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Erika Sawajiri is outstanding as flavor-of-the-moment model/actress Lillico, a diva held together by plastic surgery, who exorcises her own demons in predatory sado-sexual displays of domination on her minder (Shinobu Terajima in perfect counter-point). Lillico is self-aware, stating that she can't really act, and she's not a great singer. All she has is her looks, bought at great price, though the exact cost will only slowly reveal itself.

Japan's facile celebrity culture and the amoral voracity of its media are excoriated here. The social commentary scorches due to Sawajiri's unflinching efforts in making Lillico all too human. The casting is both professional and sly, as there is more than a little overlap between Lillico and the 'betsu ni' iteration of Sawajiri's own media persona.

Director Mika Ninagawa is best known for still photography, and it is this background that lets the film down. Too often we are offered a montage, beautifully shot, of angst ridden Lillico, rolling in the rain, hallucinating about butterflies and falling feathers (too obviously borrowed from American Beauty), or gazing as the camera slides poetically past her at the human carnage she has unleashed. Lovely photography, but at the cost of slowing the narrative to a standstill.

Lillico evokes Audrey Hepburn in Breakfast at Tiffany's, a country girl living a dream on borrowed time and shutting out the tawdriness that engulfs her. Instead of an older husband, it is a younger sibling who arrives from the past to burst the bubble.

The plot involves ugly profiteering at a medical clinic and the arm of the law closing in, though the police procedural scenes function only to offer up expository commentary that jars. The prosecutors talk and are lit more like Greek gods pitying mortals than civil servants trying to put a shift in.

Kaori Momoi as the shiftless boss does what she does best, that undefinable unsettling quirkiness perfectly suited to this role. Kiko Mizuhara also shows depth as the new idol who displaces Lillico from her perch, but turns out to be every bit as self-aware and jaded as her predecessor.

The way the film turns the microscope on fetishized beauty and celebrity is its strength, and with brisker pacing and tighter editing this could have been outstanding. Those flaws are a pity, given the magnetic power of Sawajiri.

It serves as a poignant critique of the fashion and modeling industry, as well as the beauty brands that impose unrealistic standards and misleads countless women; specifically the younger bunch into valuing their external appearance above all else.

While I appreciate the underlying intention, it is regrettably the extent the narrative seems willing to explore. There were significant voids that demanded attention, characters required further development; without that, the story remains superficial, presenting a facade of beauty that lacks substance underneath.

Much like the 'beauty industry'; It became the very thing it sworn to expose.

Wisdom as applies to this film is twofold. Firstly, fame is fleeting. Secondly, in the fashion and modelling worlds one needs to consistently remain up-to-date and flawless. There is no room for slacking or letting up. The world would otherwise pass one by. Helter Skelter, the second feature film by fashion photographer Ninagawa Mika, is a fascinating and fast-paced look inside the world of style, models, egos and icons, yes, but more fundamentally consumerism and the cult of capitalism. Setting aside documentaries like No Logo or The Corporation one can only think of movies like American Psycho, Captain Fantastic or They Live which have been so entertaining yet so critical of materialism and modernism at the same time. It is a live action adaptation of the manga of the same name. Those who have watched the director's previous film Sakuran should have an inkling what to expect in terms of approach and explosion of colour and vibrancy. It is quite a sight to behold. With that said, nothing will prepare the viewer for the depiction of design, sound and thematic wallop that is Helter Skelter. This film is true to its name, uncompromising and downright scary.

