Zhong Kui

As for why to set Zhong Kui, a mythological character, at the core of the story, director Wang Yuxi believes that it is aimed to fill the "market gap" to a certain extent. "We all know who Zhong Kui is, but in the field of animation, no one has ever made a work about him. In fact, this character represents many traditional Chinese cultural values, such as loyalty and benevolence. Folklore has it that Zhong Kui is the god who protects the family, bestows blessings and answers all needs, but how did this legend actually arise? Many people may have no idea. And this story will help develop an ampler perception of this god among the audience." Director Huang Shanchuan said that the most distinctive shot of MASTER ZHONG is to show a piece of memory through embroidery, which is a first-ever attempt in animation. It was challenging, but the final result and feedback was quite satisfactory."