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What better entertainment. Once again, Esther Williams proves she's the queen of the MGM swimming spectacles. In glorious technicolor and looking like the dish she is, Miss Williams gives a delightful frothy performance. Her water scenes are very glamorous with underwater swimming scenes that take your breath away [kidding aside]. Add to this the comedic and charming Jimmy Durante who's a sort of fatherly type looking out for his swimming star. He too does some swimming, if you can believe it. The love interest in this flick is not one of the MGM stable studs you usually see [Van Johnson, Howard Keel or Fernando Lamas] but a pop singer of the times, Johnny Johnston, who has little film to his credit. He sings well, looks like a decent enough guy, but just doesn't have the stuff leading men are made of. A pleasant performance but not strong enough to allure the mermaid out of the water tank. Then there's Dame May Whitty, one of England's and MGM's stronger character women [remember her in Hitchcock's THE LADY VANISHES?] playing Esther's grandmother who once was a famous bareback rider in the circus, if you can believe it. And Lauritz Melchoir, the opera singer, who MGM was trying to make their newest singing star, playing the boy's papa. Not likely. More like grandpapa. But listen, for pure entertainment, silly plot and oh, those glorious swimming scenes and Esther Williams in gold lame bathing suits, who cares? Look for Richard Simmons in the rejected suitor scenes. He is always turning up in this type of role in most of the MGM musicals as boy friend, producer or whatever. Same type of role in ON AN ISLAND WITH YOU, another Williams musical, this time with Peter Lawford and Ricardo Montalban as her suitors. And round and round we go. But don't stop, Esther, you are a living doll, wet or dry.

This film is an enigma because, while it is a properly light-hearted musical (but weren't they all), it also boasts a great many oddities- starting with the strange title (exactly what in the film is "for keeps?"). Esther Williams plays a properly likable, properly beautiful, water ballerina whose relationship with Jimmy Durante (a legend whom I've always enjoyed) should have been that of a father and daughter, but instead is something a tad stranger. Thankfully, this isn't ignored in the film, as her actual love interest (Johnnie Johnston), whom Durante relentlessly 'protects' from Williams, challenges his interference in the film's 11th hour. (While Durante seems to have a bothered conscience about this, it is never confirmed or denied.) Co-starring with Williams and Durante is the very genteel and old-school tenor Lauritz Melchior as Johnston's meddlesome (and somewhat annoying) father. The musical numbers are delightful, if a tad uneven in quality. I wasn't particularly fond of Durante's "Lost Chord" routine, but it appears to be legendary with most listeners. I prefer Johnston's "Easy To Love," the various Xavier Cugat pieces, and most of all, the provocative striptease and swim of "Ten Percent Off."

Esther Williams stars in "This Time for Keeps," costarring Johnny Johnston, Dame May Witty, Jimmy Durante, and Lauritz Melchior. I guess the Third Reich was still a little too close for comfort, because the magnificent Heldentenor Melchior only sings Italian repertoire in this film, albeit magnificently. He was, of course, one of the all time great, if not the greatest, Wagnerian tenor in history.

Williams is the beautiful star of aquatic ballet when ex-GI Richard Johnson (Johnston) falls for her, having met her once while he was in the service. His father (Melchior) has other plans for him, and they include singing with an opera company and marrying the girl he left behind.

It's a thin story - after all, there has to be room for lots of swimming and singing. Esther is a goddess both in and out of the water, and Durante is terrific as her protective friend and work partner. Although referred to as a handsome man and a magnificent singer, Johnny Johnston makes a goofy looking leading man with a pleasant voice that only a father could think was suitable for opera, though he had some pretty high notes. Melchior rips up the sound system with "La Donna e Mobile" and "M'appari." Gorgeous. Durante's big number is "The Lost Chord," a real delight.

Entertaining, but a little draggy, with some beautiful location shots of Mackinac Island.

A film with great talent like Esther Williams, Lauritz Melchior, Jimmy Durante, Xavier Cugat and May Witty promises a lot, they're great enough individually but seeing them together in the same film is every bit as big a treat. None of the five stars disappoint, but 'This Time For Keeps' as a film could have been much more.

Getting the flaws out of the way, the script really lacks lustre in places, lacks wit and sophistication and anybody looking for sense will be short-changed. The story is flimsy nonsense and often painfully predictable with some draggy pacing in a few scenes that aren't musical numbers.

Despite singing decently, Johnnie Johnston is a charisma-free presence and fails to generate much chemistry with the rest of the cast. Richard Thorpe's direction is competent but undistinguished.

Conversely, 'This Time For Keeps' is lavishly mounted and shot in glorious Technicolor. The songs are pleasant, while the operatic/classical music segments provided by Melchior (which include the likes of "La Donna E Mobile", "M' Apari" and even a bit of Otello) are even better. They benefit from being energetically staged.

Most of the cast work very well. Williams radiates with charm and her swimming talent is second to none. Durante is very funny and seems to be having a ball. Melchior sings with his usual thrilling ring, sounding absolutely wonderful, and is cuddly and amusing. Cugat sends up a storm and Witty is just delightful.

Overall, a pleasant diversion but unexceptional, with the cast being the biggest merit. 6/10 Bethany Cox

Williams is lovely as always in this colorful musical, but it lacks the effervescence and spectacle of some of her other, more memorable films. Here she plays the headliner of an aquatic show which also features piano-playing Durante, who has become a father figure to her over the years.

She's all set to settle down with kind, but bland Simmons when ex-GI Johnston spots her and recalls being charmed by her when he was hospitalized for a war injury. He begins wooing her heavily, but his father (opera singer Melchior) wants him to marry society debutante Stuart. Meanwhile, Johnston is busy trying to win over Williams' exacting grandmother Witty and precocious little niece McManus. There's a lot of music in the film and quite a bit of romantic complications and misunderstandings, but not really very much water ballet. At this stage in her career, Williams' acting hadn't quite reached a level of confidence or excellence so, while she is gorgeous and appealing, the film lacks the spark to put the contrived and convoluted story across. It doesn't help that the script is pretty lackluster or that her leading man Johnston is not exactly riveting either. He's an accomplished singer, but with very limited screen appeal. Durante holds things together to a point and Witty is always delightful. It just all seems to get spread a little thin by the time Melchior bellows out several numbers and Cugat (along with his worried little Chihuahua) performs several songs featuring an attractive female singer. One major asset (apart from the sight of Williams in her various drop-dead clothes and tasteful swimsuits) is the location work on Mackinac Island with it's stately buildings and eye-catching scenery. ("Somewhere in Time" enthusiasts will recall this magnificent location as well.) Fans of "Search for Tomorrow" will be delighted to see Stuart in her small role as the young fiancée.