Alex, Inc.

I thought my TV was going to weep because it had to play this crap. Horrible show

I've given this show half a season, more or less. I like Zach Braff and really hoped for something special. Unfortunately... it's just very "blah". The premise, to me, is extremely dated. I'm sure, obviously, there is still a lot of risk in starting a "vlog" as a sole source of income. But.... this really feels more relevant in 2008 than in 2018. The risks, rewards, perils, etc are pretty well defined at this point. This makes everything about the story feel dated and trite. In the end, it feels like they fight to lay standard sit-com tropes over a "fresh" concept that is anything but fresh. Ten episodes. I can't really see giving it more of a chance. :\

I really want to like this show. I love Braff. But I cannot watch his costar (the wife)without cringing. I have watched 7 episodes, and am giving up. I am disappointed. Perhaps the plot line would have eventually made up for the jumbled beginning, but I couldn't watch long enough to see that happen.

Alex Schuman (Zach Braff) has a nice radio job with a sweet lawyer wife Rooni and the two kids. He decides to quit his job for this new risky podcasting thing. He is joined by his cousin Eddie (Michael Imperioli) and adoring assistant Deirdre. They rent space from a startup incubator group.

This is based on Alex Blumberg's book on his podcast startup process. It may be only a few years old but it feels like another era. It's hard to make podcasting as something edgy in present day. They are better off setting this five to ten years earlier. It's a wacky network sitcom and it matters how the workplace is presented. As for the cast, I love Braff ever since Srubs and I like the interracial family. Otherwise, there isn't much else and it's mercifully canceled after ten episodes.

It might just be that I like my sitcoms edgier, but I found the first episode too packaged, too diluted, too manufactured in a network conference room. Maybe like a show produced by a machine that has been developed to make "hit sitcoms" versus humans who are funny actually gathering in a room to write a funny sitcom. I don't want to generalize network vs. cable/streaming because there are some other network shows I find appealing, but if "network" has a stereotype of "appeal to the masses because they are too dumb to understand clever writing," this would be a good representation of that. I was just disappointed b/c I enjoy Zach Braff & wanted it to be better.