Le fondateur

Really don't even know how to review this movie. Acting was superb, but content makes me sick. I give this a 1 on storyline alone. Ray Kroc was a scumbag of the highest order, in a class all his own. My heart breaks for the McDonald Brothers who were steamrolled, manipulated, and who had their livelihood utterly destroyed by this cunning, ruthless, and I'm convinced, sociopathic man. Especially with the notes at the end how they never received one dime in royalties. This story will really make you hate McDonald's.

A competently crafted, steadily paced & extensively researched biographical drama that's further uplifted by Michael Keaton's fantastic performance, The Founder covers the rags to riches tale of an ambitious salesman who sensed & tapped the potential of a small fast-food diner in California and turned it into one of the largest & most successful restaurant chains in the world with a bit of hustle, persistence & ruthlessness.

Set in the 1950s, The Founder tells the story of Ray Kroc, a travelling salesman who comes across a small diner operated by two McDonald brothers in San Bernardino, California and is left dazzled by their lightning-fast service, high-quality food & strong work ethic. Wanting to be a part of their business, he joins them as their franchising agent to expand the fast-food chain all over America, and ultimately buys the company from the brothers.

Directed by John Lee Hancock, The Founder is as much about the cut-throat world of business as it is about the rise of McDonald's, and is told in an intuitive manner that keeps the interest alive at all times. Hancock handles the subject matter with restraint, maintains a firm grip over all aspects, and never deviates from the main premise. Also, the momentum is never lost as it moves from the discovery, creation, operation & expansion of McDonald's to the ultimate swindling.

The old style McDonald's restaurants depicted in the film are in tune with the timeline this film is set in and the vast countryside shooting locations help in further evoking its 1950s era. The sharp focus & still handling of camera, in addition to its warm colour palette, helps in providing a homely texture to its images. Editing keeps the pace steady and provides a tight & gripping structure to its plot while Carter Burwell's score is ever present in the background and silently performs its duties.

Coming to the performances, The Founder features a talented cast in Michael Keaton, John Carroll Lynch, Nick Offerman, Linda Cardellini, Patrick Wilson, B.J. Novak & Laura Dern. Leading from the front is Keaton who delivers another strong performance in what's the second coming of his acting career as he brings Kroc to life with flair, passion & panache. Lynch & Offerman are in as McDonald brothers and play their part convincingly, plus the moments between them & Kroc is as amusing as it is riveting.

On an overall scale, The Founder is a carefully investigated & smartly scripted biopic that's just as informative as it is entertaining and wonderfully illustrates the rise of the man who dared to dream bigger and single-handedly turned a small fast-food restaurant into a billion-dollar conglomerate with his aggressive business practices. It's also commendable for keeping Kroc's personal life out of the main narrative, something most Hollywood biopics are guilty of. A mostly satisfying journey, this story of McDonald's made me go "I'm Lovin' It" more than once over the course of its runtime, and is definitely worth a shot.

Biographical dramas tell stories about significant people in history but they are always much more than that. The person chosen for the bio-pic reflects something about the values of the era and the society from which they came. In this sense, The Founder (2016) goes well beyond the story of a global hamburger empire to the values that made McDonald's possible and it does not paint a pretty picture. The mantra "persistence is everything" is heard at the beginning and the end of this film but when decoded it means persistent treachery, greed, and a code of ethics toxic enough to remove some gloss from the world's most recognised golden arches.

The real founders are brothers Maurice (John Lynch) and Richard McDonald (Nick Offerman) who pioneered the idea of standardised burgers made quickly that led to the modern fast-food industry. Into their lives came Ray Kroc (Michael Keaton), a struggling milkshake-mixer salesman who is amazed at the queues of people lined up for burgers and fries. The brothers trust Ray, tell him their secrets, and in 1954 Ray becomes the franchise manager responsible for setting up new stores. Driven by insatiable greed, Ray wants to go national but the brothers fear loss of quality control. When Ray realises that owning the property on which stores operate gives him complete control of the business, his takeover plans are rolled into place.

The storyline follows the facts of history but it is the film's characterisations that are its real achievement. Perhaps best known for his extraordinary performance in Birdman (2014) Michael Keaton is in a class of his own when it comes to portraying deeply flawed people living on the edge of sanity or evil. From the opening scenes his eyes express callous disregard for others, and at one point he boasts that if a competitor was drowning he would not hesitate to put a running hose deep down the victim's throat. His flawed humanity is contrasted by the authenticity and honesty represented by the brothers. Excellent casting, directing and period sets make this a thoroughly engaging story.

This film also arrives with remarkable timing given the current global spotlight on the home of capitalism. Millions of McDonald's fans are regularly processed by one of the most sophisticated marketing machines on the planet. Seeing The Founder is a bit like finding out that Santa Claus is Satan in disguise. Good cinema not only entertains: it shows the world as it is, not as we believe it should be. The Founder tells a story that should be told, and it does it brilliantly.

