Move over Bollywood, India’s animated heroes are taking center stage.
Warner Bros. Discovery is significantly ramping up its kids entertainment offering in India, with the media giant set to deliver 200 half-hours of fresh content across its three children’s channels in Q2 alone.
The company’s kids entertainment cluster, comprising Pogo, Cartoon Network and Discovery Kids, will introduce a slate of new content that includes 71 half-hours of new premieres on Pogo, focusing heavily on homegrown Indian IPs like “Chhota Bheem,” “Little Singham” and “Jay Jagannath.” The remit of Arjun Nohwar, general manager for India and South Asia, extends across the region with cross-border cultural similarities including Bangladesh, Sri Lanka, Pakistan, Nepal and Bhutan.
“We are looking for stories that resonate across South Asia,” Nohwar tells Variety. “One thing that we’ve started seeing is that some of these franchises and shows that we make will resonate with the Indian diaspora across the world.
Warner Bros. Discovery is significantly ramping up its kids entertainment offering in India, with the media giant set to deliver 200 half-hours of fresh content across its three children’s channels in Q2 alone.
The company’s kids entertainment cluster, comprising Pogo, Cartoon Network and Discovery Kids, will introduce a slate of new content that includes 71 half-hours of new premieres on Pogo, focusing heavily on homegrown Indian IPs like “Chhota Bheem,” “Little Singham” and “Jay Jagannath.” The remit of Arjun Nohwar, general manager for India and South Asia, extends across the region with cross-border cultural similarities including Bangladesh, Sri Lanka, Pakistan, Nepal and Bhutan.
“We are looking for stories that resonate across South Asia,” Nohwar tells Variety. “One thing that we’ve started seeing is that some of these franchises and shows that we make will resonate with the Indian diaspora across the world.
- 9/4/2025
- por Naman Ramachandran
- Variety Film + TV
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