Maverick

It's amazing how many "cool"" guys there were in the late '50s playing the heroes in television westerns. There was the "king of cool" Steve McQueen as "Josh Randall" in "Wanted: Dead Or Alive," Richard Boone as "Paladin" in "Have Gun, Will Travel," and more.

That more included James Garner as "Maverick." He was one of those guys the ladies thought was attractive and the men liked, too, a man's man and a ladies' man at the same, time. "Brett Maverick" was hip, cool under pressure, a fast-talker with quick wit, a great poker player, suave and sophisticated but physically tough if all else failed. However, he preferred to use his brains over his brawn.

Maverick's humor, I think, endeared him to the public the most of all his attributes. You can thank James Garner for that, because he was always funny in any movie role that asked for humor. He downgraded his acting ability, but we all know better. Garner made this a very, very popular show.

Eventually, brothers Bart and Beau were introduced in the series but I was disappointed if I saw Garner wasn't going to star that week.

It was appropriate he had a role in the 1990s movie starring Mel Gibson, who did Garner's character proud.

My hope is that some day individual Mavrick seasons will come out on DVD.

I still remember as a lad when Maverick made its debut on the ABC network. It was on Sunday nights at 7:30 and with that early half an hour start, it knocked the stuffings out of Ed Sullivan and Steve Allen who had their shows begin at 8:00 in the Nielsen ratings.

Maverick was unlike any western that had been on television before. Previously you had heroes stand tall and tangle with villainy head on. Maverick was no coward, but he never went looking for trouble and he never would look for a face to face confrontation if a little back channel maneuvering would work as well.

The show started the precedent that Law and Order, Criminal Intent is using now to give star Vincent Donofrio some rest with having Chris Noth and another female partner solve crimes on alternate weekends. James Garner was the original Bret Maverick and later Jack Kelly was brought in as brother Bart. Later on we had cousin Beau and another brother Brent played by Roger Moore and Robert Colbert.

Those last two we never even see the episodes with them. James Garner wanted a feature film career and Maverick helped launch him in one. His best efforts have always been when he's played a variation on Maverick and that would include his later hit series, The Rockford Files.

Unfortunately Jack Kelly never got the same break as Garner. But Bart was also pretty good at thinking on his feet as well. Still he was good performer and the Bart episodes do hold their own. And the shows they did together, pure magic.

I've heard Bret Maverick described as a "coward" and the show described as a western spoof that gets its humor from the cowardice of the hero. I think this is totally wrong.

A decade before Star Trek introduced its "Prime Directive"- that they shouldn't interfere with the development of the civilizations they encounter, a rule they had to repeatedly break if there was to be any story, Bret Maverick was exercising his own "Prime Directive". All that advice from his "Pappy" adds up to one thing: mind your own business and if everyone else minds their own business, you'll be fine. When Maverick is at a gaming table, he's fine. He knows what's going on and can manipulate things to his advantage. When he gets involved in other things, he has the tread water just to keep up.

He's no coward. He can get angry and be aggressive, (especially in the early episodes, when Roy Huggins was still doing much of the writing). He just doesn't want his life to get too messy and would rather use his wits to resolve his problems rather than tactics that are likely to get somebody hurt. He saw too many people get hurt in the war and wasn't impressed.

But, as with "The Prime Directive", if Bret, (or Bart), was allowed to stick to this, there would be no story. So the writers had to come up with something to him involved in other people's business- or them in his.

The first option was to invoke rule #2: Bret doesn't let anybody cross him. If he gets cheated or conned, he will go far out of his way and bend all other rules, if necessary, to get what's coming to him and make sure the cheaters get what's coming to them. The second option was to introduce an attractive female- who may or may not be trustworthy and have her, intentionally or not, seduce Maverick into helping her solve her problems. Then, there's always money. Everybody has to bend rules when they are broke and a gambler frequently finds his luck running against him and will be willing to take a job- even a dangerous- one in such circumstances. Finally, there are occasions when, against his-and Pappy's better judgment, Maverick just has to do the right thing. These weaknesses and inconvenient strengths endear the character to the audience.

So does Maverick's generally sunny disposition. When he's minding his own business, he figures things will work out. Even when he's in trouble, he somehow always seems to figure he will get out of it somehow and takes temporary defeats in stride. Someone said that "Maverick" is "The Rockford Files" out west. Of course, "Maverick" came first. There are similarities. But Rockford is more world-weary, lest trustful of what the future may bring. A stretch in jail will do that do you. With him, avoiding complications is even more important. He does detective work because it's what he knows but he really just wants to make enough money to go fishing with his Pappy. Maverick stills see the pot of gold at the end of the rainbow.

My old pappy says this is a signature series of the 50's that lives up to its name. It took the producers time to figure out that gold lay not in the direction other Westerns were taking, but in an untraveled direction. In 1958, a Western with a comedic format was still a foreign concept since it was hard to build up to a gunfight with belly laughs. Of course, the matinée cowboys (Roy Rogers, Gene Autry, et al.) included a side-kick for comic relief, but the lead cowboy was always the truest and the fastest on the block. Probably no movie genre stuck more closely to formula than the American Western. That is, until Maverick. Nonetheless, the signature tongue-in-cheek took time to evolve; like a strong friendship, it didn't suddenly spring forth with the first installment.

By my reckoning, the first 30 or so entries had parts that looked like any other Western of the day, ie. gunplay, fist-fights, etc, and it wasn't until episode # 37 "Shady Deal at Sunny Acres" that we got 60 minutes of pure Maverick. Here it was a battle of wits from beginning to end with sly running gags, colorful characters, and nary a drop of blood in sight. It's at this point that the series discovered itself, and likely the audience discovered a very different kind of Western.

