Just a Gigolo

In most of William Haines' films, he plays a man with incredible natural talents--be it as a soldier, a football player, a polo player or whatnot. Here in "Just a Gigolo" his talent seems to be women...and Lord Robert Brummel (Haines) is mistaken for a common gigolo. Since this is a pre-code film, there is lots to suggest but little is stated outright. A 'gigolo' is described as a man who takes money to dance with women....though most adults in the audience know this is code for a male prostitute. And, in usual William Haines style, he lets the lady believe that he's just a gigolo!

Casting Haines as a British lord did seem odd considering he sounds 100% American here. A Ronald Colman-type would have been more believable but MGM put Haines in this for one huge reason...he was a huge box office draw at the time. So, as was often the case, the role was expected to fit the actor instead of the other way around.

Despite Haines being wrong for the part, I really liked this film because unlike his other very formulaic films, this one is a comedy- -especially when the girl his character is chasing realizes who he is and decides to turn the tables on him. Clever and quite enjoyable.

By the way, as for Haines he only made a small handful of films after this. With the new Production Code of 1934, gays were now supposed to be DEEPLY in the closet and the openly homosexual Haines chose instead to walk away from films...and became a very successful interior decorator to the stars.

Just a Gigolo is a movie best appreciated by those who are 45 and older and who enjoy older films. It is not a prime time movie. It is probably best enjoyed late at night or on a rainy afternoon. I found the acting in the movie mostly to be, put it lightly, atrocious. However, that was the style in the early films. Watch the lifestyles of the rich and famous in 1931. The best thing about this movie is that it is fairly short, just a little over an hour in length, and will fill empty time and create empty noise. I am most grateful for the short movie. Wine and cheese are on the menu for snacks for this film. Popcorn is okay. The movie may even be a cure for insomnia if it were not for the screeching female voices in the film, particularly the French accented one. It's not so bad to rate it as really bad. It's just bad and I enjoy older films. Not a total waste of time though.

Still engaging today IMO. I watched this recently and was very entertained despite the fact there are virtually no effects, very little computer input(ha). I'm pretty sure the budget would not buy much in Hollywood today (lunch maybe). Films can be so good with just charismatic actors, good lighting, and a clever script. One could probably make thirty film like this with the money they blow on computer graphics along nowadays. Heck, you don't even need color!!! Oh well, we have these old classics to enjoy and still we can go off to the movies and watch them blow stuff up...its a win win. Just a Gigolo, what fun.

Pleasant William Haines pre-Code comedy has Haines as a playboy who thinks all women (especially wives) are cheats. When he learns his uncle (C. Aubrey Smith) has arranged for him to meet the daughter (Irene Purcell in her stage role) of his old friend, he devises to masquerade as a dance gigolo to prove she's a cheat also. Haines and Purcell are a nice couple, and Haines is not a "gay" here as he is in some other talkies. And Smith is of course always good.

Charlotte Granville, Henry Armetta, Albert Conti, Maria Alba, George Davis, Lillian Bond, Yola d'Avril, Lenore Bushman, and a very young Ray Milland co-star.

Haines was a major star when this slight MGM comedy was released. It was a big hit, ensuring that Haines remained a top box office attraction in talkies. He was a top 10 star from 1926 (Brown of Harvard) until 1932, when Louis B. Mayer scuttled his career. It's a shame he's forgotten now. William Haines was a unique talent, and terrific comic actor, and a gay icon.

Purcell is very bright and pretty (despite a lisp) and had a very minor starring career. Seems like she should have made more films.

as the wild playboy who depends on his uncle for money. One of the best light actors of the 20s and 30s, Haines shows off his stuff in this mild comedy; he's the whole show. What's important about this film is that it demonstrates what kind of career Haines could have had in Hollywood if he had been willing to play the game and "play straight." Because he wouldn't, Louis B. Mayer, scuttled his career (as he did John Gilbert's) and Haines quickly descended to B pictures. One of the top box-office draws of the late silent/early talkie period, Haines was washed up just a few years after this film. C. Aubrey Smith and Irene Purcell (lovely as the love interest) are fun.