Amor por contrato

"The Joneses" asks, can you keep up with the Joneses (David Duchovny and Demi Moore)? And the answer is yes. The plot has enough original twists and turns to keep it interesting, but not so many that you can still notice the few levels of nuance and intelligence that they added.

A very original take on the "keeping up with the Joneses" idea - everybody wants what the Joneses have. It may sound like any other film where we watch rich people live their selfish lives, but they quickly turn that on its head. It's much more clever and interesting. The creative premise can seem a bit far-fetched but it was immediately brought back down to Earth with the realism of the characters. I was completely intrigued by these characters, and particularly impressed with the emotion that was shining from beneath Duchovny's handsome surface.

I had no idea what to expect from "The Joneses". And, well, that's exactly what I got - something that I never could have expected. And it was great. This film is original and intelligent, especially with some of their perceptions of society. It can be a bit cynical at times but that just adds some dark humour which all the best films have. I highly recommend "The Joneses", especially for people who like a little bit of thought and originality in films.

The Joneses is a great mediocre movie. The idea is interesting, the cast is credible, and the film itself is totally worthwhile, but overall, it falls short in delivering what could've been a great capturing of our current culture and the way we behave as consumers.

Being in advertising, I know first hand the power of influence. Clients pay credible sources to promote a product, and product sales go up. It's a pretty simple math equation. With the advent of the Internet, bloggers, and social media, we're now seeing firsthand that consumers no longer rely on advertisements to change their behaviors, they rely on their communities. The Joneses takes this simple concept just one step further. They are a perfect family, paid to promote a lifestyle.

On paper, the Joneses are living the dream. A beautiful family with David Duchovny playing husband, Demi Moore playing wife, and two kids played by equally as attractive individuals that have everything they want and more. The twist? Everything they own, from their house to their hour de' vours, were paid for in return for a selfless promotion and subtle push of a product. With each family member responsible for a certain percentage of sales, we see dad commandeering the sale of golf clubs, brother slanging new products from Sony, sister making waves in makeup sales, and mom showcasing her newest line of shoes. It's all fake, but it works. They are living the dream, and everyone around them wants a piece of the action.

The film quickly takes a slight turn for the worse when the Joneses realize, despite all the glitz and glamor, that they really aren't so happy after all. They alienate friends, have no real family, and influence those around them to spend so much money to attain something less substantial than they already have. A few emotional scenes after another lead to the final moments of the film that prove rewarding, but at the same time, less spectacular than what was expected from such a promising premise.

All in all, the Joneses brought something new to the table, but in a way that didn't resonate too well with me or most individuals that saw it. It's a great mediocre movie, but I'm typically now in the mood to recommend mediocre regardless of how good it is. The Joneses gets two stars, I wouldn't work to hard to promote it, but in the end I'll say that it's a semi-pleasant product.

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Michael Buffa-Editor, Popcorn Jury

Before I saw this film, I really didn't know what to expect, but then as I started watching, it really delivered. David Duchovny and Demi Moore are fantastic as Kate and Steve Jones, the seemingly perfect couple in the ridiculously perfect neighborhood. I especially liked the way in which the director, Derrick Borte, conveyed a feeling to the audience that something just isn't quite right with this family. This movie really makes you think about what you buy and why exactly you buy it. It was highly entertaining and also had an important and rather satirical message about American consumerism and the art of "keeping up with the Joneses."

After I saw a preview at a local theater for this movie, I got interested because of David Duchovny. I really liked his acting in Californication and was interested how he would act in a standard comedy/drama film, or so it would seem from the preview I saw. Because this movie is much more then a standard comedy/drama film. It deals with much more moral questions about life. I won't give much away, because you really have to go into this film not knowing anything, as I did. The acting was just good, with only Duchovny excelling. Once you understand what's going on in the movie, the script is a bit predictable, but not so much as that it would ruin the movie for you. Also, I don't understand why this movie isn't much bigger. It's made hardly any money and no one's heard about it, yet it's a film that stands out and should get more attention.

I went into this movie because I'm a fan of Duchovny and was expecting a mediocre film, but it turned out to be so much more.

Go see this film, you won't be disappointed.

It's not often you can sit down for a couple of hours of genuine entertainment and come away feeling like you've just learned a thing or two about life. Such is the deft, skillful balance achieved in "The Joneses." I won't mention a single plot point, because the less you know about this film -- other than it being an excellent film-going experience -- the more enjoyment you'll have in the theater.

It's a tribute to David Duchovny and Demi Moore that they apply their considerable skills to breathe real life into what could otherwise have been caricatures in the hands of less-talented actors. The little facial expressions, the subtle glances, the telling pauses, the body language... everything that makes film a medium of intense impact is used to tremendous effect, all expertly guided by the emerging artistry of director Derrick Borte.

It's almost impossible to be unconsciously sucked-in by these characters on the screen, in virtually the same way their celluloid neighbors are likewise seduced by everything about them. Yet, there's an underlying discord, an uncomfortable, inescapable tension that pervades the truly captivating plot and persists through genuinely amusing humor, signaling your gut that something is not quite right. It is only with the full unfolding of the plot that we come to realize just how profoundly twisted things are -- all the more disturbing because this fictional set piece is a shockingly true-to-life reflection of the world all around us.

It is genuine enlightenment to witness the choices made when the characters are ultimately forced to resolve the true issues they confront.