How to Be Very, Very Popular

Betty Grable's farewell film turned out to be a third and final version of She Loves Me Not. As She Loves Me Not and True To The Army were done at Paramount, Twentieth Century Fox must have shelled out a lot of money for the rights. It was not money well spent.

Even though Bob Cummings was supposed to be a college student even the youthful looking Cummings wasn't that young to carry it off. And that was using the fact that he was a perpetual student in the place, paid for with Grandpa's trust fund. Tommy Noonan and Orson Bean weren't convincing as college kids either.

The same plot gimmick was used, nightclub dancer witnesses murder and flees the scene. This time however it was two girls Betty Grable and Sheree North, a pair of strippers in a clip joint who see one of their own murdered while doing her bumps and grinds. They have a front row seat for the crime, but leave real quick and go as far as their money takes them.

Which is a small college town where the guys all go to school. Noonan fancies himself a hypnotist, but has no success with any other subject other than North and that was by accident. Then North goes into a Marilyn Monroe imitation for the rest of the film, climaxed when she does a striptease at the graduation ceremonies making that pretty unforgettable.

Monroe turned this one down and I think wisely. Her next film was Bus Stop one of her immortal successes. Sheree North did much better work in the future, this was not a film she would have liked to be remembered for.

As for Grable, according to a recent biography she liked working with Bob Cummings whom she had worked with in one of her big successes Moon Over Miami at her height. But while Cummings, pun intended gives it the old college try, Betty looks just plain bored throughout. No wonder she left Hollywood and concentrated on stage, television, and the nightclubs the rest of her life.

Nunnally Johnson wrote and directed this and with him at the helm and the cast he assembled with people like Rhys Williams, Fred Clark, Charles Coburn, and Alice Pearce you would have thought something better would have come forth.

How To Be Very Very Popular wasn't with me.

With all the violence and utter filth passing as "art" coming out these days (and I don't mean the sexual sort, I mean actual filth- like graphic displays of meanness in all it's forms), how can anyone say THIS is a bad movie?! No, it's not. It's not bad AT ALL.

I like this. Haven't finished yet, but I'm confident I'll still feel the same by the end, cause the fact is, a movie of this era and type just wasn't capable of being bad- ever. And anyone who thinks it is just has no idea what an actual "bad movie" is!

But yes, this harmless bit of cute fun is what passed for "bad" back in the day, and that we today still label it as such when we should know better by now is a real shame.

GOOD movie.

Stormy Tornado (Betty Grable) and Curly Flag (Sheree North) are a team of "interpretative dancers" (not "belly dancers" as incorrectly identified by a previous user comment) who witness the murder of Miss Cherry Blossom Wang and are the run from her killer. They pool their money to get on a bus and wind up in College City, still dressed in their stage costumes. They wind up in an all-boys college dorm and the film ensues with a series of not very funny events because of their situation, their lack of dress and Curly being accidentally hypnotized. This is one of Sheree North's first "big" roles (she was offered the part that Marilyn Monroe turned down, and at the time was viewed by Fox as their new "blonde" to replace their unwilling star Marilyn Monroe, who wanted more substantial roles). She delivers a very wooden performance. Betty Grable, on the other hand, made this her last film for Fox. While she delivers a typical sassy performance, she can not float the rest of the cast which is struggling with a really poorly written script. Orson Bean couldn't act his way out of a bag in this film. Tommy Noonan (Eddie) and Robert Cummings (Wedgewood) also deliver a zinger or two, but the film is really uneventful. A film only for die-hard fans of Grable or North.

"How to Be Very, Very Popular" was anything but upon its release, and has not gained any stature since. In fact, its reputation has actually grown worse. It's infamous as the picture that Marilyn Monroe refused to do, leading to her celebrated walk-out on Fox. Sheree North, a practically unknown dancer-starlet, was quickly put into the role, coiffed and made up to look almost exactly like MM. The film, needless to say, bombed, and Sheree--strong armed into being a virtual Monroe clone--bore the brunt of most of it. Betty Grable (MM's co-star from "How to Marry a Millionaire") took advantage of the film's lack of success and used it as her chance to retire from the grind. In retrospect, the film really isn't all that bad--although it's obvious why Monroe balked at playing the North role; it's little more than window-dressing. Actually, had North been given the role from the get-go, and not encouraged to look and sound EXACTLY like a carbon copy MM, the picture might've been pulled off as a cute, harmless little comedy. The film was clearly a step down for a superstar of Monroe's stature, but could've been a nice, showy stepping stone for a rising starlet. Grable is her usual warm, bright self, but she's getting a bit old to be playing scantily-clad chorines. Next to the very young North, especially, she looks decidedly matronly. North isn't given much to work with (again, it's hard to comment on a performance which was basically conceived as a blurred copy of an original), but she does get to do a splendid, wild, rock and roll dance to "Shake, Rattle & Roll." Sadly, the film's complete failure relegated the promising North to the back burner; and she had much more musical and dramatic talent than Jayne Mansfield, whom Fox began to build up instead. So, if "How to Be Very, Very Popular" should show up on television one afternoon, sit back and enjoy it. It may not be great cinema, but it's an underrated little slice of mindless entertainment.

Unlike the others who have commented on this film, I really enjoyed it. It is on my personal top-10 list of comedies. I like the fact that the two female stars (Grable and North) do not spend the whole movie prancing around in their skimpy dancing costumes--this is a comedy, not soft-core porn! I especially enjoyed the performance by Mr Coburn, who played the president of the college. His scenes, especially the one where he all-but-ignores the beautiful girl (North) on his lap while he fondly recalls an amorous episode from his own student days, make the movie for me. I did not know anything (before reading it here) about the Marilyn Monroe connection to this film, but I am glad she did not appear in it, as I have always thought her over-rated, both as a beauty queen and as an actress. Miss North was far better for the part. It has been at least 10 years since I last saw this, but I still remember much of it, and would gladly watch it again.