And the ad is finally out, a year later from the countless behind the scenes (leaked and official) pics of Timothée Chalamet and
Martin Scorsese working on the long awaited Chanel ad, as Timmy was chosen as the new ambassador for the brand. It's so strange to
say that a commerical was awaited but in fact a large gathering of people was waiting to see the final result of such amazing encounter
of Hollywood names working together on screen (pity is not a feature film, but hopefully they'll might find time to work again).
Back in December, there was a leak of the short but no word from anyone if that was the real deal. Now that is out I can only attest how
magical and brilliant everything was, and again, it was worth waiting.
Here we follow the concept of a busy day in the life of a famous celebrity (Chalamet) from the moment he wakes up on his New York
condo, later on
dealing with showbiz people, and late night hosts to promote his new project. But in the rush of everything there's always the sensation
of something missing in his life, but he is helped by a mysterious female figure (Havana Rose Liu), representing the fragance, the non
conquered dream and the only color amidst the monochrome of everything. He doesn't know what it is, but he's easily seduced by the mystery
and goes after it.
It's not necessarily a ground-breaking idea since many brands from countless fields try to do such schemes, sometimes succeeding,
others times not so much. This one goes beyond anything, lately, as we have a master in control of everything and not a single second
was wasted. Not only Scorsese is a phenomenal filmmaker but also has contributed a lot with advertising campaigns, even directing another face
of the brand, the late Gaspard Ulliel. Rhythm, style, the frantic velocity of his cameras, editing and effects capturing the rush of the city he and Chalamet
lives, the soundtrack (awesome way to bring back Herbie Hancock's "Rockit" to a new generation), it all impacts you in such a manner that
you forget everything. The attention devoted is on the ad and everything about it.
And obviously that Chanel couldn't have picked a better
presence to their fragrance than Timothée, not just the physicality he brings but also the acting, the humor (very brief bits shown) and
how he knows how to make fun of himself or make fun on celebrity culture (just see his ads for Apple, they're hilarious). And seeing once
was not enough, head was spinning for a while. Thumbs way up for this one, anxiety issues fixed except for when they're gonna make another
one of those, or a film together. 10/10.
