Traveling Saleslady

This movie was ahead of its time. It's all about the power of women. That's something we're very familiar with these days, but they were not quite as familiar with back in the 1930's. But that's okay, it was the 1930's not 2023. So I cut them a little slack. There is no need to cut this movie any slack because it's marvelous.

This is a comedy full of wit and energy. It's extremely well-written and never backs down. The actors never back down either. They play it with all the energy they can muster. All the players are wonderful.

Basically, two toothpaste companies are battling it out. A salesman for one and a saleswoman for the other are also battling it out, face to face. Both of them are extremely ambitious and extremely ruthless. They are also attracted to each other.

The fun never stops in this non-stop fun fest. Feast your eyes and ears on this fabulous comedy from the 1930's, a decade that has never been topped for screwball comedies. This one is a gem.

Quick, snappy script. Joan Blondell is "Angela", the daughter of the toothpaste king. Her dad refuses to let her work at the company, so she goes to work for the competitor. She and Glenda Farrell had both been in the biz for some years, along with Grant Mitchell (he has hair in this one!) and muttering, stuttering Hugh Herbert. Quite a coincidence with a writer and one of the actors - a writer is F. Hugh Herbert, and one of the actors is Hugh Herbert... not sure where that fits in; according to IMDb, they have different but close dates of birth. This plot seems to have been re-used in Carol Channing's first credited film role "First Traveling Sales Lady" in 1956, about 20 years later! That one is also a fun film. Watch for Hattie McDaniel here, in a quick 30 second bit part. The girls scheme and run end games around the men. They also mention that the Secretary of Labor is also a female, which was actually true. Frances Perkins actually WAS the secretary of labor from 1933 - 1945, under FDR and Harry Truman. the credits, the story, and the script has the feel of a pre-code film, but this was made in 1935. Bert Roach is in here in a small part - he had been around during the silents. Directed by Ray Enright, who had ALSO been around during the silents with Mack Sennett studios, so he was in Hollywood right from the beginning of the film industry. Check it out... it's a fun one! kind of an abrupt, quick end, but its still fun to watch.

When her father refuses to give her a job in his toothpaste company, Angela Twitchell sets out on her own in "Traveling Saleslady." She's going to prove him wrong, that the business world is not place for a woman. And does she ever in this film.

Joan Blondell plays Angela and Grant Mitchell plays her dad, Rufus. While billed as a comedy romance, this film hardly has any of the latter, and very little of the former. Angela teams up with Elmer, played by Hugh Herbert, who has invented unique flavored toothpastes. She then offers the product to her dad's competitor, with the proviso that she still owns the product and gets to go on the road to sell it.

That she does, much to the consternation of her dad's top salesman, Pat O'Connor (played by William Gargan), for whom Angela has eyes. A very good supporting cast of various characters contribute to this film. It was a glowing tribute to "women's lib" long before that movement of the late 1960s. Indeed, Hollywood made any number of movies ahead of that time in which women were cast in business and professional roles. Some were comedies - much better than this one, and others were dramas, mysteries and other genres.

As a comedy, "Traveling Saleslady" just isn't very funny. It has very little humorous dialog. And the funny situations are light at best. Part of the problem may be with Blondell herself. She was a favorite for lead roles at Warner Brothers during the Golden Era, especially comedy. But in this genre she always seemed to have one face - a wide-eyed, perky, smiling, agreeable, go get-em persona. So, when the dialog, action or scene doesn't mesh with that persona, what otherwise would be funny is a thud or just a pass over.

Here are a couple of the few good lines in this film.

Harry, "Is that you, Claudette?" Claudette, "Errr, ya got me. How are ya, Harry?" Harry, "Oh, me, I'm pretty OK, uh, except I caught cold last Tuesday. No, maybe it was Wednesday." Claudette, "Well, try to remember. I must know." Harry, "Let me see. My birthday was on Tuesday..." Claudette, "You sure?" Harry, "No.... no, when did I catch cold?" Claudette, "Listen, Harry, when you do remember, telephone me."

Martha, "Pat, pat!" Pat, "What do you want?" Martha, "I wanna go to Niagara Falls." Pat, "Can you swim?" Martha, "No, but I can cook."

Joan Blondell wants a job in the toothpaste firm owned by her father, Grant Mitchell. Hugh Herbert has developed a line of flavors for toothpaste and he wants to sell them to Mitchell. Mitchell is a fuddy-duddy and turns them both down without listening. So Miss Blondell goes to Mitchell's competitor, Al Shean, who is delighted with the idea, agreeing a a penny per tube, a place in the lab for Herbert, and a saleslady job for her. Soon she is tangling with Mitchell's top salesman, William Gargan, and the lady doesn't play fair, especially with her husband, George Barnes, in charge of the camera.

Director Ray Enright keeps the pace up, and added Glenda Farrell as a drugstore-chain owner who dates Gargan, so the words fly as as fast as the situations. Keep an eye out for Ruth Donnelly, Johnny Arthur, Bert Roach..... well, the usual cast of fine character comedians that Warners could draw on in this period.

The character played by Joan Blondell wants to make it in a man's world and boy, does she! Her pompous father tells her women don't belong in business when she asks for a job -- any job. So she goes to work for his rival. And work she does! Her father is a stuffy toothpaste manufacturer. She hooks up with dizzy inventor Hugh Herbert and comes up with a plan to revolutionize the world of toothpaste. And she leases her and Herbert's services to her father's rival for a year. And then she goes to work in the title capacity.

William Gargan is likable as the salesman who is both her romantic interest and her rival. (He works for her father's company. Needless to say, she is not using her real name; so to him, she is The Enemy.) It is far from a masterpiece. But Blondell is always a delight and it's a brassy, entertaining story.