I think manga is a problem because we're in a culture that is not a reading culture. Kid's today don't read, they read less today. In every survey, we find that they're watching more television, they're on the Internet more, and that content, although being king, is very disposable. Because the way content gets put out now, it gets put out free. We're streaming most of our shows. The reason why we're streaming them is we want kids to watch them as much as they can, and get vested in the concept and go out and buy products. The products ain't free. The content is going to be free. And manga in my mind is trying to put a square peg in a round hole in the U.S. It will never be a big deal here, for the kids that are in the computer or the Internet generation, because they're not going to read. They haven't read, and they're not going to start now. (Comic-Con and the ICv2 Conference, 2006)
