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Netflix has taken on the second season of The Sidemen’s YouTube reality series.

The streamer has greenlit a second season of the Big Brother-esque Inside, which will air early next year. The first season aired on YouTube, with the first ep having amassed 14 million views via the Sidemen YouTube channel, which has 21.8 million subscribers while the group have nearly 150 million subs between them. Netflix taking on the second season marks a rare occurrence of a YouTube-originated show moving to a streamer.

In collaboration with Netflix and The Sidemen, UK studio Cowshed Collective will produce the seven-part show that features prolific influencers locked inside a house, where they compete in a series of challenges for a prize worth up to £1m ($1.26M).

The Sidemen told the BBC they have “hit the limit” of what they can achieve on YouTube. “Netflix is the gold standard and part of us working...

Fans might not know to look on YouTube for some great series. For almost two decades, YouTube has been a place where creativity and entertainment from the ground level can flourish into iconic staples of pop culture. Creators like Mr. Beast, Pewdiepie and Dude Perfect, to name a small few, have flourished on the platform and become household names. As it's so accessible, anyone can find anything that piques their interest. And some creators are so efficient and intricate with their creative process, that their videos feel of similar quality to movies and television. And while YouTube videos are a completely different medium with different standards, some YouTubers are able to exceed those expectations and create something that feels like a genuine television show.

Popular gaming personality and all-around YouTube sweetheart Markiplier is producing and directing a feature film called Iron Lung. Similarly, hes joined alongside YouTube movie reviewer and appreciator Chris Stuckmann,...

Soccer Aid for Unicef 2024, broadcast live from Stamford Bridge, London, last week has raised £15 million, for Unicef’s vital work helping give children around the world happy, healthy, and play-filled childhoods.

Thanks to the generous UK public, Unicef UK supporters, ITV1, Itvx and Stv viewers, this year’s amount sees the current total, raised since 2006 – when Unicef UK Ambassador Robbie Williams founded the concept – hit a record fundraising milestone of over £106 million for children worldwide. This year, with thanks to the Children’s Investment Fund Foundation, every donation made up to £4 million was doubled.

The hotly anticipated match took place at the sold-out Stamford Bridge stadium in London – returning for the third time in Soccer Aid for Unicef history and welcoming back over 40,000 fans. The match ended 6-3 to England, with the Three Lions taking the win for the first time in six years. World XI keep the overall...

Edison Research announces the Top 25 Podcasts in the UK based on reach for Q1 2024 among weekly podcast listeners age 15+.

Remaining in the Top Three from Q4 2023 to Q1 2024 are The Joe Rogan Experience, The Diary of a CEO with Steven Bartlett, and Sh**ged Married Annoyed.

New to the Top Five is TikToker-turned-podcaster Gk Barry’s Saving Grace. The show enjoyed success with a sold-out tour in February, with Barry also getting a feature in January’s Cosmopolitan. ShxtsNGigs enters the Top Ten for the first time. The show is currently in the middle of a U.S. tour.

Making their debut in the Top 25, The Chunkz & Filly Show has quickly risen to #10 following the launch of their podcast in October 2023. The Fellas secures the #16 spot. Fellas Studios continues to expand their offerings, including the recent launch of a pioneering paid streaming service called Fellas Loaded.

What's Good with Miniminter and Randolph earns the #23 spot,...

Exclusive: It’s a big week for husband-and-wife production duo Luke Hyams and Sunita Mirchandani Hyams.

Not only does their debut documentary, The Sidemen Story, launch tomorrow (February 14) on Netflix in the UK, but this interview with Deadline is the first they’ve given since the launch of their indie cross-cultural producer Pangaea.

In a wide-ranging chat that interrupts a break in Jamaica — what they call their “first holiday in quite a few years” — they talk about the gruelling hours of work that went into shooting and producing a doc on British YouTube stars The Sidemen, the state of the UK production sector and a slate that includes Work in Progress, a talk show in which UK TV host, broadcaster and creative Julie Adenuga quizzes major public figures.

Hyams is the former Head of Originals for YouTube Emea, Director of Global Content for The Walt Disney Company and the creator...

Netflix has acquired a doc about British YouTubers The Sidemen — the debut project from former YouTube Emea content chief Luke Hyams’ production company.

A teaser posted yesterday on social media for uber-popular group confirmed the Netflix deal for The Sidemen Story, with a launch date of February 14 set.

Hyams is directing, with Pangaea co-founder Sunita Mirchandani Hyams producing. Arcade Media is also attached. Luke Hyams said the doc would follow “an inspirational decade plus [a] story of friendship, ambition, perseverance and seven grown men who still love to play Hide N Seek.” It includes behind-the-scenes footage and interviews, including contributions from the group, commentators and industry sources.

The doc has quietly been in the works since 2022.

The Sidemen — a group comprising web personalities Olajide ‘JJ’ Olatunji (Ksi), Simon Minter (Miniminter), Joshua Bradley (Zerkaa), Tobit ‘Tobi’ Brown (Tbjzl), Ethan Payne (Behzinga), Vikkstar123, and Harry Lewis (W2S) — have amassed well over 100 million subscribers across platforms,...

On September 24, about 27,000 fans filed into The Valley, but they weren’t there to watch the soccer stadium’s usual occupants, Charlton Athletic F.C. Instead, the match of the day pitted the Sidemen against a group of “YouTube All-Stars.” After 90 thrilling minutes, the U.K.-based supergroup defeated its all-YouTube counterparts and raised more than £1 million (~1.08 million) for charity.

All seven regular members of the Sidemen played in the match. Ksi, Miniminter, Zerkaa, Tbjzl, Behzinga, Vikkstar123, and Wroetoshaw were joined by friends like MrBeast and LazarBeam, who filled out their 11-person squad. On the other end of the pitch, prominent creators like Noah Beck, AnEsonGib, and iShowSpeed looked to buck the trend that had defined previous Sidemen charity matches. The last time the septet held an event like this, it beat its All-Star opposition by six goals.

This latest tilt ended up with a much closer scoreline. The Sidemen...

A new London-based digital talent management company called Arcade Media has launched and signed as its first client YouTube supergroup The Sidemen.

The Sidemen, which was formed by seven gaming creators in 2013 and now reaches 93 million collective subscribers and 30 million Instagram followers, comprises Olajide ‘JJ’ Olatunji (Ksi), Harry Lewis (Wroetoshaw), Simon Minter (Miniminter), Vik Barn (Vikkstar123), Josh Bradley (Zerkaa), Ethan Payne (Behzinga), and Tobi Brown (Tbjzl).

Arcade Media, for its part, was co-founded by Sam Uwins (a former business manager for The Sidemen who is a partner at financial firm Mha Carpenter Box); Aaron O’Neill; and Jordan Schwarzenberger (the former chief creative officer at talent management company Ymu).

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