Once in a Lifetime: The Extraordinary Story of the New York Cosmos

In the 1970's a group of businessmen decided to bring football to the United States of America. Their best efforts were not really cutting it as the New York Cosmos were playing in a run-down stadium to small crowds and general media apathy. This all changed though when the signing of Pele made the sport the talk of the town. This documentary looks back at the rise of the Cosmos, with stars coming into the US sport and also the fall, where the television contract with ABC fell through.

A timely showing with the BBC Storyville season this one because it screened at more or less the time when David Beckham flew out to LA to join the Galaxy as the latest attempt to break America. Only time will see how that goes but one would hope he has a positive impact because otherwise it is a shame that he has not chosen to seek out more of a professional challenge rather than trying to break a nation. Anyway, regards of how Beckham does, this film does a good job of summarising the rise and fall of football (soccer) in the USA during the seventies and early eighties.

A little in the accessible style of "The Kid Stays in the Picture", the film makes great use of contributions to tell the story and it is impressively edited together to be fast-paced and interesting. It does help to be a fan of the sport but even if you are not the film still makes for an interesting sporting story. Contributors are edited across one another to make sure that we know that perhaps the truth is not out there (indeed one says that the makers will get a range of stories about who brought Pele to the Cosmos); stories are told within the main story (the dirt being painted green the best one for my money) and generally it is the people themselves who drive the story.

In regards this it is of course a shame that Pele is absent (due to the fee he demanded to take part in the film) but it is again a sign of how well put together it is that really you don't feel his absence that much. The others are all lively and interesting and I did like the way that the footage was edited together to allow for disagreement and energetic presentation of the subject – again making it interesting even if you know nothing of the subject (and other than modern football in the UK, I confess to knowing very little of the NY Cosmos or the attempts to break the sport in the US market).

Overall then an enjoyable documentary that yet again demonstrates the value of the BBC Storyville stable. Thanks to the engaging contributions and impressive editing together of the whole package, the film is interesting and accessible throughout and does a great job of capturing a period in football's and US sports' history in a way that is entertaining and lively.

Hey Kids! Remember the NASL? I TOTALLY do. The Calgary Boomers were my town team, my Dad had season tickets, and I was insanely jealous that I didn't catch one of those nifty looking NASL balls they kicked into the stands :( 'Once In A Lifetime' is a great documentary about the rise and falls of THE premier teams (besides Calgary of course) of the league. I remember bits and pieces, like for example, Pele being in it of course, but that's about it. This film gives a GREAT overview of what went right (eg Money) in the organization and what went wrong (eg Money). It also goes to show you the classic example of throwing so much money at a team to form a dream team and getting nothing (something New York does often).

A GREAT history full of fun facts for the Soccer aficionado. I'm gonna get the DVD for my Dad this Christmas!

I really liked it, but it just moves by too fast.There were so many moments and subjects that they should have dwelled on a little longer,that they cut away too fast from.

This may be because the attitude expressed early in the movie,about Americans' attention spans;that ours are so short,they can't focus long enough on the game of soccer(i.e. football)to appreciate it,and I think the filmmakers edited it to fit that,in the assumption that us Yanks wouldn't find it interesting if the film had been done like their football docs.Maybe they're right,maybe most of us wouldn't,but I know I would have,and I wish they had done so.They could have filled it up with so much more detail,more stories,and so on.Good ,but should have been much more.

The North American Soccer League (NASL) an abortive attempt to create a huge sports organization on par with other major league sports such as the NFL and MLB. Their premier team clearly was the New York Cosmos--a very, very high-priced collection of stars from around the globe. What's surprising to me is not that they won a lot of games but that they didn't win even more considering their bankroll. This film chronicles the history of this club as well as gives insight into the strengths and weaknesses of the Cosmos.

When the film begins, the Cosmos are more like a semi-pro club at best. No one attends their games, they have no stars and there just isn't any interest. The same could be said for the rest of this rag-tag league. However, with the coming of big money from Warner Brothers came new life to the team and the rest of the league. With the coming of Pelé and other top world stars came a sudden interest by the public. In fact, there was so much interest that the league even eventually got their own network contract...and soon the league just fizzled.

I found the film pretty interesting when it came to personalities. While the team had HUGE stars, it also had some huge egos. And, it was rather funny how decades later, folks associated with the team STILL hate the team's most productive star, Giorgio Chinaglia--who didn't do a lot in this documentary to get the viewers to like him! Overall, the film is worth seeing--particularly if you lived through the era. It's also a great show to watch to learn how NOT to run a league--as you'll see if you watch the film. Interesting.

I saw this film at the Hot Docs Film Festival in May 2006. The North American Soccer League was struggling along through the 1970s until the New York Cosmos, owned by Warner Communications head Steve Ross, decided to bring superstar Pele to the Big Apple. Suddenly, attendance was up, and the Cosmos started winning. Continuing the formula by bringing some European stars over, the Cosmos won several league titles over the next few years. In the process, the once-moribund NASL expanded quickly to 24 teams. Unfortunately, the resulting dilution of talent, and the inability of smaller-market clubs to pay the huge salaries demanded by European or Latin American stars, meant that the league soon imploded.

The film tells the story with humour and verve, and it's hard not to be a little bit nostalgic for the days when 70,000 people would crowd into Giants stadium to watch "the other football." But ultimately, the Cosmos' strategy was short-sighted. Building an audience for soccer in North America was going to take time, and the free-spending style of Ross and the Cosmos attracted only fairweather fans, who would melt away as soon as the team stopped winning. Other franchises couldn't attract enough fans in the first place, and the league suffered as a result.

It was interesting that the director admitted afterwards that he is a huge fan of Chelsea Football Club in the English Premiership. Chelsea are following a similar strategy at the moment, with the seemingly endless billions of owner Roman Abramovich funding the construction of another superteam. So far, they've won back to back titles in England, but to the detriment of the league, according to many observers. Without a salary cap, the English Premier League drains talent away from the rest of the world, and Chelsea are the richest club of all. This concentration of talent makes the game less competitive in the long term, and while it may attract a few new fans, they're not the sort of fans who will stick around if and when the team starts losing.

Many of the American innovations brought to the game by the NASL have made it into the game in the rest of the world. For example, penalty shootouts to decide games tied after regulation time. This will always be unpopular with football purists, but for the casual fan, it certainly adds excitement to the game. Other gimmicks weren't so successful, thankfully. Who wants to see cheerleaders at a football match?

The only flaw in the film was the absence of any present-day interviews with Pele or Johan Cruyff (who played for the Los Angeles Aztecs and Washington Diplomats franchises), though I believe numerous attempts were made to obtain their participation. The director Paul Crowder promised lots of fun stuff in the DVD extras, including their attempts to get Pele on board.