Novias modernas

Three roommates (Crawford, Sebastian, and Page), who just happen to work in the same department store, seek rich husbands during the Great Depression. The stars outshine a somewhat dated and unbelievable script, that was a follow-up to Our Dancing Daughters & Our Modern Maidens. A big moneymaker in its day.

Jerry March (Joan Crawford), Connie Blair (Anita Page), and Francine Daniels (Dorothy Sebastian) are best friends and department store sales clerks. They share an apartment in New York City. Tony Jardine (Robert Montgomery) is the charming older son of the store owner and he has eyes for Jerry. David Jardine (Raymond Hackett) is the less responsible younger playboy brother and he likes Connie. Martin W. Sanderson (John Miljan) flirts with Francine.

Jerry and Tony have a good meet-cute although it's a little creepy in today's world. In a modern movie, Tony would play up the exaggerated visual of being bowled over. The premise remains the same throughout history. Ah-OO-Ga! This is a good setup for a light fun rom-com. The modeling does get a bit repetitive although it was probably daring for its time. The dancing isn't special enough to be good musical work. Then it turns darker and ends in something really dark. This is pre-Code and an early talkie for Joan Crawford as she transitions from the silent era. She is certainly a star in this new cinematic landscape.

Here we witness the reunion of Joan Crawford, Dorothy Sebastian and Anita Page two years after their 1928 hit, Our Dancing Daughters. This time, perhaps reflecting the input of left- wing screenwriter John Howard Lawson, the girls are proletarian department store workers instead of the privileged creatures they played in the previous film. The early scenes pan through the dressing room where the employees dress for the day's work, catching snatches of shopgirl conversation. But the three central characters are still struggling with that old demon, sexual morality in the modern era. In this round, Crawford is the cynical one who has been abused so often by men that she has developed a distinct armor against their advances; Sebastian and Page are utter dupes who, in their yearning to marry money and escape a life of drudgery, fall for the first superficial moneyed suitor that comes along. Robert Montgomery, Raymond Hackett and John Miljan are the flawed menfolk they encounter.

Though the plot developments are contrived even by the standards of the day, this is not a bad entertainment but it suffers midway when the progression of events grinds to a halt in favor of an elaborate but not very imaginative fashion show, ostensibly to impress female moviegoers, or perhaps to show off Crawford's beautiful body and skill at posing. She gets the star treatment here, frequently in dazzling close-up. Sometimes her facial expressions veer a bit into semi-dementia, but she restrains herself admirably. Anita Page does very well as the innocent victim of the thoughtless Hackett. Sebastian's role is in the wan mode of ZaSu Pitts; she has an amusing drunk scene. Montgomery, born to wear white tie and tails, must have gotten a big career boost with this one.

If nothing else, this film can probably boast the most impressive tree house ever created for the screen.

Our Blushing Brides - another in the early black/white ensemble films with Joan Crawford and Anita Page- this one came along just in time for talkies. Joan is Geraldine March, Anita is Connie Blair, and Dorothy Sebastian is Francine Daniels, all chasing their various men. This one also has Hedda Hopper as Mrs. Ross-Weaver, and a dashing 26 year old Robert Montgomery as Tony Jardine. Crawford would work with Hedda Hopper in "The Women" in 1939, which also featured fashion shows that take place in a store where they work.... Also present is an 18 year old Ann Dvorak as one of the models, and Louise Beavers, from Imitation of Life, as the dresser. Geraldine and Francine prance around in tight dresses and slips, a sure sign that the movie code wasn't being enforced yet. Way too much time is spent on the fashion shows, in a Busby Berkeley-like synchronized dance around the pool. Later, Geraldine wears a blond wig, and speaks with a stilted, proper accent that wasn't there before, I guess to impress her rich new suitor, Tony (Montgomery). As the girls have their ups and downs, they all lean on Geraldine. Good performances by all, except that near the end, Joan starts doing her big, overdone facial expressions that were so necessary in all her silent films.

This was the third film in the Joan Crawford flapper trilogy - (Our Dancing Daughters (1928)/Our Modern Maidens (1929)/Our Blushing Brides (1930)). The first two were silent, the third was a talking picture. This was not Joan Crawford's first talking picture nor her first film with costar Robert Montgomery - both those honors go to 1929's "Untamed".

You can really see the onset of the Great Depression having an effect in this final film of the trilogy. The first two films involve lots of melodrama, but there is also widespread prosperity and a focus on living it up with partying that reflects the excesses of the 1920's. This final film really isn't about living it up at all. It's more about three shop girls just getting by and how the men in the lives of two of them (Anita Page and Dorothy Sebastian) promise the good life but end up raining down tragedy upon them, while the third shop girl, Gerry (Joan Crawford), has her own cynical attitude towards men reinforced by watching the fates of her two friends. That makes the ending seem a little tacked on and even unbelievable to some degree, but it's still a good film.

Unfortunately this film is neither on DVD or VHS. "Our Dancing Daughters" and "Our Modern Maidens" can be found on used VHS copies, but the transfer is pretty blurry. None of the three is on DVD, and considering their place in Joan Crawford's filmography, I find that to be a shame.