Nothing Lasts Forever

Diamonds are Forever. Diamonds are a Girls Best Friend. Blah blah blah.

People have been spoon fed this kinda nonsense since before the world wars, but this documentary paints the picture that its only been in roughly the last 100 years that people have believed that a diamond ring is a MUST in order for love to exist.

Think about all the times a person grew up, fell in love, got married, had kids, "settled down" and their life just was fullfilled. Yet at any point in those same lives and the lives of just about anyone and EVERYONE you or I have known thats been married or engaged, the question of if and when a diamond ring is gonna be brought to the table is never far from the lips of somebody in the mix. Going back even to some peoples grandparents and great grand parents proposing nad tying the knot, since roughly after the First World War, people in the west have been sold, brainwashed, and lied to about the necessity of having a diamond ring in order to show ones love to a potential future spouse and mate.

The film also suggests that the notion of romantic love is also relatively new, having only existed for 150 years. That pat I find quesitonable given the fact that humans have just about always had the same emotional capacity as we have now. Yet even thousands of years ago, there were traditions to endear a man to a woman and her family if he wanted to marry her. Love always comes first, but the real issue is that so long as society has existed, there have been people that have said that love is not enough, and that loyalty and fidelity and support of your spouse and the children yall will have is not enough...So what else ya got? But who is at fault? Even throughout all the ages and eras of courtship around the world, and even with certain animals in the wild, the male has to do more than show off or be good at the courtship ritual. They have to at times provide a shiny pebble, or bauble, or something extra.

But we are not just base animals, right? Surely the even if nature makes lower creatures go through the ringer like that, it cannot be the same for what men are put through for women, right? So who is at fault?

This film literally points the finger and has testimonials form people within the industry and gives brief timelines, first hand accounts and drops truth bombs about how foolish our notions of value placed upon objects really is. And it makes sense. Love should always be primary. Thats the key that unlocks the door. Its the fuel for the fire of true romance. Anything that is gold or silver or diamond should not even be second, it should be tertiary (third) at best. And even though synthetic diamonds have been made since the late 1940s apparently, and theres literal impact craters in Russia and countless veins that lead to tons of diamonds found, people fuss over whether something is natural or man made?

This is a very straight forward and to the point documentary about all that and a bit more. And folks, really take this stuff to heart, because nobody should have to prove their love by spending tens of thousands on a hunk of rock or metal. Open thine eyes people, and find real romance. TRY!

Otherwise, just go marry some inanimate object if its so much more important than true affection from another human being; theres way too many folks already "shacking up" with "adult toys" in place of actual relationships, which says alot about a deeper problem thats been developing for many years in our species: Lack of Reasoning. Be well yall.

A somewhat interesting take on a topic many of us already knew- synthetic diamonds/lab created diamonds are awash in the market and the entire apple cart is not only upset but completely upended and in tatters. Yet, despite voluminous evidence that shows us how corrupt, sinister and unethical these members are, how destructive the industry is, and how manipulative they've been, people fall for the ridiculous marketing campaigns. Thankfully the insane tactic of trying to use gender equality as a marketing scheme to prey upon women's egos absolutely fell flat. They've largely operated on incredibly lucky marketing tactics that people bought into, like the three months salary lie.

Every player in this Greek tragedy, barring a scant few, are just slimy; they're all so completely up their own behinds so far that they're unable to see how wrapped up in their own lies and willingness to sell their souls to keep the money train coming into the station.

What's lost here is, while the DB president (or whatever he is) wants to talk about 'oh look how awesome Botswana is!!', there's still crippling poverty and it includes employees of their own company. DB is very similar to Phillip-Morris, in that, when a product came along that they were unable to squash, (synthetic diamonds/vaping) they decided to try and become a part of what they claimed was just so appalling five minutes ago.

These people are terrified for the future that inevitably awaits and it cannot come soon enough.

It's a documentary about the industry of diamonds and the threat of synthetic diamonds being mixed with natural diamonds.

Briefly shows De Beers as the company that created the market for diamonds, and the mais driver of pricing.

It fails into investigate anything really documentary about the illusion being talked about.

Doesn't peak into the courtain properly. It's mainly well directed interviews.

The rythm it's adequate, has some fun to the text.

Amazing soundtrack, the interviews are interesting and engaging. Top notch production. But has nothing in the end, no conclusion, nothing really worth it. It just suddenly ends.

Great characters. Great conflicting views between the old and new world. The first half is particularly interesting. And the journey of one character, arguably the main one, which including a Uber driver gig, is also extremely interesting to follow.

But the designer/scientist/historian/writer hate so much De Beers that she managed to make them sympathetic. She is completely counterproductive and you end up doubting what she's saying.

I'm not sure if it was deliberate by the production to keep her to weaken the "synthetic" side but her interventions are the only weak points in the documentary.

I consume quite a lot of documentaries, they have always been one of my favorite genres in film.

I see that the other ratings seem to be a bit 'all over the place', so I wanted to drop a few quick words about this one.

Going in, already a bit familiar with the subject matter, I found this documentary to be fascinating. I wasn't bored for even one minute. I learned a few things that I had not known before.

The different personalities and perspectives were interesting, to say the least. I enjoyed some more than others, to be sure.

I believe my very favorite person in the whole film was the only woman to play a large part. She was clever, highly intelligent, with a very dry sense of humor. I often found myself laughing out loud. She's most certainly a woman I would enjoy sharing a meal with.

Give this one a chance, if it isn't for you in the first 10 minutes... go on to something else.

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