Liliko (Sawajiri Erika) is Japan's most beautiful, most adulated, sexiest and ubiquitous super model. Her body, legs, face, lips, nose, hair, nails and clothes are iconic. She is perfect. Her likeness is everywhere and sells everything. Everyone wants to be her, see her or use her image. Unbeknownst to her legion of fans - a plot device that is hard to swallow - she harbours a secret however. Liliko is the product of a myriad of plastic surgeries. Except for her "eyeballs, ears, fingernails and pussy" she is as manufactured as a human being could be. The model looks stunning even when crawling on the floor due to exhaustion or knocked to the ground in a haze of pills. It takes strength and determination to maintain her existence - she tells her chubby younger sister to become beautiful because "beauty makes you strong" - and she, alongside a dedicated team comprised of a manager, an assistant and others, is up for it. Unfortunately for them, however, her procedures are not permanent and require constant touch-up and regeneration. The more she gets work done, the more follow-ups she requires. As such, she is as much a hostage to her plastic surgeon's table and tablets as she is to the hordes of fans loving and idolizing her. At one point someone references Michael Jackson in the film. Setting aside Liliko's picture-perfect appearance Joan Rivers would have done as a cautionary example of extreme plastic surgery as well. In trying to maintain her beauty, and thus her popularity, things get out of hand. To make matters worse Liliko's position atop of her industry does not exempt her from envy and rage. She is jealous of new face Kiko (Yoshikawa Kozue) with whom she is told to work. What is worse, Kiko is under contract by the same agency. Liliko understands the fleeting nature of her existence as a product and makes sure to safeguard her position and disrupt her competition. While nature may have given Sawajiri improbable beauty her talent as an actress is also palpable. Her portrayal is extreme and chilling as hell. Liliko is the paragon of perfection, but is ruthless and self-aware knowing what she needs to do for her position and fan base. That may be true, but no one comes out looking good here. This is not a tale of a good girl victimized. Her enablers are as ruthless - if not more so - and do not suffer much of a moral dilemma either. As such it is as much a horror movie as it is brilliant and magnetic and often a difficult watch. Keep one eye out for proof that this assertion is correct. The film perhaps takes the exaggeration one step too far however.

Ninagawa eschews the easy way of contrasting the good guys from the bad guys and crafts a film that instead shows neither mercy nor sympathy. It is a compendium of amorality and consumerist society's corruption that throws in everything from misandry, misogyny and manipulation to misuse and malfeasance. As it attacks mass culture and consumerism to a loud and omnipresent soundtrack and cornucopia of breathtakingly vivid colours it is no accident that the cool fashionable girls of Shibuya are seen and heard scrolling away on their smart phones at McDonalds. The constant dramatic music heightens the effect and evokes Clockwork Orange with its incongruous use of Classical music, the action is a whirlwind of dizziness and the glamourous scenes could only have come courtesy of a photographer who has first-hand experience with the subject matter at hand and is undeterred at mocking it. She is surely biting the hand that feeds. Given the courage and in this context, Ninagawa is fortunate to have procured such a talented actress making her return to the front of the camera. Not for one second does one feel that Sawajiri is merely acting or not fully inhabiting her character. She plays the shallowness and skin deep representation of the pinnacle of beauty with a full-body depth and from sex to modelling scenes and from visiting with her younger sister to NTR makes the viewer feel every situation.

Several items are worth noting. It is not only Sawajiri's real-life experience as a model, actress and manager and Ninagawa's photography and years of relationship with models and celebrities that renders the film positively, but there are several other real-life parallels lurking throughout Helter Skelter. For starters Sawajiri married a producer in real-life. The film features Suzuki Anne, an actress who rumour had it was b-listed in Japan for gaining weight. In the meanwhile, the director's previous movie was called Sakuran, a title whose meaning is not that far off from this film's. Helter Skelter is a film that repeatedly reminded me of a personal belief that the more popular a thing or person the more inferior it is. The movie attacks the triumph of form over substance and, furthermore, seems to act as a reminder that it usually ends badly.

The latest film "Helter Skelter" from famed fashion photographer turned director Mika Ninagawa is an ambitious piece of work that goes beyond its telling issue of the evils that lies in the plastic surgery craze. The film is filled with sharp bright colours, plenty of imageries and an insightful look at the cost of fame, beauty, looks and sex. "Helter Skelter" is ultimately beautiful to look at and goes on a deeper level than many of its contemporaries but somehow it still manages to come up rather flawed and mistimed. After a 5 years hiatus from the big screen and a failed marriage Erika Sawajiri simply shines through in the leading role.

