Maurice Binder(1925-1991)

When hired to create the titles for James Bond 007 contre Dr. No (1962), he was given short notice to present some ideas. Using some white sticker dots, he pitched the concept of having animated dots that would wind up starting every James Bond film. The gunbarrel that frames Bond firing at the camera was a real gunbarrel. Binder photographed one using a pinhole camera and subsequently, used the technique in every Bond film. The reason for the swirling design is to spin the bullet, which gives it a truer trajectory.