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Sidney Young (Simon Pegg) is a boorish, unlikeable, annoying, inappropriate, douche idiot A-hole. He crashes parties and ridicules famous celebrities in his London magazine. He gets noticed by Clayton Harding (Jeff Bridges) and hired onto the glitzy "Sharps" magazine as the cultural editor. He tries to befriend co-worker Alison Olsen (Kirsten Dunst) and win over starlet fame-whore Sophie Maes (Megan Fox).

Simon Pegg doesn't fit this character that well. Even in 'Spaced', he had a streak of likability. He's an adorable guy. It's a little better when he shows some vulnerabilities later in the movie. For a guy trying to show how shallow everybody is, he's the most shallow of them all. I wish they wade through some of his depths earlier in the movie. The other problem is that he has no chemistry with Kirsten Dunst. She's almost as hopelessly uncompelling as a character. The movie really struggles to find its way in this rom-com formula.

Straughan's adaptation of 'How to Lose Friends & Alienate People' is a charming and funny albeit familiar film. Yes, the story itself isn't anything new to the screen. The film also had potential of being an engaging satire but it remains rather a feel good romantic comedy. I liked the mixture of American and British humour. It is a well executed film that is rushed in the beginning and clichéd in the end. I enjoyed the mid-sections the most. Pegg, yet again, dominates the movie with his comic power. He's simply hysterical even though he isn't very different from his other films. Jeff Bridges is fantastic. A smoking Gillian Anderson is cast against type as the neurotic, stuck-up and arrogant publicist. Kirsten Dunst looks quite cute here and delivers a charming performance. Megan Fox pretty much plays herself. 'How to Lose Friends & Alienate People' has got some hilarious dialogues brilliantly delivered by the actors. It is the comedic sequences that stand out while the romantic scenes and the more dramatic ones feel rather deja-vu. Pegg proves that he can carry a film on his own and 'How to Lose Friends & Alienate People' remains, at the least, highly entertaining.

Sidney Young runs a small alternative culture magazine in London dedicated to popping the bubble of celebrity. He hits the big time when he gets a call from Clayton Harding, the editor of Sharps magazine – a glossy celebrity magazine based in New York City. Sidney goes into the job thinking he can be different from the puff pieces the magazine is famous for and somehow has been employed as part of Harding's darker streak and longer for more. Sadly this instinct is dead wrong and Sidney finds himself a joke within the office and a failure within the world of celebrity and movie stars that he needs to work.

HTLF&AP (it's easier) is in the mould of The Devil Wears Prada as it is written as an insider's exposé of celebrity culture from someone who discovered it firsthand. Like that film, this one also struggles to tell this tale within a narrative structure that engages. It is helped though by having the central character be a major part of his own discovery, ie not only do we see the world of superficiality that is the celebrity scene but Sidney is more than a pair of eyes as he fails so impressively to assimilate himself into it. The problem is though that it is not savage enough on the celebrity culture and instead tries to draw a lot more humour from Sidney's various pratfalls and failures. This produces some moments of amusement but at the same time it robs the material of the teeth it really should have had. What is left is a reasonably funny comedy that goes where you expect it to, right down to the pat ending that was always going to be there.

Pegg has enough about his performance to be funny even though this is far below the films he has made with Wright. He makes it work better than it should at times but then he cannot bring out an edge that isn't there in the script. The starry supporting cast may be part of the reason that it doesn't tear at the hand that feeds it and indeed there are some solid turns here. Bridges, Anderson, Fox, Huston and others all do reasonably good work around Pegg. Dunst is at her best when in the "hate" part of her "love/hate" relationship with Pegg and I liked her until the film gradually started to use her character to turn the way we all knew it would go.

Not a brilliant film by any means then but still one that is amusing as it treads familiar paths to a weak ending. Should have been better but is still just about good enough to distract as a comedy.

Sidney Young (Pegg) moves from England to New York to work for the popular magazine Sharpe's in a hope to live his dream lifestyle but struggles to make a lasting impression.

Based on Toby Young's book about survival in American business, this comedy drama received mixed views from critiques. Labelled as inconsistently funny but with charm by the actors, how to lose friends seemed as a run of the mill fish out of the pond make fun at another culture comedy, but it isn't.

This 2008 picture works on account of its actors and the simple yet sharp story. We start off in the past, then in the present and are working our way forwards to see how Young made his mark at one of America's top magazines.

Pegg (Hot Fuzz) is too likable for words. Whether it's hitting zombies with a cricket bat or showing his sidekick the nature of the law the English actor brings a charm and light heartedness to every scene. Here, when the scripting is good but far from his own standards, he brings a great deal of energy to the picture and he alone is worth watching for. His antics with "Babe 3" are unforgivable, simply breathtaking stuff as is his over exuberant dancing, but he pulls it off splendidly.

Bridges and Anderson do well at portraying the stereotypical magazine bosses where Dunst fits in nicely to the confused love interest. Megan Fox, who stole Transformers, reminds everyone she can act here with a funny hyperbole of a stereotype film star. The fact that her character Sophie Myles is starring in a picture about Mother Teresa is as laughable as her character's antics in the pool. To emphasize the point there is a dog, and Pegg rounds that off in true Brit style comedy, with a great little twist.

Though a British film there is an adaptation of American lifestyle for Young as he tries to fit in and we can see the different approaches to story telling. Young wants the down right dirty contrasted with the American professionalism. The inclusion of modern day tabloid stars will soon make this film dated but the concept of exploitation of film star's gives this edge.

Weide's first picture is not perfect. There are lapses in concentration as the plot becomes too soapy with an awkward obvious twist and there are too many characters to be necessary. The physical comedy can also be overdone. As a side note, the bloopers on the DVD are some of the finest you will ever see, which are almost half an hour long.

This comedy drama has Simon Pegg on shining form again and with the collective approach to story telling and sharp comedy, it is worth watching.

How To Lose Friends And Alienate People looked like it might be different to the average rom-com we get these days, it looked like it was going to be a smart and satirical look at mainstream Hollywood. It isn't and it wasn't. It's in exactly the same vein as Run Fat Boy Run. I'm not saying that it's a bad film because it isn't and neither is Run Fat Boy Run, but I just felt like I'd seen it all before.

The start was rushed and lacked that flowing feeling. The middle was the best part, with a couple of laugh out loud moments. The end was a walking cliché which came straight from the school of Cameron Crowe (once again not always a bad thing).

Simon Pegg stuck to his normal schtick when he's without Mr. Wright and Mr.Frost, playing the lovable but overall clumsy fish out of water Brit. Jeff Bridges was and still is The Dude so he can do no wrong. Kirsten Dunst stuck to her guns and Megan Fox was thrown in as the so hot at the moment crumpet.

An entertaining film. Not bad. Not great either.