"Helter Skelter" lacks a cutting edge that is required to captivate the audience. The unevenness is evident throughout, as the film itself feels like an emotional roller coaster. Perhaps indirectly the filmmaker is trying to show how much turmoil, depression and slightly mental that Sawajiri has become. The constant use of bright and bloody red throughout the film shows just how much Sawajiri is playing with fire. When things are going well, the fame that comes with being beautiful brings popularity, acceptance and recognition. However, this strive for fame is like a dangerous drug, an inevitable addiction that makes her inner soul wanting more and more. The film raises a number of questions about the price of fame, the superficial nature of showbiz, the aftereffects of plastic beauty and the equation between beauty and happiness. These are all prominent issues as the good news is that Ninagawa does not shy away from any of these.

The film first reaches an emotional crescendo with the purity of the contrasting cherry blossom scene where Erika meets her innocence looking sister. This moment in particular hits the audience hard and straight through the heart as to how far away she is actually from her sister, both physically and figuratively. However, the film often drags at crucial moments, where in turn hampers the audience's ability to connect with the film on a deeper level as the film seems to be toying around with their moods through some inconsistent filmmaking. The scene where Sawajiri is required to face the media upon being exposed remains one of the most striking moment within the film. It is rather ironic that Sawajiri will end up destroying one of her few pieces of bodies that are still real, perfectly transcends to the audience the feeling of freedom, hope and new life.

Erika Sawajiri plays the leading role of a beauty queen who sinks deeper and deeper into depression, drugs, fame and plastic surgery. This is by far her most complicated character in her career. Sawajiri first caught my eye by displaying some fine acting chop as the older romantic interest in the coming of age tale "Sugar and Spice". Since then, Sawajiri has left the industry, got married and divorce all within 5 years and "Helter Skelter" acts as a shadow of her own career in the show business. There is a level of sadness within her eyes that perfectly portray the situation and at times it feels rather scary as the blurring of boundaries seems to be making her real and cinematic life contravened. Other supporting characters like Kaori Momoi as the motherly figure is constantly dressed in bright green, as her character is never truly defined and remains a sense of mystery to audience as to her true intentions towards Sawajiri.

All in all, "Helter Skelter" is not a film about sex and nor should it be. Although it marks as Sawajiri's first nude role, the scenes are never distasteful, but rather it allows the audience to feel the vulnerabilities behind her character. "Helter Skelter" is an uneven and flawed film, but Ninagawa stylistic and daring direction keeps the film afloat. "Helter Skelter" is the kind of film that has a lot to say and combining with a career redefining performance from Sawajiri, the film is able to give the evils of plastic surgery, a much needed all-out blast. Still, this is a good enough film, even if it is clearly flawed in its own way. (Neo 2012)

I rated it 7.5/10

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It's a sensational film staring Erika Sawaziri film - her first performance since 2007, Helter Skelter. In both positive and negative ways, Erika Sawaziri is like Paris Hilton in that she are beautiful but something gets involved in scandals. However, I think that she performed skillfully in this film.

Lilico as portrayed by Erika Sawaziri is an outstanding, charismatic model with an attractive body that appears on the covers of many fashion magazines. However, her pinup style body is the result of plastic surgery. While Llico is suffering from after effect of the repeated plastic surgeries, her desire to appear never abates. She lives in fear that she will be abandoned as her beauty fades. The president of her production company portrayed in this film by Kaori Momoi. An orthopedic surgery with a story behind. Lilico's manager (Shinobu Terashima) is obsessed with Lilco's beauty and tries to serve life for her no matter what Lilico gives her manager cruel and selfish treatments. And Kozue (Kiko Mizuhara), who supersedes Lilico's position easily with her natural beauty.

The film expresses well situations behind fear of eating into mentality as talents and models where they might loose their bright front stage as a product using cosmetic surgery in consumer culture. Brightly-colored scenes created by director Mika Ninagawa entertain the audiences as if they are looking at photograph collection of pop art. I did not particularly like or dislike Erika Sawaziri as an actor, but I think that her performance and expression have something of catching your eyes.