Hambre de Poder

Biographical dramas tell stories about significant people in history but they are always much more than that. The person chosen for the bio-pic reflects something about the values of the era and the society from which they came. In this sense, The Founder (2016) goes well beyond the story of a global hamburger empire to the values that made McDonald's possible and it does not paint a pretty picture. The mantra "persistence is everything" is heard at the beginning and the end of this film but when decoded it means persistent treachery, greed, and a code of ethics toxic enough to remove some gloss from the world's most recognised golden arches.

The real founders are brothers Maurice (John Lynch) and Richard McDonald (Nick Offerman) who pioneered the idea of standardised burgers made quickly that led to the modern fast-food industry. Into their lives came Ray Kroc (Michael Keaton), a struggling milkshake-mixer salesman who is amazed at the queues of people lined up for burgers and fries. The brothers trust Ray, tell him their secrets, and in 1954 Ray becomes the franchise manager responsible for setting up new stores. Driven by insatiable greed, Ray wants to go national but the brothers fear loss of quality control. When Ray realises that owning the property on which stores operate gives him complete control of the business, his takeover plans are rolled into place.

The storyline follows the facts of history but it is the film's characterisations that are its real achievement. Perhaps best known for his extraordinary performance in Birdman (2014) Michael Keaton is in a class of his own when it comes to portraying deeply flawed people living on the edge of sanity or evil. From the opening scenes his eyes express callous disregard for others, and at one point he boasts that if a competitor was drowning he would not hesitate to put a running hose deep down the victim's throat. His flawed humanity is contrasted by the authenticity and honesty represented by the brothers. Excellent casting, directing and period sets make this a thoroughly engaging story.

This film also arrives with remarkable timing given the current global spotlight on the home of capitalism. Millions of McDonald's fans are regularly processed by one of the most sophisticated marketing machines on the planet. Seeing The Founder is a bit like finding out that Santa Claus is Satan in disguise. Good cinema not only entertains: it shows the world as it is, not as we believe it should be. The Founder tells a story that should be told, and it does it brilliantly.

Based on the true story of Ray Kroc, a traveling salesman who franchised the first family-owned McDonald's restaurant and turned it into the international conglomerate that it is today, 'The Founder' tells a fascinating slice of twentieth century history. The title is well chosen, hinting at the dynamic at the heart of the film with Kroc declaring himself the "founder" of McDonald's when in fact the idea of fast and efficient food service was never his to begin with - something that becomes a point of contention with the original owners. Michael Keaton is excellent in the lead role, exuding both charm and charisma while also always coming off as if he has something up his sleeve. There are several great shots throughout that linger on his face in close-up as he delivers persuasive sales pitches and there is a magnificent sequence late in the piece where several of his sermons in different locations are edited together to overlap as one big speech. Keaton also does well coming off as both victim and aggressor at varying points. At times, he comes across as an all-too-sympathetic underdog whose dreams are hindered by the McDonalds brothers' unwillingness to compromise in the name of progress. At other points, he seems insanely ruthless with how he circumvents everything in his way. Telling a similar slice of contemporary history, 'The Founder' is bound to be compared to 'The Social Network', to which it does not stack up as well, but it deserves to be considered as a film on its own. The storytelling approach here is more comedic than in the Facebook film and while 'The Founder' may have benefited from even more comedy to lighten the mood, it is an amusing film as it is - and a thought-provoking film when considers its basis in actual fact.

The Founder is another tale of the American Dream. It's the kind of tale we've seen a million times before. American man wants to become successful, sacrifices morality for moolah, etc. It's The Godfather, it's The Social Network, it's The Wolf of Wall Street. And The Founder, while entertaining, offers pretty much nothing new, or distinctive, to contribute. It is directed fairly conventionally, the story hits all the beats you'd expect, and it's not going to stick to your memory for too long.

But that discounts the fact that the film is rather well made. Performances are uniformly solid, and the film is undeniably compelling for much of its run time. But the real reason to see the film is the powerhouse performance of Michael Keaton, a neglected actor throughout the 2000s who seems to be finally getting roles that he deserves with this, Spotlight and Birdman to consider. He is slimy, charismatic, and curiously sympathetic in all the right ways.

In all The Founder may not light your world on fire, but it's a rock solid tale of greed and the American Dream that ought to entertain most that it meets.

Side Note -I have no idea why this is playing in Australia over a month before it comes out across the rest of the world, but hey I'm not complaining.

A competently crafted, steadily paced & extensively researched biographical drama that's further uplifted by Michael Keaton's fantastic performance, The Founder covers the rags to riches tale of an ambitious salesman who sensed & tapped the potential of a small fast-food diner in California and turned it into one of the largest & most successful restaurant chains in the world with a bit of hustle, persistence & ruthlessness.

Set in the 1950s, The Founder tells the story of Ray Kroc, a travelling salesman who comes across a small diner operated by two McDonald brothers in San Bernardino, California and is left dazzled by their lightning-fast service, high-quality food & strong work ethic. Wanting to be a part of their business, he joins them as their franchising agent to expand the fast-food chain all over America, and ultimately buys the company from the brothers.

Directed by John Lee Hancock, The Founder is as much about the cut-throat world of business as it is about the rise of McDonald's, and is told in an intuitive manner that keeps the interest alive at all times. Hancock handles the subject matter with restraint, maintains a firm grip over all aspects, and never deviates from the main premise. Also, the momentum is never lost as it moves from the discovery, creation, operation & expansion of McDonald's to the ultimate swindling.

The old style McDonald's restaurants depicted in the film are in tune with the timeline this film is set in and the vast countryside shooting locations help in further evoking its 1950s era. The sharp focus & still handling of camera, in addition to its warm colour palette, helps in providing a homely texture to its images. Editing keeps the pace steady and provides a tight & gripping structure to its plot while Carter Burwell's score is ever present in the background and silently performs its duties.

Coming to the performances, The Founder features a talented cast in Michael Keaton, John Carroll Lynch, Nick Offerman, Linda Cardellini, Patrick Wilson, B.J. Novak & Laura Dern. Leading from the front is Keaton who delivers another strong performance in what's the second coming of his acting career as he brings Kroc to life with flair, passion & panache. Lynch & Offerman are in as McDonald brothers and play their part convincingly, plus the moments between them & Kroc is as amusing as it is riveting.

On an overall scale, The Founder is a carefully investigated & smartly scripted biopic that's just as informative as it is entertaining and wonderfully illustrates the rise of the man who dared to dream bigger and single-handedly turned a small fast-food restaurant into a billion-dollar conglomerate with his aggressive business practices. It's also commendable for keeping Kroc's personal life out of the main narrative, something most Hollywood biopics are guilty of. A mostly satisfying journey, this story of McDonald's made me go "I'm Lovin' It" more than once over the course of its runtime, and is definitely worth a shot.

The Founder is a fascinating and frustrating story about a man (and a restaurant chain) that you simultaneously respect and dislike. Michael Keaton becomes Ray Kroc, and this film makes you realize how revolutionary the concept of McDonald's really was. It may have made my wife want to boycott the Golden Arches for a while, but it's still a well-made movie.