Vuelve amor mío

Even though it seems like Doris Day and Rock Hudson made as many films as Tracy and Hepburn, they actually made just three for Universal between 1959 and 1964. The trio of films Day and Hudson made hardly reflects pinnacles in cinema history, but they show what deft writing, nimble direction and expert farceurs can do to make these soufflé-light romantic comedies thoroughly enjoyable. As my favorite of the three, this frenetic 1961 farce evolves from a familiar act of deception initiated by Hudson's character, at which point it becomes a series of humiliations and comeuppances for both principals before the inevitable happy ending.

Directed by Delbert Mann and written by Stanley Shapiro and Paul Henning, the movie works the exact same plot devices as 1959's "Pillow Talk", even the split-screen confrontations, but converts the pair into highly competitive advertising account executives at separate agencies. This time, Day is even more priggish as Carol Templeton, who loathes Hudson's Jerry Webster, as he manages to steal accounts under her and everybody else's nose by holding wild parties for the prospective clients. In an effort to pacify an ambitious model who wants to become a TV star, he shoots her in commercials for VIP, a product that doesn't exist.

Through the incompetence of his nominal boss Pete Ramsey, the commercials hit the airwaves, which force Jerry to recruit reclusive scientist Linus Tyler to invent a product for VIP. In her effort to steal the VIP account from Jerry, Carol mistakes Jerry for Linus, and the rest becomes inevitable. Since Shapiro also co-wrote "Pillow Talk", this one gets even more far-fetched, but its lightning-quick pace, plethora of sexual double-entendres, constant tweaking of Madison Avenue ad agencies and a wildly improbable ending make it a funnier movie. Both Day and Hudson show themselves to be expert at this type of formulaic romantic comedy, and perennial third-wheel Tony Randall plays Ramsey with his trademark boastful befuddlement. The 2004 DVD contains only the original theatrical trailer as an extra.

Classic Day/Hudson sex comedy, with the two playing battling ad execs. This one is very funny and well paced, with the usual battles and confusion between Day's gullible virgin and Hudson's charming cad.

What struck me most about this movie was exactly what an awful, awful person Hudson plays. An interesting aspect of movies of this time is how many of them feature male characters who have no morals or scruples, but even by the standards of the time Jerry Webster seems particularly odious. And for me this is what makes this movie 7-star instead of 8-star. Because the movie insists that you have some sympathy for his character. If he were not played by a charming handsome guy no one would have sympathy for him. He deserves a horse-whipping. He doesn't get one, alas, but the movie is quite funny.

In New York, Madison Avenue is the center of advertising world and like in a beehive, divided in workers and drones. Carol Templeton (Doris Day) is a professional that has just arrived from Omaha, Nebraska, to work in the Bracket, McGalpin & Gaines Advertising expecting to be a winner through hard work. The unethical Jerry Webster (Rock Hudson) works in the Ramsey & Son and entertains his clients with sexy women, bribe and booze to ensure contracts for his agency.

When the Southern J. Paxton Miller (Jack Oakie) comes to New York to close the contract of the Cera Miller account, Carol prepares a presentation to the old man. However, Jerry wins the account bringing Miller to a nightclub with strippers, booze and a party later in his penthouse with the strippers led by Rebel Davis (Edie Adams).

Carol is upset and goes to the advertising council to throw Jerry out of the advertising business. However, Jerry lures Rebel, who is going to testify against him, offering the position of VIP girl in TV commercials for the new product VIP. Then he asks the team to not broadcast but only file the footages since VIP that does not exist. However, the insecure Peter 'Pete' Ramsey (Tony Randall), who has inherited the Ramsey & Son, orders a massive advertising campaign broadcasting the commercials to show himself off to his employees. In order to save his job and the agency, Jerry hires Doctor Linus Tyler (Jack Kruschen), who is a lonely man, to develop VIP.

Meanwhile, Carol decides to take the VIP account for her agency and she visits Dr. Tyler. However, she meets Jerry instead and believes that he is the famous scientist awarded with the Nobel Prize. Now Carol wants to convince Dr. Tyler to come to her agency and the cynical Jerry uses the situation to seduce Carol.

"Lover Come Back" is really a delightful and witty romantic comedy, with a funny story and a great screenplay that was awarded with the 1962 Oscar. Tony Randall is hilarious and his insecure character is among the funniest I have ever seen. Rock Hudson and Doris Day are excellent, showing magnificent chemistry. The two guys that stumble with Jerry Webster everywhere are also very funny. My only remark is to the disappointing rushed ending that gives the sensation that something is missing and makes Carol Templeton a stereotype of the women in the 50's and 60's. My vote is eight.

Title (Brazil): "Volta Meu Amor" ("Come Back My Love")

and with a lavender floor joke!... among an avalanche of gay jokes, a marijuana joke, and plenty of virgin cracking gags. ...LOVER COME BACK is - in widescreen - an hilarious all star advertising comedy with a gorgeous Doris Day (in a million spectacular outfits) and a very he-man Hudson poking fun at his image. If you have seen the 1957 sex farce WILL SUCCESS SPOIL ROCK HUNTER also with Tony Randall and also spoofing the advertising industry, this sparkling 1961 comedy is a worthy chaser.. as well as fleshing out the PILLOW TALK imagery and settings. I found this film to be really funny, and in superb colour art direction and photography that just made it a treat to watch. it does not matter that it is dated by our clever new standards, or that Hudson really did turn out to be gay, because this film is already having fun with itself... and recalls how witty and delightful these pix were designed to be. The recent DOWN WITH LOVE attempt with Ewan Macgregor and Renee Zellweger miscast completely only shows how these 60s pix got it right the first time and should be left alone and not 'spoofed' as they already were satires and ideal as they prove in this DVD. Randall as usual is hilarious.

Of the three Rock Hudson-Doris Day films my absolute favorite is Lover Come Back. It's not only a good sex comedy for Doris and Rock, but it's also a very funny satire on the advertising business of Madison Avenue.

In Pillow Talk Doris was an interior decorator and Rock a songwriter. They haven't changed their characters at all, but now are both in the advertising business.

Through an incredible combination of circumstances I couldn't possibly write Rock has created commercials for a product that doesn't exist and the doofus son of the agency he works for, Tony Randall, has ordered them given full blown airing. With Doris nipping at his heels for unethical practices, Rock and Tony hire a nutty scientist played by Jack Kruschen to come up with some kind of product for the commercials.

In the meantime Doris mistakes Rock for the scientist and now we're back to the plot of Pillow Talk as Rock decides to make some time with Doris. It gets pretty wild and wacky, especially after Kruschen invents something that has some very unforeseen consequences.

All the cast members do just fine in this very bright comedy that has me splitting a gut with laughter every time I see it. In addition to the cast members mentioned, I should also single out Edie Adams as the southern model who Hudson makes the commercials with.

Also to be singled out in what turned out to be his farewell screen performance is Jack Oakie who plays the southern client who Rock steals from Doris and gets all the wacky nonsense started.

Even given the changing mores, Lover Come Back holds up quite well and today's audience will love it as I do.