Gordon Ramsay's Future Food Stars

Why does a baker (Amy) need to demonstrate that they can roll Sushi after a demonstration (generation game) or blend vodka and market it (the apprentice) did licence payers money pay for this ?

Then there is the product placement, Black lion 'award winning' vodka, this seems to have been an award given by a very small publishing company in the UK, not an international award,

Gordon Ramsey tries to be taken on the role of Alan Sugar investing his money in a food brand, but the constants appear to looking around for guidance. Maybe I am missing the point, but this has been so many times before,

I've continued watching this but it's hard going, often pretty dull. The main problem is that it's so derivative from The Apprentice but does everything far worse: lacking the tension. Gordon seems like a nice chap but half the fun of the Apprentice is that Lord Sugar comes across as a fierce mogul whom all the candidates fear.

I could go on but tbh I feel like I can't be bothered. And that's the problem. This is really pretty dull.

Edit. Having just watched the latest episode, this is getting worse. I had to skip through sections as it's becoming unwatchable.

The premise of the show did not match up with the challenges whatsoever.

The cooking challenges, I somewhat understood because they were diverse and thought the contestants various things, but challenges like crawling thru a cave, and diving off a cliff, were pretty pointless.

My main issue with this show was the personalities, so many powerful contestants had little opportunity to shine due to loud mouths who threw a tantrum if things did not go their way, then throw their teammate under the bus later when their loud-mouthing didn't pay off.

Not a bad show to binge, but I wouldn't recommend it as a interesting watch, show could've been better if half the contestants were different, and the challenges were more consistent.

Very happy with who won in the end tho, at least they didn't mess that up.

Would've been 5 out of 10 if Valentina (the vegan) was eliminated much earlier, very obnoxious, loud and conniving.

So, Gordon wants to find a future food star. So far, so good. Then it's all downhill from there. So how have they done it, and more importantly, how have they done it so badly?

I suppose it's a cocktail. It's a mixture of GR with his claws buffed away, it's the Apprentice format to generate "point and laugh" failures, but even that is not enough. Dear me no.

So what's the final element........it's a food and drink show, but it needs a twist. You might think that simply being chucked into unfamiliar food and drink arenas would be that final twist.....everyone getting a chance to be a fish out of water. You'd be wrong.

Cue Mr Ramsey attempting to channel his inner Ant Middleton. Let's freak them. Let's subject them to some SAS Who Dares Wins frighteners.

So what does that heady mix of badly thought through concepts give us? A mess, that's what. An unmitigated disaster of a programme not worth one penny more of TV licence money.

Thankfully, stuff like this is likely to kill off much of reality TV, so it's not all bad. Series 2 anyone? Hopefully not. This is drivel of the worst kind.

Well it just doesn't make any sense. I'm half way through and they're all muppets... I generally lap up all Gordon's shows but this is truly painful. The concept of the show just doesn't work.