Trouble in Store

It's often said you have to be English to understand Norman Wisdom's humour – Albanians would probably agree, the same as Russians would've done about George Formby. The fact is he's always appealed to certain parts of the population, usually kids or people with defiantly unsophisticated humour like me. In his films I cringe at the obligatory mawkish bad bits but overall have always got more out than I put in, apart from his last.

This was his first big effort: he plays lowly Norman in the stockroom at a big department store under the control of new broom Jerry Desmonde and intent on winning the love of the girl on the record counter. There's various adventures along the way, many firings and re-hirings and a tiny sub-plot involving a gang of what turned out to be extremely cartoony robbers, but basically it's a one man show. However if you already know that Norman isn't your bag, try this one solely for the beautiful performances by the ever frothing Desmonde up against Wisdom for the first time, and regal Margaret Rutherford as an expert shoplifter in a fantastic feathered hat. Favourite bits: the smashing window dressing scene; Norman's first explosive encounter with Desmonde; the climactic violent gunfight in front of an audience. Norman's most famous song is here too: Don't Laugh At Me 'Cause I'm A Fool; in 2008 UK BBC broadcast an otherwise interesting programme on him at 92 years old with Alzheimer's disease setting in with that precise aim in mind. I do hope no one takes the mickey out of those particular sensitive documentary makers if they ever get old and in the way too.

Recommended as I've always liked Norman's films - to a point - but then again maybe my funny bone froze at age 11.

Though now slightly over fifty years old, Sir Norman's film debut remains one of his very best movies. 'Trouble In Store' finds the clown in top form, as a stock room worker who wishes to move up in the world and marry the girl of his dreams. Whether roller-skating behind a fast moving bus or crooning his biggest hit (and signature tune) 'Don't Laugh At Me', Norman demonstrates the charisma that made him such a major box office attraction.

Backing Norman is the fantastic Margaret Rutherford, who in only a handful of scenes steals the picture (and everything else!) as an elderly shoplifter. The very lovely Lana Morris also scores as the object of Sir Norman's affections. Lana comes across in this picture so well that it is a real pity that she did not have a better movie career.

Highlights range from Wisdom's window dressing 'duel' with Michael Ward, a very catchy duet with Lana (Norman once again showing us his great singing voice) and a fun Western parody climax. This movie seemed to fly by and is probably Sir Norman's most enjoyable film.

"Trouble in Store" is one of the first films in which British actor Norman Wisdom starred. The versatile and talented Wisdom went on to a distinguished comedy career in England. He received a knighthood and retired from entertaining at the age of 90, living another five years beyond that.

Wisdom came from a poor beginning and broken family background. He learned to forage and scrounge early for survival and struck out on his own in his early teens. With such a background, the irrepressible Wisdom devoted a lifetime to trying to make people laugh. He especially liked to entertain children outside of films.

Besides his acting and athleticism that he used in his comedic roles, Wisdom had a very good singing voice. He learned to play several instruments – clarinet, sax, trumpet, French horn, drums and piano. He was also an accomplished songwriter.

In this early comedy film, he shows much of the slapstick, falling down, tripping and mishap behavior that became his trademark in many more films and in live performances. The supporting cast, plot and other aspects of the film are all good. But, this is a Norman Wisdom showcase all around.

In reading about this beloved English entertainer, I came across some of his clever quotes and cute sayings. Here's one that might describe the basis for his playful attitude and fun-filled approach to life: "Such is life and life is such and after all it isn't much. First a cradle. Then a hearse. It might have been better, but it could have been worse."

I grew up watching this film, and his others, and even though I'd class The Square Peg as my favourite, I'd class trouble in store as one of the best. Watching it as an adult I still adore the innocent, sweet humour, but I also loved the more feeling side of it when he started singing. Performances vary a little it's fair to say, for me though the best of them is Margaret Rutherford, she is absolutely joyous as the eccentric, but slightly adorable thief. Her spree is a terrific scene, so funny, as is the the window display scene.

I had forgotten how nimble and fit Wisdom was, such a talented all rounder, he dazzles here.

I adore this film, and not just for the sake of nostalgia, 9/10.

Norman Wisdom and Margaret Rutherford together: movie heaven! Unfortunately the lovable Mr. Wisdom and the delightful Ms. Rutherford share little screen time in "Trouble in Store," Wisdom's first screen outing as his bumbling on-screen persona, Norman. Humble department-store stock clerk with ambitions to become a window dresser encounters the new store manager and hilarious complications pile on even more hilarious complications. Like a classic Laurel & Hardy routine, Norman competes with another window dresser and manages to destroy a china display to the delight of passing onlookers on the street. Margaret Rutherford is a congenital scene-stealer and, as Miss Bacon, a dotty shoplifter, her delivery and facial expressions are hysterically funny. When Norman helps her from the store laden with stolen suitcases stuffed with the store's goods, the store manager thanks her for her business, and so do we.

"Trouble in Store" also features Jerry Desmonde as the store manager and Lana Morris as Norman's love interest; both later worked with Wisdom in "Man of the Moment." Wisdom is in fine voice on a couple songs, one of which he penned himself; he was obviously a man of endless talents. Norman's effortless pratfalls and slapstick are wonderful. Although less sentimental and more upbeat, Wisdom likely owed much to such great clowns of the silent era as Charlie Chaplin. The always-endearing Norman delivers the comedy goods as usual, and "Trouble in Store" was a good vehicle for him.