The Love God?

Clean and decent ornithologist Don Knotts (as Abner Peacock IV) is about to see his poor-selling bird-watching magazine peck it in. Meanwhile, smut-peddling publisher Edmond O'Brien (as Osborne Tremain) loses his magazine's license, due to pornographic content. To continue printing his bosomy babes, O'Brien tricks Knotts into turning over his periodical's editorial content. After sending Knotts off on safari, O'Brien turns the tame "Peacock's Magazine" into a titillating masturbatory aide.

Knotts returns to find himself corralled into becoming the defendant in a "free speech" case. With assistance from enterprising editor Anne Francis (as Lisa La Monica), Knotts is transformed into a Hugh Hefner-type publishing giant. Then, Ms. Francis falls in love with playboy Knotts...

Knotts can't help but be funny; this particular characterization was perfected in his role of "Mr. Furley" on the TV series "Three's Company". His "Abner Peacock" is little less sure, perhaps necessarily so, considering the times. Note, the screeching and shouting was not part of Knotts' later routine. Under-appreciated writer/director Nat Hiken cleverly mixes satire and sexy women. "The Love God?" is colorful, and features a delightful supporting cast. Unfortunately, by the last act, the film's direction, and humor, has pointedly unraveled.

***** The Love God? (1969) Nat Hiken ~ Don Knotts, Anne Francis, Edmond O'Brien

Don Knotts got a lot of mileage out of his inept Barney Fife character which he played in a series of movies throughout the 1960s (he won four or five straight Emmys so you have to give him credit). Most of his movie rip-offs were forgettable but not "The Love God?" Then and now, the movie is a social satire and a commentary on public morals. I'm not sure that is exactly what Knotts intended but that is what results. Knotts is Abner Peacock, the publisher of Peacock's Magazine, a bird-watcher journal which is in bankruptcy. Osborn Trelaine comes to his rescue with capital to save the magazine. What Abner doesn't know, and doesn't find out until he returns from a bird expedition, is that Trelaine is a pornographer. As soon as he returns to America, Abner is arrested for obscenity. The trial that follows is hilarious as Knotts' famous lawyer lambasts him and tells the country how disgusted he is to be representing such a degenerate. But because he loves liberty, he has to do it. Abner is acquitted and now finds himself to be considered to be a Casanova by every woman in America. His lawyers, his family and the pornographers convince him that it is his patriotic duty to put out a filthy magazine and prove to the world how free a country the US is. "But I don't know the first thing about publishing filth!" he objects. "You're young! You can learn!" he's told. With the luscious Anne Francis as his editor Abner then becomes the front for the most popular sex magazine of all time. Trouble is, while America thinks he's bopping models three at a time, he's actually a virgin and intimidated by women (except the faithful Rose Ellen who waits to marry him.). The funniest sequence of the movie is a musical montage of Abner living the jet-set life and appearing at a string of nightclubs. His hilarious rendition of "Summer in the Meadow" ("by Eloise W. Fetlock") is also unforgettable. Don Knotts never made a better movie and the social commentary hasn't diminished one iota in the over 30 yrs since it was released.

As a part of film history, "The Love God?" is uniformly dismissed as just another goofy, formulaic Don Knotts romp--and in many ways it does follow the Knotts formula pretty closely. But this time the Knotts formula was turned in on itself. In actuality "The Love God?" is one of the best mainstream American social satires of the 1960s, just behind recognized classics such as "Dr. Strangelove" and "The President's Analyst." Knotts plays his usual character, this time named Abner Peacock. Abner is the editor of a bird-watching magazine in financial trouble. His dying magazine, The Peacock, is taken over by a pornographer while Abner is in South America looking for a rare bird. Abner returns from his safari to find that the Peacock has been turned into a cross between Playboy and Hustler. He also finds himself arrested and a defendant in a constitutional battle over "his right" to publish "dirty pictures" in The Peacock. Abner only wants to have the truth be known--that he had his magazine shanghaied without his knowledge. But instead his case comes to the attention of a self-serving Civil Liberties attorney who wants to use his case as a free-speech landmark. Abner wins his case, but is not satisfied that he is represented as a "filthy degenerate sex fiend" (in a hilarious courtroom sequence). After his victory Abner wants the truth to come out, but he is convinced by the interest groups and his own money-sniffing relatives that it is his patriotic duty to keep publishing pornography as a freedom of speech issue. The attention draws big money to The Peacock, and Abner is further convinced that, in order for the magazine to be a success, he must play the part of the Sex God libertine.

In true Knotts style, Abner gets totally carried away with the role of pseudo Hugh Hefner. But of course, the truth eventually comes out and Abner/Don eventually comes to his senses and of course triumphs over the bad guys.

