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Daniel Henshall (Photo credit: Alex Vaughan).

Daniel Henshall and Ian Meadows have joined the cast of Clickbait, the Netflix-commissioned eight-part thriller shooting in Melbourne.

Co-created by Tony Ayres and Christian White, the Us-set series explores the ways in which dangerous and uncontrolled impulses are fueled in the age of social media and the ever widening fractures between virtual and real-life personas.

As If reported, Zoe Kazan stars as Pia Brewer, a young woman who is desperate for answers in the search for her missing brother in a case that has become a media sensation.

Betty Gabriel and Adrian Grenier play Sophie and Nick Brewer, a couple in Oakland who get caught up in a bizarre crime, with Phoenix Raie as Roshan Amir, an Oakland detective who investigates the case.

Henshall portrays Simon Oxley, a traumatized social media moderator who is looking for a way to gain some control over the situation.

Exclusive: Abraham Lim (The Catch), Jessica Collins (Revolution), Ian Meadows (Dead Lucky), Daniel Henshall (Okja), Motell Foster (Foxhole), Jaylin Fletcher (Snowpiercer) and Camaron Engels (Malibu Rescue) have joined the cast of Clickbait, Netflix’s eight-episode character-based thriller series from Tony Ayres (The Slap), David Heyman, NBCUniversal International Studios and Australian-based Matchbox Pictures. Principal photography is underway in Melbourne, Australia.

Co-written by Ayres and Christian White, Clickbait explores the ways in which our most dangerous and uncontrolled impulses are fueled in the age of social media and reveals the ever widening fractures we find between our virtual and real-life personas.

Lim will play Ben Park, a ruthlessly ambitious junior news producer who lives for clicks, likes, and views. Ben is willing to wade into ethically murky waters if it means getting what he wants.

Collins will portray Emma Beesley, a seemingly successful...

When Netflix announced it had commissioned Clickbait last year, director Matt Richards began lobbying co-creator Tony Ayres, Matchbox Pictures and Film Victoria to seek a director’s attachment.

That persistence paid off and the filmmaker started work on the Melbourne-based production two weeks ago, shadowing Ben Young, who is directing two episodes of the eight-part, Us-set thriller.

Richards will work on the show on-and-off until early April, fitting around his day job as a moving image designer at the National Gallery of Victoria.

“I really wanted the opportunity to work on a high stakes adult drama and pushed hard to get the attachment,â€. says Richards, who had an attachment on the ABC’s children’s series Tomorrow, When the War Began and has directed the short dramas First Contact, Rabbit and the Screen Australia Hot Shots-funded The Disappearance of Willie Bingham.

“Ben and the Clickbait team have been incredibly open and welcoming.