Daniel Franzese, Rajiv Surendra, Lindsay Lohan, Lacy Chabert and Amanda Seyfried reprised their iconic roles from the film Mean Girls (2004).
After penning a coming out letter to his Mean Girls character Damian in 2014, in which Daniel Franzese spoke of his admiration for the courage Damian displayed as an openly gay teenager and referring to him as an icon for gay youth, Franzese became an influential voice in the LGBTQ community.
Daniel Franzese portrayed his original Mean Girls character Damian Leigh in a second commercial for Walmart titled "Cady's Wednesday", released also in 2023.
In 2018, he was set to reprise his role as Damian in Ariana Grande's music video for the song "Thank U, Next", but had to drop out due to scheduling conflicts. He was doing a comedy tour at the time.
Daniel Franzese portrayed character Damian Leigh in another commercial for Walmart titled "Karens Wednesday".