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In a sit-down conversation with uInterview, former UCLA basketball star Josiah Johnson gave some background on the history of NBA meme culture in his new sports documentary, Memes and Nightmares. “The film takes a deep dive into, just, the world of NBA Twitter, the culture behind it, the people behind it, the men and women that have made NBA Twitter the most essential sports social community on the planet,” he told uInterview founder Erik Meers. “The central plot point is a popular meme goes missing, me and my costar go on a hunt to try to find it. In the process of doing that we learn a lot about ourselves, and not only about ourselves but also about the basketball community. We learn the impact these memes have.” Memes and Nightmares can be streamed now on Hulu.

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Memes and Nightmares is an unconventional, offbeat documentary that acts as a love letter to an online community brought together by basketball

NBA Twitter is a space unlike any other, the Black Twitter-adjacent arena where basketball fans traffic in gossip and hope (however false) while expressing their passion for the game. It’s the internet Ekg that relates consumer confidence in real time, revealing an attraction to chatter that would seem to outpace TV viewing interest in NBA games. And the readings are hardly restricted to the hardwood.

Like a judicious point guard who knows just when to pass or shoot, NBA Twitter was the organ that circulated the news last Thursday that San Antonio Spurs star Victor Wembanyama would miss the rest of the season over blood-clotting fears – and it was also the organ where many sports fans, myself included, first learned that Joe Biden had dropped out of the 2024 presidential race.