Noticias

Winter is coming, but not at Netflix, as the streamer will be launching its reality show “Summer Job” – produced by Banijay Italia – before the end of the year.

“I am proud, because it’s an original show made for Italy,” said Tinny Andreatta, VP of content for Italy, at Mia Market on Wednesday.

Netflix has been eager to expand its unscripted content.

“We know our members love it. It’s a really exciting and growing area for us,” added Larry Tanz, VP of content for Emea. Mentioning some recent successes from “Young, Famous & African” to “I Am Georgina,” both coming back for a second season, as well as new Spanish offering “Who Likes My Follower?”

Docu-series are also having a moment, it was stated, with the launch of Mark Lewis’ “Vatican Girl: The Disappearance of Emanuela Orlandi” already generating controversy.

“It’s a very sensitive show,” noted Andreatta.

“When we...

Netflix’s Italian arm is hunting for anti-heroes.

During a session here at Mia Market in Rome, Netflix Vice President of Italian Originals Eleanora ‘Tinny’ Andreatta said Italy had been traditionally starved of characters from the “imperfect hero to the rough hero” and wanted more of these tropes in her local programs.

Appearing alongside Netflix Emea chief Larry Tanz, she pointed to Everything Calls for Salvation, a drama about a troubled young man who is forced to spend a week in a mental hospital, only to find friendship and love from his fellow patients.

It’s loosely based on Daniele Mencarelli’s novel of the same name and directed by Francesco Bruni, and launches on Netflix tomorrow globally. Audiences members in Italy seemed enthused by a trailer of the show, which has hints of One Flew Over the Cuckoo’s Nest.

“It’s a story that looks at the strengths and weaknesses of the young generation,...

Netflix Reveals Italian Series Slate

Netflix has revealed a handful of new series out of Italy and confirmed the imminent start of shoot on Elena Ferrante adaptation The Lying Life Of Adults, which will star Valeria Golino. Scroll down for the series (synopses translated from Italian). Netflix’s VP of Italian Originals Tinny Andreatta, the former Rai exec, said: “Being able to show the world Italy as it really is, in its authenticity, in its culture, in its beauty and contradictions, in its roots and infinite reserves of imagination, through the voice of the best authors and directors, and taking it to 190 countries, is our great challenge: it’s a challenge that we want to face together with our production partners and Italian talent.” Previously announced Italian series include Luna Park, out on September 30th; Guida Astrologica per Cuori Infranti (Astrological Guide for Broken Hearts); and Strappare Lungo I Bordi...