Revenge of the Electric Car

I've only managed to watch Who Killed The Electric Car? on DVD since it didn't manage to get a theatrical release here, and I was intrigued at how director Chris Paine managed to weave his documentary into a sort of murder-mystery that exposes how the environmentally friendly car EV1 got systematically canned despite it being a relatively superior product with advantageous to be reaped against the more conventional motor vehicle, even though it showed so much potential in being environmentally friendly. But profits and strange bedfellows meant an early death for the electric car, until now.

It's a known fact that fossil fuels are finite, and the day will come when we no longer have them in abundance to supply our energy needs. Alternative fuels are slowly becoming a necessity, and with the shifts in mindsets come the shift in business propositions, forcing a relook into the viability of the electric vehicle, which Paine now revisits through a number of years spanning 2007 until today, where once opponents to the electric car such as GM's Bob Lutz have now become proponents as they realize the competitiveness, or the lack thereof, of the automobile industry in the USA will severely lack behind rivals from overseas as they look to the creation of electric vehicles.

Paine's documentary narrated by Tim Robbins takes on a distinct and different look and feel from its predecessor, opting to go with personalities to fuel the film forward, and to be honest it's a real treat to be going behind the scenes to the boardrooms where decisions get made and the factory design and assembly areas to see first hand how prototypes get made, tested, approved or rejected. From big players like General Motors to Nissan in Japan, to smaller upstarts such as Tesla Motors in Palo Alto, we get to listen in to the various woes faced by players in the industry as they struggle through diminishing cash flows no thanks to the financial institutions meltdown in recent years, and how that impacted their staying afloat, what more trying to come out with a vehicle that has to boast respectable outputs compared to conventional vehicles, and the challenges faced with battery life.

It also had star power, albeit used ever so briefly from Danny DeVito to Jon Favreau as talking heads, although Bob Lutz and even Carlos Ghosn of Nissan became unlikely engrossing personalities where we get a peek into their work ethics. Elon Musk of Tesla was particularly engaging, of someone who had earned his fortune being the founder of Paypal, entering cutting edge companies such as SpaceX and Tesla to try and make the world a better and more interesting place, but being cut down to size for what would be entrepreneurs not being second time lucky with their ventures. In fact, Musk got made to look somewhat vulnerable for a CEO, as well as dodgy at times due to failure to deliver as promised, and shockingly admitting to baiting and switching. Captured on video.

Making its premiere at the Tribeca Film Festival earlier this year on April 22 to coincide with Earth Day to lend it some street cred gravitas, Revenge of the Electric Car doesn't really explore the comeback of the vehicle much less than it being a film about the possible powerhouses and decision makers in a position to bring about major changes to the industry. It isn't easy, and if I take a look at our own backyard the infrastructure isn't there yet to make it easy nor mass market, but I suppose that day will come one day, and hopefully within my lifetime where I can get to own something affordable that takes me from Point A to B with zero pollution.

Many reviewers seem to miss the point of this documentary, which is to document the varied approach businesses are taking to react to the new technology of the electric car. The comparisons captured between the Nissan approach versus the GM approach versus the Tesla approach are very revealing of the strengths and shortcomings of these different companies. Even Netflix gets it wrong when they categorize this movie as a Political documentary, when it is actually a Business documentary.

This movie is an instant classic for business school audiences in particular, and yet is still entertaining and engaging enough for very general audiences. Without spoiling, one scene that is particularly revealing is when two competitor's see a third's production product at an auto show, and seem unable or unwilling to understand the threat to their respective businesses.

Stunning access to a thrilling competition for a new technology in which the stakes could not be higher. Every MBA class in the world should see this movie as a precondition to graduate. 9 stars plus.

Director Chris Paine of 'Who Killed the Electric Car?' follows up with this documentary about 4 electric car programs starting from 2007. Bob Lutz from GM was anti-EV until he had a complete 180 switch and started pushing for the Volt. Entrapeneur Elon Musk is driving California upstart Tesla Motors. Carlos Ghosn is the hard-driving CEO of Nissan Renault developing the Leaf for the mass market. Gadget Abbott is doing small scale electric conversions of gasoline cars. The film follows the four separate approaches as they face ups-and-downs.

I don't like the title. It's too strident. It would be better as 'Return of the Electric Car'. It's kind of violent and it automatically lays claim that EVs are going to win over gasoline. Return would be less forceful and more correct. I also wonder why the movie limits to just those four cases. It could make passing references to other cars like the Prius especially since it mentions Toyota. It feels selective. Gadget Abbott's addition seems meaningless in the grand scheme of things. Did he even sell one car? It's a rather unimpressive documentary until the financial crisis hits. Then there are some drama with Elon Musk and GM. That part is interesting and gives something good to this selective doc. It doesn't have the same intensity as the first one which was a great diatribe against a good villain. This is more like an in-depth TV report on PBS.

Bottom line- if you liked "Who Killed the Electric Car", you'll like "Revenge of the Electric Car". Where "Who" pointed fingers at people, government, and industry, "Revenge" tells the story of those working hard to bring about a renaissance of the Electric Car. This makes for a different tone in the movie, but the subject matter will seem familiar. Rather than tell the whole story, the movie focuses on representatives. Featured are a couple of large car companies, one making a battery electric, one making a extended range battery electric, a small car company battling amazing odds, and a small shop owner living his dream- converting gas engined cars with the highest possible quality, using carefully selected parts to try to out-do the major car companies. How do you out-do a major car company? Well, that's up to you, isn't it? It could be style, it could be uniqueness, it could be cost. In the case of the EV it could be range or charging time, top speed or durability. Sit back and relax, and drink it all in, as the story unfolds before you. This documentary is easily one of the finest I've seen in a long time. Thanks to the team for making the movie, and a particular thanks to the person who did the opening credits.

I wanted to see this documentary because I consider electric engines to be the future of the automotive industry, judging by the data that we now have. I have not seen the apparent prequel to this documentary, "Who killed the electric car?".

I regularly refer to IMDb as an indication of whether I may like a movie or not, and was not expecting much from a movie with a 5.8 score. As soon as the movie started, I was surprised that it looked like a well-made, high production value documentary with substance and actual behind-the-scenes footage of the industry. It has many interviews with Elon Musk and Bob Lutz from GM made for the film and covers the subject matter from multiple approaches.

It is a very enjoyable and informative documentary that actually made me feel good about the future.

4/5