Greetings again from the darkness. How you define success will likely determine your interpretation of this film that is every bit as much about the humble beginnings and explosive growth of McDonalds as it is a biopic of Ray Kroc, the self-professed "founder" of the golden arches empire. Capitalism and its corresponding businessmen have not typically been favorably portrayed by Hollywood in such films as The Social Network, Wall Street, Glengarry Glen Ross, Steve Jobs and The Wolf of Wall Street. This latest from director John Lee Hancock (Saving Mr. Banks, The Blind Side) and writer Robert Siegel (The Wrestler) is no exception, and it's obvious why.

It's 1954 when we first catch up with Ray Kroc (as played by Michael Keaton). He's the type of travelling salesman who totes around his latest widget (a multiple milkshake machine), rehearses and polishes his spiel (via extreme close-up), and listens to motivational record albums that preach the importance of persistence, while he stays at roadside motels that act as his home away from home. Kroc doggedly pursues the American dream, and optimistically bounces from one project to another … convinced that he's found "the next big thing".

When circumstance leads him to a crowded little octagonal burger shop in San Bernardino, Kroc becomes fascinated with its simplicity and success. Over dinner, Dick (Nick Offerman) and Mac (John Carroll Lynch) McDonald detail the Spee-Dee kitchen design and unique focus on quality, consistency and speed that today is considered the starting line of the fast-food industry. The tennis court sequence is especially creative and fun to watch. While the brothers prefer to keep the business small and remain in control, Kroc pitches his vision of franchising … a pitch with emphasis on "Crosses. Flags. Arches".

The full story is likely one most people don't know … despite the fact that McDonalds now feeds 1% of the world population each day (a statistic posted on screen). The relationship between Kroc and the McDonald brothers was never a smooth one, and it's a perfect example of dog-eat-dog, or unprincipled vs idealistic. Kroc sees himself as a "winner", while it's likely most will view his actions as unscrupulous, even if legal.

Keaton's performance accurately captures a man who is impatiently ambitious, and whose confidence and ego grow incrementally as it becomes inevitable that the decency of the brothers is actually a weakness in business. Offerman and Lynch are both excellent, and other support work is provided by Laura Dern as Kroc's first and mostly neglected wife who is tossed aside when something better comes along; BJ Novak as Harry J Sonneborn, the key to Kroc's power move; Justin Randell Brooks as Fred Turner and Kate Kneeland as June Martino, two trusted employees; and Patrick Wilson as a key franchisee. Linda Cardellini (Mad Men, Bloodline) plays Joan, Ray's wife (she was actually his third) and business adviser from 1969 until his death in 1984. The film shortchanges her importance – at least until the closing credit recap.

Bookending that opening extreme close-up sales pitch, is a near-conclusion zoom on Keaton's face as he prepares for an event where he will tell his story … at least his version of the story. The film does a really nice job of capturing the era. Of particular interest is that the cars don't look like they rolled right out of a classic car show, as happens with most movies. It's nice to see some faded paint and a dented fender on screen. The early McDonalds locations are beautifully and realistically replicated to provide a nostalgic look for some, and a first glimpse for others. Carter Burwell's score is complementary to the proceedings, and director Hancock deserves credit for not just making this the Michael Keaton/Ray Kroc show. Rather than serving up a Happy Meal movie, the film instead provides a somewhat toned-down historical view of ambition and drive, and the birth of an empire … one that changed our culture.

The Founder is a biographical drama film starring Michael Keaton based on the life of American businessman and founder of the McDonald's Corporation Ray Kroc. Whether you love the McDonald's brand or hate it, this film offers a compelling view into the way it has captivated us all with its worldwide presence.

In 1954, salesman Ray Kroc (Michael Keaton) meets with brothers Dick (Nick Offerman) and Mac (John Carroll Lynch) McDonald, the owners of the hamburger restaurant known as "McDonald's". Fascinated by the brothers' ability to have burgers and fries cooked in a matter of seconds, Kroc suggests the idea of franchising the restaurant nationwide, hoping to use this as a way to take control of the company and earn money for himself.

Featuring yet another terrific performance from the ever-versatile Michael Keaton, his second best behind Birdman, The Founder is an interesting look into the way one man helped turn a small hamburger restaurant into a global fast food empire. It is fascinating seeing how one simple idea - fast food - has changed the culinary world forever. However, one cannot help but feel sorry for the misfortune the McDonald brothers went through as a result of franchising their name and the exploitation they received. I should also mention that the film reminded me of the 2010 film The Social Network, with its similar plot about one man exploiting a clever idea from two brothers for his own financial gain.

I rate it 8/10.