Now try and find a satire with a plot as smart as that in today's dimwitted movie market! This movie is as smart as it is hilarious. The only drawback is that the generally family-friendly nature of the film necessitates that the "outrageous pornography" represented is limited to photos of big-busted babes in swimsuits--stuff that wouldn't make an 11 year old of today break a blush. "The Love God?" is second in Don Knott's classic resume only to the all time classic "The Ghost and Mr. Chicken."

Well, I just watched "The Love God?" on DVD, part of a 2 DVD, 4 movie set called "The Reluctant Hero" Set. In addition to "The Love God?", "The Ghost and Mr. Chicken", "The Reluctant Astronaut" and "The Shakiest Gun in the West" are also included in the set.

I had never seen "The Reluctant Astronaut" or "The Love God?" before now, the other two movies having been shown on TV many times as I was growing up. I can see why "The Reluctant Astronaut" has been shown little, if at all. Very clumsy movie, the kind of Jerry Lewis farce the French drool over, without Lewis. "Ghost and Mr Chicken" and "Shakiest Gun" are two decent examples of why Knotts could carry a movie well, even though his whole career has been almost 50 years of playing Barney Fife.

"The Love God?" is different. The tone is more Rock Hudson/Doris Day sex farce, almost as though the script were written for them, but Day passed because it was a little TOO sexy for her or something. Knotts plays his standard milquetoast Walter-Mitty type character, Abner Audubon Peacock, the publisher of a defunct birdwatching magazine in a small town. Due to circumstances beyond his control, he ends up the figurehead publisher of a tawdry (by 60s standards) skin mag. Brought to trial on obscenity charges (the "Apple Dumpling Gang" this ain't), his good name is being smeared all over the trial (by both the prosecutor AND the defense), to the titillation of the repressed, mostly middle aged female spectators in the court.

Anne Francis plays a manipulative rival magazine publisher who goes to work for Peacock with plans to build him up into a media Sex Symbol. He's surrounded by women who would make Derek Flint drool (Peacock's Pussycats), given a swinging bachelor pad a la Austin Powers, and almost forgets he's supposed to marry his childhood sweetheart back home, played patiently and sweetly by Maggie Peterson.

James Gregory (that annoying LT in "Barney Miller") has a GREAT time in his role as Abner's defense attorney, a man less concerned with libeling his own client than in seeing himself on the News. Only when Abner threatens to tell everyone he only wants to publish his little Bird Magazine does Gregory actually even look at him (and that only happens after Peacock is found Not Guilty). Gregory spent the trial condemning Peacock's life, his character and his patriotism (remember this is Peacock's defense attorney), all because Peacock publishes smut. When Abner, in an effort to clear his good name, decides to hold a press conference and tell everyone he's just interested in publishing a bird magazine, Gregory almost BEGS him to continue to publish the smut for which he was so reviled in the courtroom.

The plot is direct, but there are a lot of extraneous subplots whirling around. Francis' role is especially confusing. One scene has her firing some of the Pussycats out of jealousy over Abner (truly!), the next scene she's conniving with the magazine's silent partner/mob boss to keep Abner a completely duped, completely manipulated, completely contrived "sex symbol" so the magazine he supposedly publishes will continue selling out every month, then she's drugging him, pretending to spend the night with him, in order to stop Abner from admitting to the world he's never been with a woman before. Also, this is a bit edgier of a role for Knotts, who actually gets to right hook the mob boss once, and even knocks his fiancée on HER butt and out cold, as the mob boss is about to shoot them all and she won't leave Abner's side. Of course, this being a movie from the 60s, when she comes to, she looks at Abner adoringly, no thoughts of removing his genitalia on their wedding night apparent from her expression. She looks almost enraptured. Of course, these days, this type of behavior would never be allowed, and even considering the times, the sight of Don Knotts tagging a woman on the chin with his fist is pretty jarring.

The subtext of this movie is pretty plain: In this media-driven world, ANYONE can be made to look desirable, wanted, cool, what have you. I wonder what Nat Hiken (writer/director) thinks now when he watches "The Swan" or "Extreme Makeover" or some of these other blatantly "You're Not Good Enough" shows. Does he feel his film was somehow prescient, that he foresaw the inevitable extreme we all now take for granted every night on our TVs?

No, of course he doesn't. Nat Hiken died before this movie was released. The only other thing I can say, is do NOT judge this movie the way you judge other Don Knotts movies. I believe you will come away from viewing this movie thinking "This is the first movie starring Don Knotts which wasn't actually written with Knotts in mind."

This was a decent movie from start to finish. I thought the story, characters, and actors did an excellent job making this movie seem realistic. Don Knotts is as always the geeky skinny guy who seems like he'd be the last one picked to do what he does. He plays these characters the best. If you are a fan of Don Knotts, you will enjoy this, simply out of the amusement of seeing him play the super-stud character. The plot is excellent, and not boring, but the content isn't as funny as Don Knotts' other films. Definetely check it out though. It isn't as family oriented because of the content it conveys, but it is still a film that most would enjoy. I'd give it a 6.5 out of 10 rating.