Nothing Lasts Forever

This is worth the 90 minutes runtime, which peels back the veneer of the diamond business - more accurately a cartel. Anyone who is skeptical of large corporations was probably already skeptical of the myriad ad campaigns surrounding the diamond industry. And while the documentary seems to focus more on engagement rings, the whole industry seems tainted.

Two people interviewed stand out in this documentary. First is jewelry designer Aja Raden, who is not shy about ripping the lid off the rather secretive diamond cartel, especially De Beers. Raden paints De Beers as a monopolistic organization that controls the supply - and therefore pricing - of a significant percentage of the world's gemstones. And when it is uncovered that some - or maybe a lot - of diamonds on the market may actually be synthetic (not natural), DeBeers comes off almost like a criminal organization. If they know about the synthetic diamonds (those that are "grown" in a lab), which are much less valuable than natural diamonds, then they are operating a fraudulent business. But De Beers will never admit that. Instead, they will continue to try to convince you that an engagement ring is worth the 2 months salary (or maybe 3 to 4 months) that the price commands. Who else does that?

The other interviewee is Martin Rapaport, an industry insider (CEO of Rapaport Group) and easily the ***worst*** salesman on why we should buy diamonds. His arguments are old-school misogyny, mainly focused on diamond engagement rings and how they make "women feel valued." His opinions totally ignore other retail channels for diamond, including earrings, bracelets, necklaces, watches, etc. And eh remains completely dismissive of synthetic diamonds, which obviously threaten his bottomline. Instead of finding a way to help the industry pivot, he remains an obstructionist.

Even De Beers only recently began selling their own line of synthetic diamonds, but still disses their worth. Not unlike the Koch Brothers or ExxonMobil dissing electric cars.

So why not 10 stars? The documentary ends on an unresolved note regarding a gemologist attempting to create the "perfect synthetic", something that no "expert" will ever be able to detect (despite millions of synthetics already in the market and undetected by these same "experts"). I wish the documentary had reached a more concrete conclusion.

Is the real big issue here, or can you differ between a real natural gemstone or a synthetic one. We are talking about a trillion dollar industry here, the diamond trade, with a premier league of true diamond retailers that moderates the market for all its worth, hiding away diamonds when prices get too low, so that the price for the little gem too rise again. A true crooked business all over the fiddle.

So synthetic diamonds are the grumpy old mans friend. Cause they look the same, weighs the same but cost 1/10 of the natural stones, so my grumpy old spouce may have one or two in her life time cause its price fits the size of my moneywallet better...

so its a documentary about the truth of everything about gemstones, thank god that gold cant be synthesized yet, and the war between the crooks and the other crooks that wants to crush or crash the markets, and the mediators trying to find a rosetta device that can tell the difference between a love diamond or a dantes diamond made in the core of hell.

An interesting documentary, i do not sympathize with none of them cause they are all greedy anyway, but the story about the diamond business are well told, just lacks a proper finale.have a look and youll understand what i mean.

I consume quite a lot of documentaries, they have always been one of my favorite genres in film.

I see that the other ratings seem to be a bit 'all over the place', so I wanted to drop a few quick words about this one.

Going in, already a bit familiar with the subject matter, I found this documentary to be fascinating. I wasn't bored for even one minute. I learned a few things that I had not known before.

The different personalities and perspectives were interesting, to say the least. I enjoyed some more than others, to be sure.

I believe my very favorite person in the whole film was the only woman to play a large part. She was clever, highly intelligent, with a very dry sense of humor. I often found myself laughing out loud. She's most certainly a woman I would enjoy sharing a meal with.

Give this one a chance, if it isn't for you in the first 10 minutes... go on to something else.

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It's a documentary about the industry of diamonds and the threat of synthetic diamonds being mixed with natural diamonds.

Briefly shows De Beers as the company that created the market for diamonds, and the mais driver of pricing.

It fails into investigate anything really documentary about the illusion being talked about.

Doesn't peak into the courtain properly. It's mainly well directed interviews.

The rythm it's adequate, has some fun to the text.

Amazing soundtrack, the interviews are interesting and engaging. Top notch production. But has nothing in the end, no conclusion, nothing really worth it. It just suddenly ends.

Nothing conclusive Only confusing Most of them are half information.

Jewelry designer was super confused she had no clue what she want to convey.

Over dramatic.

Overemphasize on "illusion" because most of top business are illusions.

Most often when you purchase an original painting you pick it because it has some meaning to you. Placing it and seeing it in your space gives you a feeling of comfort. Original Paintings refresh your spirit. Looking at an original painting can be a gift of daily inspiration.

There is no comparison in both the business, but just to say Natural diamond is a illusion business its just not right.