Whatever It Takes

Press release summary of the plot: Daisy Cockram (Amy Beth Hayes), a young police officer, wins a radio contest to attend a West End film premier and the VIP party afterwards. A famous premiership footballer picks her up and they are later caught in a sexual act in the back of his Range Rover. Her career in the police force is shattered, as is her complex relationship with her high flying father - a deputy Chief Constable.

But it seems Daisy has a saviour in the shape of J.J. Merrick (Shane Richie) – a ruthless, Svengali, publicity agent. He catapults her into the world of glamour modelling. For a while she rides high on her bubble of instant fame and becomes a millionaire with a lifestyle to match and her own entourage of hangers on. It also seems that she has found love, with a young soap star who J.J. also represents.

But fame without talent is hard to sustain – inevitably the lads' magazines and 'red tops' turn the search light of their attention to the next instant celebrity. Betrayed by J.J., rejected by her family, abandoned by her boy friend (who had only been using their relationship as a publicity stunt), Daisy goes to desperate lengths to revive her floundering career and get herself back on the front page.

In J.J.'s words: "the way you earn fame is by hanging onto it – whatever it takes…"