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"Callaway Went Thataway" is a slight comedy enlivened by some fine performances by Dorothy McGuire, Fred MacMurray, Howard Keel and Jesse White.

As television was threatening to take over the film industry, MGM produced this send-up of the TV western hero craze. Smoky Callaway's old movies are being run on TV and are such a hit with kids that an enormous licensing potential develops for Smoky products and endorsements, plus the making of more Smoky movies.

One small problem - Smoky done left the corral 10 years earlier and no one - including his agent (White) knows where he went. The ad agency partners (McGuire and MacMurray) find a lookalike, Stretch Barnes, a simple man with simple needs, and convince him to take Smoky's place, claiming that Smoky is dead. All goes well until Smoky's agent finds the real Callaway, a womanizing boozer, and brings him back.

This is a fun film for baby boomers who grew up with Gabby Hayes, Roy Rogers, The Cisco Kid, The Lone Ranger, Roy Rogers etc. Etc. And who used all the products that carried their hero's face: the cereals, the lunch boxes, the toys.

Howard Keel is terrific in the dual role of sweet, sensitive, aw shucks ma'm Stretch and the hard-drinking slob Smoky. McGuire is lovely in her role, and MacMurray does well as her less conscience-stricken partner.

MGM takes the opportunity to plug its stars - there are cameos of Esther Williams, Elizabeth Taylor, and Clark Gable, and there are lots of future TV stars as well. Besides Jesse White, there's Stan Frieberg, Natalie Schaeffer, and in an uncredited role, Hugh Beaumont. Fun viewing.

"Callaway Went Thataway" is a good comedy in a Western setting. With veteran comic actor Fred MacMurray in the lead, and an able assist by Dorothy McGuire, much of the comedy is provided by Howard Keel. He plays the double role of Smokey Callaway and Stretch Barnes.

Keel gets to sing a song and gets into a fist fight with himself in a good job of camera work and staging by MGM. As promoter Mike Frye (MacMurray) tells Stretch as he and Deborah Patterson (McGuire) coach him on replacing the missing Callaway, "Powerful - that's a good word. Use that a lot, and don't forget a hankerin' and a yearnin'...." And Deborah adds, "and fixin;" and Mike continues, "yeah, and fixin' too, and, and mighty." Stretch says, "Mighty what?" and Mike answers, "Well, mighty anything. That's real cowboy talk."

This is the type of comedy that kids and families should enjoy far into the 21st century.

While CALLAWAY WENT THATAWAY isn't the deepest film I've seen, it sure was very perceptive and fun to watch. I also wonder if maybe although the film has a disclaimer saying it ISN'T based on any celebrity they REALLY were lampooning several of the big-name cowboy stars (such as Gene Autry who was a lot like the original Callaway)--a lot like how A FACE IN THE CROWD was based on Arthur Godfrey, though the studio strongly denied this.

The film is about a cowboy movie star from a decade ago who has suddenly gained a new following with kids thanks to television--just like Gene Autry and Roy Rogers were re-discovered thanks to TV. As a result of his fame, the advertisers are anxious to find the actor who played Smokey Callaway so they can make more films as well as public appearances. The problem is that the actor was a big-time drinker and he just seemed to vanish after going on an extended bender in South America. Even a private eye (Jesse White) can't find the guy, so Dorothy McGuire and Fred MacMurray (who own the advertising agency) go in search of a double to pretend to be Callaway. In the process, they find a dead ringer--played by Howard Keel. The only problem is, eventually the drunk and nasty Callaway DOES resurface and they are in quite a quandary! The film has some nice comedic moments but late in the film it also becomes rather serious and romantic. Leonard Maltin's guide indicated the film was excellent until this change, but I actually liked the finished product. While not a great film, it was well worth seeing and quite perceptive about the private lives of some celebrities. Also, it's worth a look for some cameos of other stars playing themselves, such as Clark Gable and Dick Powell (among others).

Thanks be to TMC for rescuing this minor gem from movie oblivion. Sure, kids have long since traded cowboy idols for computer screens, but the pointed humor surrounding Hollywood's money-making machine remains as fresh and timely as ever. MacMurray and McGuire are Hollywood hustlers looking to cash in on cowboy Callaway's renewed popularity via that novel entertainment gimmick, television. Meanwhile, kids everywhere are clamoring for more of their TV idol. The trouble is the actor has long since decided he prefers a drunken stupor to riding horseback and has disappeared from public view. What to do-- the hustlers are so close to the big bucks they can almost smell easy street. In a stroke of luck, a Callaway look-a-like turns up, and they hire him as an impersonator. The trouble is he's a straight-shooter from the boondocks, can't act, and couldn't care less about the Hollywood scene. But the two M's are real Tinsel Town slickers so things begin to work out. Then, however, the real Callaway (Keel, also) shows up and the fun really starts.

Fine script from Panama and Frank. The barbs fly thick and fast, so you may need a scorecard to keep up. I love it when the stagehands and those folks who never get their names on screen show how to sabotage an arrogant movie star. Watch the flop Callaway takes executing one of those spectacular flying horse mounts. Though the humor is mainly aimed at Hollywood types and film-making generally, it's never mean-spirited, and we end up liking MacMurray even though he takes real advantage of the innocent "Stretch". Note too, the studio disclaimer at the end. That, no doubt, was to keep Hoppy happy since Cassidy's old films on TV were the movie's obvious inspiration. Being one of those kids that long-ago lined up to meet the real Hoppy, I can testify that he was stone cold sober and a nice guy, to boot. So as the disclaimer says-- the movie is intended merely in the spirit of good fun with no aspersions cast. And a lot of fun it is.

OK, I may be a little late to the party -- Howard Keel had a long, proud and successful career as a theater and movie star. But he was amazing in the dual roles of good guy Stretch Barnes and bad guy Smoky Calloway. Even though the two characters dressed in identical outfits through most of the movie, Keel's acting craft made it early to recognize whether you were seeing Stretch or Smoky. I actually spend a few minutes wondering whether it was two different lookalike actors, and had to check into IMDb to confirm that it was the same guy.

The film itself was a clever take on the television Westerns that were popular when I was a boy. Fred MacMurray very nicely plays the role of a lovable on the outside, sleaze ball on the inside theatrical agent. Dorothy McGuire played the opposite as his partner -- reluctantly sleazy on the outside, heart of gold on the inside. Others include old standby Jesse White, and watch for Stan Freeberg as the nerd who works with MacMurray and McGuire.

But really, Howard Keel was the star, and should have gotten top billing. Overall, the film was a very pleasant way to spend an hour-and-a-half or so.