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While watching the new Netflix documentary “Buy Now! The Shopping Conspiracy,” I learned more about how big companies encourage people to buy too much. The film aims to make people more aware of the growing problem of consumer waste by showing interviews with past top executives. When it came out, right before Black Friday 2024, it got 7.1 million views in just five days, making it the most-watched non-true crime documentary of the year.

The documentary, directed by Emmy nominee Nic Stacey and produced by Oscar-winner Grain Media, shows how companies like Amazon, Apple, and Adidas try to get people to keep buying their products. At a time when global industry is at an all-time high—making 12 tons of plastic every second and 190,000 clothes every minute—this release comes at a very important time.

Maren Costa, who used to be Amazon’s main user experience designer, has one of the best voices in the documentary.

Nic Stacey’s latest documentary, “Buy Now! The Shopping Conspiracy,” arrives on the scene like a digital-age whistleblower, exposing the glossy veneer of modern consumer society. Stacey, best known for his work on “The World According to Jeff Goldblum,” targets global corporate behemoths such as Amazon, Adidas, and Apple, exposing the sophisticated machinery that drives our never-ending consumption cycle.

Perfectly timed before the Black Friday shopping frenzy, the documentary is more than just a criticism; it’s a thorough deconstruction of how digital corporations and apparel designers mislead consumers into buying more and more. The film’s daring approach, which combines insider testimony, archive material, and a purposefully unpleasant AI narrator named Sasha, urges audiences to look beyond the buy button and comprehend the true cost of our shopping habits.

The documentary comes at an important time when consumer awareness of environmental impact and corporate ethics is at an all-time high.