Senior citizens having sex, a rock star deciding to kill himself, a clueless Italian bungling his way through a Christmas vacation -- these are the plot lines of top local hits in key European territories.
Although such American films and franchises as "Transformers," "Ice Age" and "Mamma Mia!" can be counted on to bring in big bucks abroad, local fare can surprise on the upside, even occasionally besting U.S. competition at the boxoffice.
France's outsized comedy "Welcome to the Sticks," for example, managed to lure more Gallic moviegoers than even Johnny Depp in his latest "Pirates of the Caribbean" saga. A Scandinavian crime print trilogy, "Millennium," has unleashed a multiplatform campaign that will see it exploited across theatrical, books, film, DVD, TV and merchandising.
Below is a rundown of recent local favorites and how they increasingly are making moolah by crossing national borders, licensing remake rights or optimizing their franchise potential.
Although such American films and franchises as "Transformers," "Ice Age" and "Mamma Mia!" can be counted on to bring in big bucks abroad, local fare can surprise on the upside, even occasionally besting U.S. competition at the boxoffice.
France's outsized comedy "Welcome to the Sticks," for example, managed to lure more Gallic moviegoers than even Johnny Depp in his latest "Pirates of the Caribbean" saga. A Scandinavian crime print trilogy, "Millennium," has unleashed a multiplatform campaign that will see it exploited across theatrical, books, film, DVD, TV and merchandising.
Below is a rundown of recent local favorites and how they increasingly are making moolah by crossing national borders, licensing remake rights or optimizing their franchise potential.
- 24/9/2009
- The Hollywood Reporter - Movie News
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