Amor por contrato

This film is about a upper class family moving into a new neighbourhood. Their shiny lifestyle instantly becomes the envy of the town.

What appears to be a happy and generous family is all a farce. And yet, within this farce, every single family member is so likable. They come across as a harmonious and happy model family. Everything they do within the sight of others is so charming and infectiously enviable. Therefore, it is interesting to see the contrast when they are behind close doors. The film successfully makes this contrast entertaining and fun. It is also good at preparing for the ending, which gives the comedy a more serious side. "The Joneses" is a well executed comedy with a darker side. I enjoyed it a lot.

It's not often you can sit down for a couple of hours of genuine entertainment and come away feeling like you've just learned a thing or two about life. Such is the deft, skillful balance achieved in "The Joneses." I won't mention a single plot point, because the less you know about this film -- other than it being an excellent film-going experience -- the more enjoyment you'll have in the theater.

It's a tribute to David Duchovny and Demi Moore that they apply their considerable skills to breathe real life into what could otherwise have been caricatures in the hands of less-talented actors. The little facial expressions, the subtle glances, the telling pauses, the body language... everything that makes film a medium of intense impact is used to tremendous effect, all expertly guided by the emerging artistry of director Derrick Borte.

It's almost impossible to be unconsciously sucked-in by these characters on the screen, in virtually the same way their celluloid neighbors are likewise seduced by everything about them. Yet, there's an underlying discord, an uncomfortable, inescapable tension that pervades the truly captivating plot and persists through genuinely amusing humor, signaling your gut that something is not quite right. It is only with the full unfolding of the plot that we come to realize just how profoundly twisted things are -- all the more disturbing because this fictional set piece is a shockingly true-to-life reflection of the world all around us.

It is genuine enlightenment to witness the choices made when the characters are ultimately forced to resolve the true issues they confront.

I watched this movie on the note from a friend, who kept insisting that I just had to watch it, because it was such a cool movie. So I caved in and sat down to watch the movie, without having any clue what it was all about.

Now, I must say that I think it was a bold topic to make a movie about, but it actually worked out quite well. I am not much fan of movies that are raising debate about social issues, but this movie actually turned out to be interesting and alright.

The cast in the movie was phenomenal. David Duchovny, playing Steve Jones, and Demi Moore, playing Kate Jones, were really great opposite one another, and they had really good screen chemistry. Amber Heard, playing Jenn Jones, and Ben Hollingsworth in the role of Mich Jones, also put on good performances. But I think Gary Cole, in the role of Larry Symonds, was actually one of the better guys in the movie, he played his role quite well.

The story told in "The Joneses" about our consumerist society was somewhat interesting, and it manages to keep you riveted to the chair, wanting to see what happens next in the movie. But was it really one that was necessary being told? I found the movie to be adequate entertainment, but it didn't really raise any issues about consumerism after having seen it. Maybe because I just take a movie for what it is, a movie - a means of entertainment.

I noticed the movie was labeled as a comedy, which I would disagree with. Drama, yes, but comedy, no. At least not in the sense that it will make you laughing and rolling on the floor. Sure there were moments that were funny and somewhat outrageous, but as a comedy it just didn't do the trick for me.

"The Joneses", for me, is the type of movie that you watch it once, then bag it and tag it, never to see it again. To me, the story didn't have enough value for a second viewing.

'The Joneses' comes across as an entertaining film that also makes the viewer aware of a thing or two regarding today's world. While many have found the idea to be a bit far-fetched, the film doesn't try to tackle more than it can handle. The way the Joneses neighbours are seduced by their lifestyle is pretty much the way most consumers feel. Nothing surprises me about the marketing strategies corporates come up with, no matter how 'amoral' it is as their primary goal is to sell more and more.

That said, I perhaps would have enjoyed 'The Joneses' more had I not seen the trailer. The trailer revealed too much of the plot and that ruins the surprise element which would have made it more interesting had the viewer experienced the unfolding of the story through the film.

Yet, it is a well made picture with well-defined characters. David Duchovny and the ravishing Demi Moore are in top form. Both deliver subtle and nuanced performances. Glenne Heady and Gary Cole provide superb support. The art direction is impressive. The Joneses house looks too good to be true but that's the point. Derrick Borte does a competent job of balancing humour and intensity. On the flip side, the ending felt a little rushed and the daughter's character was a little shoddily written.

Overall, 'The Joneses' is an entertainer that's also enlightening.

The Joneses is a great mediocre movie. The idea is interesting, the cast is credible, and the film itself is totally worthwhile, but overall, it falls short in delivering what could've been a great capturing of our current culture and the way we behave as consumers.

Being in advertising, I know first hand the power of influence. Clients pay credible sources to promote a product, and product sales go up. It's a pretty simple math equation. With the advent of the Internet, bloggers, and social media, we're now seeing firsthand that consumers no longer rely on advertisements to change their behaviors, they rely on their communities. The Joneses takes this simple concept just one step further. They are a perfect family, paid to promote a lifestyle.

On paper, the Joneses are living the dream. A beautiful family with David Duchovny playing husband, Demi Moore playing wife, and two kids played by equally as attractive individuals that have everything they want and more. The twist? Everything they own, from their house to their hour de' vours, were paid for in return for a selfless promotion and subtle push of a product. With each family member responsible for a certain percentage of sales, we see dad commandeering the sale of golf clubs, brother slanging new products from Sony, sister making waves in makeup sales, and mom showcasing her newest line of shoes. It's all fake, but it works. They are living the dream, and everyone around them wants a piece of the action.

The film quickly takes a slight turn for the worse when the Joneses realize, despite all the glitz and glamor, that they really aren't so happy after all. They alienate friends, have no real family, and influence those around them to spend so much money to attain something less substantial than they already have. A few emotional scenes after another lead to the final moments of the film that prove rewarding, but at the same time, less spectacular than what was expected from such a promising premise.

All in all, the Joneses brought something new to the table, but in a way that didn't resonate too well with me or most individuals that saw it. It's a great mediocre movie, but I'm typically now in the mood to recommend mediocre regardless of how good it is. The Joneses gets two stars, I wouldn't work to hard to promote it, but in the end I'll say that it's a semi-pleasant product.

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Michael Buffa-Editor, Popcorn Jury