Noticias

Few companies in the world have had such as impact on their local film industry than Globo Filmes, the feature co-production arm of Brazilian giant Globo, which is Latin America’s biggest communications conglomerate. Over the last 25 years, Globo Filmes has backed more than 500 movies, almost all through co-production.

Those films have collectively sold 260 million cinema theater admissions, an average of over 10 million admissions a year, accounting for more than 70% of Brazilian market share from 1998-2024.

Globo Filmes greenlights more than 20 movies a year, powering up by far the biggest production slate of any company in Brazil, thanks to article 3A of the country’s audiovisual law, which allows it to tap tax incentives for investing in feature films.

Launching in 1998, Globo Filmes helped accelerate the Brazilian film industry’s recovery after President Fernando Collor de Mello shuttered state film agency Embrafilme in 1990, paralyzing production. Twenty-five years later, after a...

Kleber Mendonça Filho’s “Rivers of Dust,” Anna Muyleart’s “Geni and the Zeppelin” and “Pearl Motel,” fromJorge Furtado, feature among potential nine brand new projects announced at the Cannes Festival by Globo Filmes, the theatrical film co-production arm of Brazilian TV giant Globo.

With Mendonça Filho deep in pre-production on political thriller “The Secret Agent,” co-produced by France’s Mk Productions, details on “Rivers of Dust,” save that he will re-team on it with Juliano Dornelles after their 2019 Cannes Jury Prize winner “Bacurau.”

Elsewhere, the new projects speak volumes of Globo Filmes’ current content focus. There’s the broad spectrum. . Titles straddle commercial plays – gay espionage operatives comedy “Special Agents” from Pedro Antônio – “A” list festival plays such as “Rivers” and Geni” and cross-over titles such as sex-laced situation comedy “Pearl Motel.”

Above all, additions to Globo Filmes’ development slate underscore two of its biggest investment priorities.

One is diversity.

Brazil’s film industry hits Berlin with a new stride in its step, bringing 46 producers and 80-plus films and projects, according to promotional org Cinema do Brasil, led by chairman André Sturm and manager, Maria Marta.

It is also in the process of receiving part of Brazil’s Paulo Gustavo Law funding, which is pouring RS2.8 billion ($571.1 million) into Brazil’s audiovisual sector, from rich states such as São Paulo to small town video stores.

Meanwhile, Brazil’s box office is beginning to return to pre-covid levels, as regional industries fire up in its Northeast and South.

At Berlin, São Paulo City film-tv agency Spcine, which has worked closely with Cinema do Brasil in recent years, is participating in a slew of activities, including AfroBerlin, aimed at bolstering Brazilian-African cooperation, the EFM’s Co-Production Market and Toolbox, a program focusing on diversity and inclusion, says Luiz Toledo, Spcine director of investments and strategic partnerships.