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Ales Najbrt
The main motif for the visual identity of this year’s 59th edition of the Karlovy Vary International Film Festival (Kviff) is a simple human gesture: an embrace.
Organizers of the big summer festival in the picturesque Czech spa town described it as a “powerful” symbol. Photographed with various people in various situations, the embraces can be seen on Kviff promotions, including on the streets of Prague. “Is it film?” Kviff asks on its website. “Yes, but mainly it is life!”
THR caught up with Zuzana Lednická of Prague-based graphic design studio Studio Najbrt, for which she has worked since 1995, later becoming a director and a partner. The recipient of a number of design awards was the main person behind the creation of Kviff’s visual identity this year.
Lednická told THR about the inspiration for the visual identity and why the world may need hugs more than ever.
The...
Organizers of the big summer festival in the picturesque Czech spa town described it as a “powerful” symbol. Photographed with various people in various situations, the embraces can be seen on Kviff promotions, including on the streets of Prague. “Is it film?” Kviff asks on its website. “Yes, but mainly it is life!”
THR caught up with Zuzana Lednická of Prague-based graphic design studio Studio Najbrt, for which she has worked since 1995, later becoming a director and a partner. The recipient of a number of design awards was the main person behind the creation of Kviff’s visual identity this year.
Lednická told THR about the inspiration for the visual identity and why the world may need hugs more than ever.
The...
- 30/06/2025
- par Georg Szalai
- The Hollywood Reporter - Movie News
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