The project started a bidding war prior to production, with many rival studios wanting to acquire the picture. Warner Brothers won out in the end, partly due to their commitment to a theatrical release for the film.
Margot Robbie's first collaboration with director Emerald Fennell as an actor. She previously produced Fennell's first two feature films, Hermosa Venganza (2020) and Saltburn (2023).
Margot Robbie and Jacob Elordi previously starred in Luca Guadagnino's short film Chanel N°5: See You at 5 (2024), made for the Chanel No. 5 fragrance campaign in 2024, though they didn't share the screen in that project.