La avenida de la tentación

It's obvious when you watch this film that it was strongly inspired by the wonderful comedy "My Man Godfrey", though it never comes close to the quality or zaniness of this earlier hit. This isn't to say I didn't like "5th Avenue Girl"--it just isn't in the same league as "Godfrey".

The film begins with a rich industrialist (Walter Connelly) meeting Ginger Rogers on a park bench. It's his birthday, yet no one in his family cares or took notice. On a lark, he invites this total stranger to go out partying with him. At first, she's hesitant. However, he can afford it and she's not used to this sort of life, so she agrees.

The next day, Connelly awakens with little recollection of all the details of the night before, as he had gotten quite drunk. He's surprised, however, when Rogers turns up in his home--it seems he invited her to stay in the guest room. Now you'd think this would cause a huge problem with Connelly's wife...a strange woman in the house. However, that's the crux of the problem--his family doesn't really care. So, on a lark, he decides to take this to the next step--and pay Rogers to stay and pretend to be his mistress--though there is absolutely nothing between them. He just wants to make his no-good family take notice! As for Connelly and Rogers, they are both excellent in this film. I especially love Connelly, as he was a delightful supporting actor and here he gets a chance to play the leading man--with nice results. However, after these two, the film's cast and writing really falls short. In "Godfrey", the family was kooky--filled with eccentrics and oddballs. However, here in "5th Avenue Girl", the family just seems selfish and a bit despicable--a major problem for the film. The wife and son were just selfish jerks, while the daughter, to put it bluntly, is an annoying idiot--who's in love with a really, really annoying young communist. As a result, the film rests solely on Rogers and Connelly--with no real support from anyone. If this had been worked out, the film would have been more than a pleasant comedy--it could have been something exceptional. Still, it is charming and fun to watch--plus I'd watch Connelly in anything--he's that good.

By the way, listen up for a great final line by Ginger--it's a doozy.

The ridiculously rich (look at that mansion) and the perfectly groomed poor. Ginger Rogers proves that she was one of the best comedic, deadpan actresses of her time, even without dancing. The bratty kids, the wise ass chauffeur, the horse faced butler. The clothes, love that 1930-40's look. it must have been a real ego trip to be stinking rich during a time of world wide depression, which made the rich even richer. Great writing, acting and directing. As good as "It happened One Night". There were many movies made in 1939, a couple of them like GWTW and TW of Oz, get all the press but this movie is a gem. Walter Connolly and Verre Teasdale as high society husband and wife are great.

Ginger Rogers seemed to mumble listlessly through a part she didn't like. Tim Holt seemed too immature for the romantic lead and has no chemistry with Ginger. These items detracted from the good screenplay, which has Ginger hired by millionaire Walter Connolly to stay at his house and sort of straighten out his family. It was almost like "My Man Godfrey" (also directed by Gregory La Cava) with the sex roles interchanged, but it was not nearly as good, and certainly did not come close to the pairing of William Powell and Carole Lombard.

Preview comments played a big part in studio decisions in those days. The ending in the film was changed to the one you see after preview audiences panned the original, less happy ending.

For some reason, this doesn't really work. It has a sensational cast. It's part fairy tale, part socio-political commentary, and mostly a romantic comedy.

The romance comes late, though, and seems slightly tacked on/.

Out-of-work Ginger Rogers meets mogul Walter Connolly In Central Park. He's gone there to look at the seals with his butler Franklin Pangborn; and right here something seems a little forced and improbable.

Rogers is a sort of tabula rasa who helps Connolly get back together with his wife -- amusingly played by Veree Teasdale. She also heaps his uninterestingly played daughter break down social barriers to get together with family chauffeur and would-be Socialist, hunky James Ellison. And she helps his son Tim Holt settle down and, as we of course knew she would, gets together with him at the end.

She is like the Terence Stamp character in Pasolini's fascinating "Teorema" almost 30 years later and like Michael York in the thoroughly disagreeable, arch "Something For Everyone" of approximately that same time. Both those characters are overtly sexual, though Rogers is decently not so here, beginning and ending the movie eating an apple. (Eve she is not. More like her Sue-Sue character from "The Major and The Minor.") It's kind of funny and kind of not very funny.

When she and Holt revisit the park bench where she met his father, Jack Carson, playing a Navy man on leave, sits beside them with his lady friend and sings a delightful chanty about temptresses. It's the best I've ever seen him and it's a breath of fresh air and believability for this movie.

Ginger Rogers was good at doing this kind of roles and this is one of her best performances. The plot,an attack on the social strata of society; both the rich and the poor and the consequences that bereave who they are. Without a doubt, the star of the movie is the script. It's so good, it's basically impossible to muck up. Gregory La Cava, that serious and more respected directors of his time who is much forgotten today shoots and directs so wonderfully emphasizing every nuance of the script with style and wit improves on his NY critics winning direction in Stage door. Just a wondeful movie.