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Amazing performance from Simon Pegg who just gets better and better with every role. As usual he plays the part of a very cringy character who makes you want to hide behind your cushion in embarrassment for him sometimes, but thats what Pegg is all about.

The laughs were regular and eye watering and everyone of them aimed at Penn. The movie was very cleverly put together where every character plays a very sophisticated and serious part with Penn being the only humour involved which is a huge credit to the Director Robert Weide.

And I cant let this one go without a quick round of applause to Gilliam Anderson who shone throughout. Highly recommended to all.

Straughan's adaptation of 'How to Lose Friends & Alienate People' is a charming and funny albeit familiar film. Yes, the story itself isn't anything new to the screen. The film also had potential of being an engaging satire but it remains rather a feel good romantic comedy. I liked the mixture of American and British humour. It is a well executed film that is rushed in the beginning and clichéd in the end. I enjoyed the mid-sections the most. Pegg, yet again, dominates the movie with his comic power. He's simply hysterical even though he isn't very different from his other films. Jeff Bridges is fantastic. A smoking Gillian Anderson is cast against type as the neurotic, stuck-up and arrogant publicist. Kirsten Dunst looks quite cute here and delivers a charming performance. Megan Fox pretty much plays herself. 'How to Lose Friends & Alienate People' has got some hilarious dialogues brilliantly delivered by the actors. It is the comedic sequences that stand out while the romantic scenes and the more dramatic ones feel rather deja-vu. Pegg proves that he can carry a film on his own and 'How to Lose Friends & Alienate People' remains, at the least, highly entertaining.

This movie at its heart is basically a romantic comedy, but it made me laugh out loud several times and typical rom coms rarely make me do that. Simon Pegg is definitely usually the funny guy in the movie, but Megan Fox steals a ton of the funny lines and even Kirsten Dunst has some moments that are legitimately funny as well. This movie won't win any awards and the idea (even if it is loosely based on a true story) isn't original, but if you want a good laugh I'd say watch it.

Sidney Young runs a small alternative culture magazine in London dedicated to popping the bubble of celebrity. He hits the big time when he gets a call from Clayton Harding, the editor of Sharps magazine – a glossy celebrity magazine based in New York City. Sidney goes into the job thinking he can be different from the puff pieces the magazine is famous for and somehow has been employed as part of Harding's darker streak and longer for more. Sadly this instinct is dead wrong and Sidney finds himself a joke within the office and a failure within the world of celebrity and movie stars that he needs to work.

HTLF&AP (it's easier) is in the mould of The Devil Wears Prada as it is written as an insider's exposé of celebrity culture from someone who discovered it firsthand. Like that film, this one also struggles to tell this tale within a narrative structure that engages. It is helped though by having the central character be a major part of his own discovery, ie not only do we see the world of superficiality that is the celebrity scene but Sidney is more than a pair of eyes as he fails so impressively to assimilate himself into it. The problem is though that it is not savage enough on the celebrity culture and instead tries to draw a lot more humour from Sidney's various pratfalls and failures. This produces some moments of amusement but at the same time it robs the material of the teeth it really should have had. What is left is a reasonably funny comedy that goes where you expect it to, right down to the pat ending that was always going to be there.

Pegg has enough about his performance to be funny even though this is far below the films he has made with Wright. He makes it work better than it should at times but then he cannot bring out an edge that isn't there in the script. The starry supporting cast may be part of the reason that it doesn't tear at the hand that feeds it and indeed there are some solid turns here. Bridges, Anderson, Fox, Huston and others all do reasonably good work around Pegg. Dunst is at her best when in the "hate" part of her "love/hate" relationship with Pegg and I liked her until the film gradually started to use her character to turn the way we all knew it would go.

Not a brilliant film by any means then but still one that is amusing as it treads familiar paths to a weak ending. Should have been better but is still just about good enough to distract as a comedy.

Pegg has had a few hits in the past few years, starting with "Shaun Of The Dead" in 2004, movie on to "Hot Fuzz 2007", early 2008 he came out with "Run Fat Boy Run" and now comes this, "How To Lose Friends And Alienate People" which is in many ways one of my favourite comedy's of the year.

The film is about Sidney Yound, a man who writes a failing magazine who makes fun of celebrity's mostly because he is not one of them. Anyway, one of the most successful magazine owners (Played By Jeff Bridges) invites him (Out of nostalgia) to work at his magazine. Sidney is of course excited and moves to America, there he meets a girl currently writing a book, and hilarity ensues.

This film is great and I hope more come out like it in the near future. Pegg has once again given people everywhere another good film and I cant wait to the see the third part of the blood and ice cream trilogy "Paul". I Rate this film 81%.