Choi Hoon is the arrogant and self-absorbed CEO of an entertainment company who regularly terrorizes his employees, intimidates his rising stars and bullies his hapless psychiatrist. His life (and self confidence) is upended when he falls in love with a lovely but sheltered young woman who is completely unimpressed by him and possesses absolutely no interest in becoming a celebrity.
I'm always fascinated how other countries (besides the U. S. where I reside) constructs series. The U. S. A. Entertainment industry (until recently) has always been stuck in coming up with a premise that will not only last many episodes but many seasons. High-End Crush tells its story in twenty amusing 15 minute episodes which is perfect. One can view the hilarious histrionics of lovelorn Choi Hoon (and its impact on his put upon, equally noisy assistant) in short bursts. Otherwise, I think they would quickly wear out their welcome.
In addition, this is a Korean romantic comedy series that is actually funny. The longer series can be funny but are constantly bogged down by torpid dramatic twists. Here there is nothing but the frenzied antics of a man who finally discovered the one thing he says he always wanted: someone who doesn't (initially at least...hey, it's still a romance) want him.
