The marketing of the film was met with major controversy after its opening. The marketing of this art film was targeted massively towards the general public, instead of art film lovers. The film opened on December 31, 2018 since it was the last day of the year and it was intended to be "a good event to celebrate the new year". It was estimated that a lot of people went to see the film without knowing that this is an art house film. This resulted in major backlash as netizens complained against the film, as well as calling the ones who appreciated it "jia wenyi (phony-artistic)". The film earned 38 million USD on the first day of opening, yet the box office of the second day was decreased by 96%.
Is a drama film in 3D and contains a 60-minute continuous shot at the end of the movie. And the film title doesn't appear until this long shot begins, instead of at the beginning of the film.