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"L-O-V-E ... Love" is a very typical late 1990's comedy from the Hong Kong cinema. That being said, don't get me wrong, I am not saying that in a negative way. It is just that if you are familiar with the Hong Kong cinema then you know what you are getting yourself into here.

The story is about a millionaire who goes undercover to work in a sushi restaurant. He and his three colleagues end up traveling to Pattaya, Thailand in order to be close to the girls they admire; a group of Hong Kong models traveling there for a beauty pageant.

As with most Hong Kong comedies from the 1990's, then the characters are abstract and over the top, as is the dialogue. Everything here is very generic to the genre and to the time at which it was filmed.

To those familiar with Hong Kong cinema, then there are some good names on the cast list. Now, the main attractions are of course Shu Qi and Vivian Hsu, but the movie also has the always funny Eric Kot, as well as Michael Tao and Pak-Cheung Chan.

An enjoyable movie if you, like me, enjoy Hong Kong cinema. If you are new to the Hong Kong cinema then this might not be the best of introductions to what Hong Kong has to offer.

Actually I liked part 2 of this series more than this movie, but it's not listed here at IMDb.

Four girls goes to Thailand on a beauty pageant, and four guys seeing them follows them to find love.

There's not much to the plot, it's just about few guys chasing good looking girls. One of the girls is Shu Qi, and you can see her in the early days of her career. The movie might have been first attempt by Pak-cheung Chan to make a movie. The plot is not well organized, and relies heavily on girls in bikini to spruce up the scenes.

I'd recommend watching part2 of this movie made the same year by Pak-cheung Chan instead of this. The story is not related, but it's much better made than this movie, and offers similar kind of fun.

Old '70s hit by Wynners "L-O-V-E love" is used as the theme song in this movie.

A few minutes into this film, and I wasn't impressed. Annoying male cast members, and lame jokes appeared to be the order of the day. And each of the female characters appeared to have the depth of the toddlers end at the swimming pool.

But when the action moved to Thailand and each of the girls is separated and teamed up with their respective suitors, I found myself being drawn into the infectious fun.

So hard to choose what to look at when my favourite Asian actresses Shu Qi and Vivian Hsu are on screen together though! (and I can tell you it wasn't the sub-titles winning out).

If you are prepared to let 'Love... Love' draw you into it's world of silly humour and fun, you'll be in for a genuinely feel-good time.