El rey del tabaco

Brant Royle (Gary Cooper) returns to what was once his father's tobacco farm before Major James Singleton (Donald Crisp) bought the father out in a foreclosure in his bid at concentrating all the prime tobacco land under his ownership. The film boils down to a contest between Crisp's Old South and Cooper's New South over the invention of the machine by Jeff Corey as John Barton that enables the mass manufacture of cigarettes, a direct challenge to the cigar industry, which occurs as the nineteenth century recedes into the twentieth. In on the initial investment in what would become the cigarette craze are Lauren Bacall as what appeared to be a higher class prostitute and Jack Carson as a traveling con-man. Patricia Neal as Singleton's only daughter is the most memorable part in the film which seems to want to come down on Cooper's side but turns him into a raving capitalist monopolist who always had a desire for Neal and another desire to get even with her father, which leads to pretty high dose of melodrama.

Gary Cooper and Patricia Neal starred in 1949's "The Fountainhead", an adaptation of Ayn Rand's novel about an architect who refused to sacrifice his integrity or principles. A year later, the same two starred in this film, "Bright Leaf", a period piece in which Cooper plays a damaged man who becomes successful in the tobacco industry. In "The Fountainhead", Cooper is a strong man of principle, but he is probably the weakest part of that film, perhaps because he did not understand the film (as he himself admitted), perhaps because the role did not suit him. I think Cooper better understood his role in "Bright Leaf". His character, Brant Royle, feels more authentic. But Royle is not a man of principle. He is a caricature--the uncaring, destructive capitalist. He is a man with a chip on his shoulder and as far from a man of principle as one can get.

"Bright Leaf" actually has more in common with the movie "Giant", in which Rock Hudson and James Dean play warring oilmen. But "Giant' is a much better film. Cooper, like Hudson, is headstrong. And Dean's character is like Brant Royle--a man with a chip on his shoulder, who only wants payback for perceived slights. But "Giant" is a bright and shining production, where "Bright Leaf" is a dingy film of sordid intents.

There is a bright moment in "Bright Leaf"--near the end of the film, when Royle discovers the true intentions of his wife, Margaret. In that scene, Patricia Neal virtually glows as she burns with the intensity of her revealed emotions.

But otherwise, this film is only as compelling as a grudge match between two self-absorbed and boring factions. It's not the director's fault; the writing defines these characters and drives them. It's not a horrible film, but it falls short of "The Fountainhead", which--even with the miscasting of Cooper--contains a striking story of principles.

Stultified costume drama from Warners, weakly directed by Michael Curtiz and uneasily cast. In the South during 1894, with the waning tobacco industry being led only by the cigar, a kicked-around tobacco farmer looking for respect teams with an eager inventor and a confidence man to make the cigarette the most readily-available form of smoking, open to anyone with a few cents. Playing loosely with the facts surrounding the real-life rivalry between tobacco tycoons Washington Duke and George McElwee, the film is undone by smoke-screen romance and a jumbled, stuffy narrative--not to mention by Gary Cooper's leaden performance in the lead. Cooper, consistently in a foul mood, sits atop his horse looking down at everyone, so why would disreputable bad-girl Lauren Bacall or Patricia Neal, the trouble-loving daughter of the Major--Cooper's rival--even give him the time of day? Jeff Corey trumps them all as Mr. Barton, the brains behind the scheme that makes everybody rich; Donald Crisp is also solid (as usual) as the Major. Technical aspects well up to par, but the characters are a dreary lot. ** from ****

I too have seen this movie many times & whenever possible. I have seen nearly every Gary Cooper movie. This is by far his best performance! The combination of star power, story and character interplay is flawless. If you have never seen a Cooper movie, see this one first. I'm also a huge fan of Donald Crisp. Again, a tremendous performance (though a slight step back of How Green Was My Valley). Never been a big Patricia Neal fan but, again, a great performance. Just another great job by Bacall. This is nearly in the EPIC category as movies go. Somewhat loosely based on the history of the tobacco industry/progression, it chronicles the rise in popularity & proliferation of cigarettes. This is truly a hidden gem that most movie fans are unaware of, but should be. And if that weren't enough, it was directed by the great Michael Curtiz.

... and fortunately I am not a post-war audience because I liked it a great deal.

It's got a pretty familiar outline among melodramas - a man run out of town (Gary Cooper as Brant Royale) by the local king of tobacco Major James Singleton (Donald Crisp), decides to get revenge by backing the development of a cigarette manufacturing machine and grinding Singleton to financial dust. All the while he is entranced by Singleton's daughter Margaret (Patricia Neal), a bloodless creature, while ignoring the girl who has loved him all along, the true blue Sonia (Lauren Bacall).

Its charm is in its casting. Never has Gary Cooper played somebody so unlikeable and so far from the heroic characters he typically played such as Alvin York and Will Kane - the latter character being one he hadn't even portrayed yet. Lauren Bacall balked at playing both the proprietor of a bawdy house AND having a southern accent. The screenwriters thus made her Polish, I guess to explain her rather mild New York accent in a North Carolina setting???

Patricial Neal is a standout. Throughout the piece she moves and stands stiffly, appearing as a mannequin or a music box dancer, only smiling - also stiffly - when she can think of some kind of trouble she can cause. Thus even in movement she is in sharp contrast to straight shooter Sonia. Finally there is Jack Carson - he's a patent medicine salesman who Brant cavalierly makes a partner at the beginning of his entreprises, and he turns out to be a loyal friend. This is something I've noticed about director Michael Curtiz - He certainly knew how to give good roles to and get good performances out of Warner Brothers contract player Jack Carson.

I'd recommend this one. I think it has redeemed itself over time from being the "doomed masterpiece" it was once called.