The checkered-eared rabbit's fame rocketed in and around Hungary with the rise in popularity of retro not only in fashion and design but with the rediscovery of the qualities of Central Eastern Europe's pre-1980s culture. It also became somewhat sought after in the U.S., where it is often described as the "bunny in a suitcase" and recalled from its frequent broadcasts on the Pinwheel cable program which appeared on the original Nickelodeon channel. At the time of the original series, merchandising was an unknown term in Hungary, but with the return of the series (as well as other popular children's programmes of the seventies and eighties from the region) the rabbit can now be found on school accessories, pillows as well as in the form of plush toys.
The studio was originally unsure about the cartoon's lack of dialogue, they were afraid kids wouldn't be able to follow the stories. The creators were somewhat insulted by this, but test screenings eventually proved them right, as children understood the wordless stories just fine. As a result, the show was produced with no dialogue.
Since the show has no dialogue and the Hungarian language lacks gendered pronouns, people often wondered about the Rabbit's gender, especially those who have only seen pictures of the character. Though it has pronounced eyelashes, some male characters are also drawn with big eyelashes and some female characters lack them. In the proposed third season, the Rabbit's redesign removed the eyelashes. It has both feminine colors (pink ears, pink nose) and masculine colors (green fur, blue paws and eyelids), and engages in both girl and boy activities with its friends. An English promotional pamphlet released by the studio in the 70s and the series' now-defunct official website both revealed that the Rabbit is a boy. However, "he" is technically genderless, since he is not a real animal: the opening and ending of every episode show that it is a magical living plush figure who lives in a chest of toys.
The series was first syndicated in the countries around Hungary, and then in nearly ninety other countries around the world. Having no spoken dialogue, the stories needed no dubbing (except for text), and the universal story-lines were easily comprehensible, making the series adaptable in various countries.
A miniature sculpture of the rabbit was installed on the Buda Castle in 2018. It is depicted looking over the city of Budapest with its telescope, as it does in the beginning of every episode.