Tom Tom Club: Genius of Love

A fantastic and memorable video moment directed by the then couple Rocky Morton and Annabel Jenkel, who made of this animated clip a great moment to the hit song from Tom Tom Club and it was a subsequent experience from the duo behind the under appreciated short film "Marx for Beginners". The animation techniques makes of this funky music video one of the best of its era.

I don't have much of a take on it except for the complex involved in the drawings that follow one another, from abstract moments revolving a talking dog, references to James Brown and the fun girls singing the song - the remarkable beat and fun music, full of energy and the smooth voices from the band members. It's an innovative clip for its time and still has effect and power on today's audiences. Simply perfect. 10/10

The magical wonders of animation and its effects on viewers makes of "Genius of Love" a fascinating, memorable and fun music video to listen and watch. Tom Tom Club at their finest and then couple of directors Rocky Morton and Annabel Jankel making their debut with video clips after a marvellous animated short film, the under-appreciated "Marx for Beginners".

Abstract images such as of a talking dog and others are presented along with the story of three singing girls trying to have the time of their lives after leaving jail (it's in the music!).

There isn't much analysis from my part, my take is exclusively devoted to the effort and brilliancy of the animation techniques where one drawing transforms into another in a successive fashion and speed that there's so much going on it's hard to form a wider idea of what the directors Idea were all about. But it is amazing to see and to feel the excitment and power of one of the most brilliant songs of all time. Its energy and funk beat fit the video like a perfect glove. It never fails to amaze me. It's all great! 10/10