Fashions of 1934

It's a caper in the fashion industry. The awesome, charming William Powell, as the forger and faker who moves from one scheme to another, and one country to another. Bette Davis is Lynn, his sidekick. Davis was just getting going in show biz, and would quickly move into some bigger roles. The hilarious Frank McHugh and Hugh Herbert are both along for comedic laughs. and of course... Busby Berkeley directing some huge, gigantic song and dance routine involving TONS of dancers ( as usual). there's a love (triangle) story in amonst the goings on in the fashion world. Which gir will end up with which guy? and which guy will end up with which business? shenanigans that wouldn't be allowed for much longer, under that dreaded stronger film code that would be installed pretty soon after this. it's pretty good. Director Dieterle has an interesting story on wikipedia.

The plot of this film wanders all over the place, from various schemes of a con man in the fashion world (William Powell) to a few melodramatic romantic interests. The highlight worth waiting for is the ostrich feather musical number choreographed by Busby Berkeley, as well as a smaller number showing fashion designs inspired from historical figures. Until then, Powell is reasonably engaging in pursuing a young woman he's hired to sketch fashions (Bette Davis) as well as an old lover masquerading as an aristocrat in Paris (Verree Teasdale). To the latter, he says he never forgets her "personality" after swatting her behind, which reminded me of the playful euphemism in the 1946 song of the same name by Johnny Mercer. Davis is pretty and very chic, though she's unfortunately underused. It's great to see the fashion elements which appear throughout the film, but the rest of the cast and their various subplots don't add much. Frank McHugh plays a guy who laughs in a silly way in response to anything, including seeing the "filthy" postcards a bookseller is trying to push, and Hugh Herbert is sedate as an ostrich feather supplier who drinks too much. Of course, right? The film was released early enough in 1934 to beat the enforcement of the Production Code, and as a result there are lots of revealing outfits on display, including ostrich feather bikinis which predate the modern bikini by over a decade. Worth watching for the stars, fashion designs, and the musical numbers, but don't expect much more.

Don't let the title fool you. Fashions or Fashions of 1934 is just inocently fun to watch. Considering that it was made in the middle of the depression, it gave American's what they were looking for--humor, a love story and a considerable amount of extremely sexy costumes (pre-censor). As always, William Powell is at his best and Bette Davis, is well, Bette Davis--younger and more innocent but absolutely stunningly beautiful. Powell's performance is always enhanced by supporting actors--in this case Frank McHugh who has played his comedic side kick in several other movies. The direction is excellent--good continuity tells an simple but excellent story. Fun to watch--in 1934 or today.

A previous reviewer called this film "dated". I'm always rather amused by such a comment. Of course it's dated--the film was made in 1933! That's precisely what makes it so charming. It's a slice of Americana, circa 1933, that you are unlikely to find in any other way. The music, the fashions, the decor, even Busby Berkely's over-the-top, wonderful production number all add up to a fantastic glimpse of our past. The art deco sets alone are worth the price of admission (which on TCM is free!). Throw in some marvelously talented actors who may not have been doing their best work--but they were entertaining just the same--and you have a simply marvelous little piece of cinematic magic. And that tune--"Spin a Little Web of Dreams"--I can't get it out of my head!

Old time Hollywood doesn't come much slicker than this- a fast talking Powell, a fast moving screenplay, lots of scantily clad girls, and plenty of snappy dialogue. All add up to a WB topper, and catch that Busby Berkeley choreographed show stopper. Have ostrich plumes ever been used to greater dance effect than with Berkeley's artistic eye. Then too, guys, the chorines are about as near-nude as even pre-Code would allow. And that's along with parades of statuesque ladies modeling the year's high fashions. It's also Bette Davis as a near ingenue in her pre-feisty phase. Still, I could have done without two gag men (McHugh & Herbert) furnishing what amounts to unnecessary comedy relief, the snappy dialogue already supplying as much as needed.

Overall, Powell dominates the speedy proceedings showing his rare talent for charm and presence. Then too, the plot's an engaging one as Powell moves effortlessly from one slick fashion scam to the next. But you may need a scorecard to keep up. Also, check out IMDB's trivia for interesting production facts, like what Davis objected to in her part.

All in all, it's pre-Code Hollywood at its most liberated and engaging, so don't pass it up. Plus, the colorful results are a can't-miss for fans of Powell like me.