"I'm rekindling your relationship"
RaboDirect has unveiled a third instalment in its “stealing your dreams” campaign.
The ad once again features Simon Westaway, the actor who played Mick Gatto in Underbelly, as the greedy banker enjoying the experiences that should rightfully belong to the consumer.
The campaign has been created by Whybin\Tbwa Group.
The ad, which focuses on RaboDirect’s term deposit products, was directed by Fiona McGee and produced by Good Oil Films.
According to RaboDirect, the campaign has made a significant contribution to the brand’s awareness levels. Dan Lacaze, group head at Whybin\Tbwa Group said: “This campaign has been incredibly successfully for RaboDirect, winning a Gold Effie last year and being short listed again this year. It made complete sense for us to continue with the Greedy Banker.”
Credits:
Client: RaboDirect Director: Fiona McGee Production: Good Oil Films Creative Group Head: Peter Galmes Creative Group...
RaboDirect has unveiled a third instalment in its “stealing your dreams” campaign.
The ad once again features Simon Westaway, the actor who played Mick Gatto in Underbelly, as the greedy banker enjoying the experiences that should rightfully belong to the consumer.
The campaign has been created by Whybin\Tbwa Group.
The ad, which focuses on RaboDirect’s term deposit products, was directed by Fiona McGee and produced by Good Oil Films.
According to RaboDirect, the campaign has made a significant contribution to the brand’s awareness levels. Dan Lacaze, group head at Whybin\Tbwa Group said: “This campaign has been incredibly successfully for RaboDirect, winning a Gold Effie last year and being short listed again this year. It made complete sense for us to continue with the Greedy Banker.”
Credits:
Client: RaboDirect Director: Fiona McGee Production: Good Oil Films Creative Group Head: Peter Galmes Creative Group...
- 25/6/2012
- de mumbrella
- Encore Magazine
A short film for the tailor M.J. Bale shows how the suits of Australian cricket team are made from wool from sheep reared on the same grass as the turf of the Sydney Cricket Ground.
The agency behind the ‘Graze on Greatness’ campaign was Whybin\Tbwa Sydney.
As well as a film, the agency has created posted ads.
M.J.Bale founder, Matt Jensen said: “We wanted to do something unique. Something that would make The Australian Cricket Team not only look good, but also feel good too. If these suits help the team physically, mentally or metaphorically feel like winners on their way to the West Indies, then it’s all been worth while.”
Credits:
Client: M.J.Bale
Agency: Whybin\Tbwa
Creative: John McKelvey and Peter Galmes.
PR: Eleven PR
Director: Stephen Oliver
Music: Nylon Studios
Post: Method Studios...
The agency behind the ‘Graze on Greatness’ campaign was Whybin\Tbwa Sydney.
As well as a film, the agency has created posted ads.
M.J.Bale founder, Matt Jensen said: “We wanted to do something unique. Something that would make The Australian Cricket Team not only look good, but also feel good too. If these suits help the team physically, mentally or metaphorically feel like winners on their way to the West Indies, then it’s all been worth while.”
Credits:
Client: M.J.Bale
Agency: Whybin\Tbwa
Creative: John McKelvey and Peter Galmes.
PR: Eleven PR
Director: Stephen Oliver
Music: Nylon Studios
Post: Method Studios...
- 7/3/2012
- de Robin Hicks
- Encore Magazine
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