The biggest problem the series had was keeping lead actor James Garner from jumping ship into the better-paying world of movies. Likely, it was Garner's exceptional comedic skills that moved the series in a humorous direction in the first place. He had such an obvious flair that I think the format came to fit him rather than vice-versa. But TV had a reputation of "using up" actors before casting them aside. So, it's understandable that Garner would use his new leverage to negotiate into the more stable environment of film. But that created cast problems for the producers. The series was pretty much identified with Garner's Bret character. Jack Kelly was an able second banana, but lacked the skills to carry the show. Thus the lead casting bounced around some, depending on Garner's availability. As a result, we came to find that the Maverick family has a number of off-shoots, including Beau (a smooth Roger Moore) and Brent (a rather inept Robert Colbert).

Often overlooked is how well the series tapped into a neglected aspect of Americana. During the Cold War Americans were told the Soviets had a popular advantage, because their national game was chess, a highly cerebral contest of move and counter-move that requires great concentration and sometimes hours to complete. Aside from prodigy Bobby Fischer, the US produced few chess players of note. No, our national game is not the prestigious pursuit of chess, but a case can be made for America's love for good old plain-faced poker. Thousands of neighborhoods enjoy a low-stakes version, as well as the high-stakes casino variety. Surprisingly poker turns up rarely on the screen, perhaps because it's a game of chance associated with gambling, an activity condemned by many. Now chance does play a role in poker, otherwise known as "the luck of the draw". But knowing how to play your cards requires real skill, and just as importantly, being able to "read" your opponent.

Note in Maverick how many pearls of wisdom are drawn not only from dear old Pappy, but from how to play a good hand of poker. I think people enjoyed hearing pearls like "never draw to an inside straight, except...", especially when combined with the usual Maverick dose of wry good humor. So how surprising is it that millions of amateur players tuned in weekly to see their game legitimized on the screen and maybe pick up a few pointers at the same time.

It wasn't all aces, of course, especially in regard to production values. After all, the show was, like most of the day, modestly budgeted. Going into the wide open spaces usually meant crossing the tree line from the Warner Bros. sound stages to the backlot and moving around some of the many fake boulders. But that was okay since the show's appeal wasn't authenticity or scenery. What wasn't okay, in my book at least, was the sloppy matching of stock shots with the backlot footage. Thus, we'd get a shot of someone riding across backlot trees and foliage and the next progression shot of him riding across the barren red rock country of Arizona! Maybe that happens on Mars, but not on planet Earth. I could understand this lack of continuity from an independent production, but not from a big-time studio like Warner Bros.

The show never relied on big-name stars or celebrities to boost its appeal, unlike, say, the popular Wagon Train or Bonanza. That meant, for one, that the scripts had to be unusually good. The writers could not rely on stock situations to drive the plot once the format shifted from melodrama to sly tongue-in-cheek. But now, the screenplays had to come up with contests where the Maverick boys could outwit opponents and generate some laughs at the same time. Scriptwriters didn't always succeed, but when they did, the result was unlike anything else at the time. In fact, if memory serves, ABC even scheduled the show opposite CBS's perennial Sunday evening blockbuster, The Ed Sullivan Show. Pretty fast company for an hour that started off as just another Western.

All in all, however, I think the best measure is that over the years, "Maverick" managed to dig not only a small niche into popular consciousness, but also into the traditional fund of American folklore. Even people who've never seen the show think "sly poker player" when they hear the name. I guess the producers knew how to play the game, after all.

(See my review of "A Fellow's Brother", episode 11, season 3, for discussion of the series' slyly subversive content.)

This was one of the best TV Westerns to come out of the golden age of the 1950's television. For the five seasons that it ran on the ABC-TV network from 1957 to the final episode in early 1962,"Maverick" was in a class by itself especially with the performance given by James Garner as the suave and sophisticated man of the West-Bret Maverick,a gambler,all-around gentlemen with the ladies,and a man who was quick with a gun when it came to handling difficult situations. In some of the episodes,some of the situation that Maverick would get into and sometimes he would get out of them as well would be set toward his facial expressions;a virtual three-ring circus of sorts was something to look at,even though that was a Western,but a TV western that was aimed at adult audiences,but kids were watching it too. But "Maverick" had something that the other Westerns lacked-a flair for comedy,and during James Garner's tenture,his genius for comedy was inspirational not to mention having his character become a rather "cool" for taking care of business situations while at the same time,having a serious like businessman approach. This would work well during James Garner's second TV series-"The Rockford Files",years later. After Garner's departure,the solo outings from various actors,would prove that when watching them,you can see just how good "Maverick" really was. However,the other actors,including Jack Kelly as Bret's brother Bart along with Robert Colbert(as Brent Maverick),and their British cousin Beau Maverick(played by Roger Moore)including others that would make their stride including Richard Long and Efrem Zimbalist,Jr. during the show's five year-run. This was a string of TV Westerns that ABC-TV and Warner Bors. cranked out including "Cheyenne","Sugarfoot",and the Western adventure,"The Alaskans" during the early years of television.

During the 1950's and part of the early 1960's,there were mainly several types of shows;you had the regular quiz show/game show concept, family oriented comedies,crime dramas,action-adventure fare,and westerns. During its run,Maverick brutally satirized two of the most popular Westerns of their day;Gunsmoke and Bonanza,in different episodes,not to mention it also satirized another show too;Wagon Train, which was in another episode. Recently cable's TVLand,brought back these episodes after years out of circulation,and their rerunning these episodes every so often,so catch them when you can.