Tierra prometida

Promised Land (2012)

*** 1/2 (out of 4)

Director Gus Van Sant is visited from the ghost of Frank Capra in this morality tale that mixes politics, family values and greed. Natural gas salesmen Steve (Matt Damon) and Sue (Frances McDormand) head out to a small town to try and make the people vote for allowing them to drill for gas. They spread around whatever "truths" they must to secure the vote but soon the small town life starts to effect Steve. PROMISED LAND isn't a masterpiece by any stretch of the imagination but it's extremely well-made, features some great acting and it really is a fun movie to sit through. There are problems including the ending, which I won't ruin for those who haven't seen the movie but I think this complicated story and issues gets solved way too easily. With that said, Van Sant was the perfect person to handle this material because in someone else's hands you're probably looking at an over-sentimental picture that is too preachy. Instead, Van Sant really paints a great picture of small town life and I thought the screenplay allowed each character to fully grow. This includes obviously the Damon character but several other smaller ones including a terrific bit by Hal Holbrook who plays a local school teacher. The material is extremely well-written and for the most part the message is always there but it's never just beating the viewer over the head. Damon turns in some of his best work in years as he's completely believable in the role of this salesman who starts to have second thoughts. I thought the actor delivered a very strong and emotional performance that really paid off. Holbrook is simply divine in his small role and McDormand is also very good in her supporting bit. Rosemarie DeWitt also adds another winning performance to her resume. PROMISED LAND, I think, could have ended a bit better but there's still something that bring it all together. The film is fairly predictable but with such strong direction and a great cast it's still very much worth seeing.

"I'm not selling them natural gas. I'm selling them the only way they have to get back." Steve Butler (Damon) is a salesman working for Global, a natural gas company. Him and his partner travel to a small farming community to buy up property rights in order to drill. When an objection by a local teacher causes an enviormentalist activist to show up things get harder for Steve. This is a movie where the trailer doesn't do it justice. I wanted to see it based off the cast but it looked a little boring. While the movie is a little slow moving it is in no way boring. The writing and acting is very good and the "bad guy" that Damon plays really makes you feel for him and kind of root for him instead of the "good guy". While the movie does get a little political towards the end this is not a typical "enviromental/save the Earth" type movie. This movie makes you able to feel both sides of the argument and almost forces you to pick a side. I expected this to be boring with good acting going in. I got sucked in pretty fast and ended up really liking this much more then I thought I would. Overall, much better then expected and I highly recommend this. I give it an A.

Its easy to see Promised Land just as the trailers promise.Namely as a film about the environmental hazards of drilling for natural gas using a process called fracking ( hydraulic fracturing), that is not as harmless as its made out to be, and placing this neatly in a decaying small town in the agricultural heartland of America. Promised Land works at that level too, but more importantly it is the study of its protagonist Steve Butler, played by Matt Damon.Matt Damon and his co writers John Krasinski and Dave Eggers, have written a role which is ostensibly a corporate salesman for big oil but could easily have been a Wall Street trader coming to terms with the troubling reality of the financial world.

Steve Butler is the study of a man seriously out of depth, he is doing a job that he thought he was good at, but suddenly his modus operandi seems childish and outdated.Matt Damon does not reveal his moral core throughout, he continues to wear the amour of his flannel shirts, that he buys to blend in, before he gets to the job of converting the townspeople to sell out their future.Perhaps he has risen to his level of incompetence, a classic example of the Peter Principle.But in the hands of Gus Van Sant its not just about professionalism.He befriends a charming single woman in a bar, in a town like this its a miracle she exists.He turns his charm on her just like he does with his audience. His favorite trick is walking upto the front yard of a house and asking the kid who may be playing there,"Are you the owner of this place?'When the confused kid says, "No", he asks,"Then how come you are doing all the hard work?".That's a slam dunk.

But Steve this time has competition, a man more handsome, more charming and apparently smarter arrives out of nowhere, with a bunch of damning photographs which graphically illustrate the nightmare that the residents are about to wreck on themselves.He not only steals the town but also the girl.How Steve will deal with this double whammy is the neat resolution of the film.The resolution exists because filmmaking is a costly enterprise, but as we learn through the course of this film, reality is far more complicated than that.

He has a partner, Sue, played by Frances McDormand, who is the perfect choice for this role.She is tough and business-like and we see her cringe more than once as Steve turns into a bigger and bigger wreck.She is a travelling hockey mom, her sons baseball game is her only silver lining.She manages to remain sane because of this emotional anchor which Steve does not have.The reality of the environment debate is complicated and it needs a scientist to decode, played here by Hal Holbrook, who is able to do a more comprehensive job of using Google to figure it all out.And yet as he and Steve concur,ultimately its all about our consumption pattern that we are not willing to discuss, let alone change.The sad eyes of Halbrook see no hope, only sparks of revolt, which he provides with his research to the residents.

We start off in Promised Land by looking at Jason Bourne and then forget all about him.Perhaps this is part of what Damon was aiming for, to become an actor again rather than a one man action movie franchise.He succeeds to a very large extent.Francis McDormand is surely an American national treasure and her performance here is reason enough to see this film.The cinematography is deliberately fuzzy but maybe the goal is to make a pretty landscape look ugly and grainy, photographing the lush landscape and its wonderful actors in sharp focus would have made it a pretty picture, detracting from its weary tone.

The oeuvre of Gus Van Sant is full of pieces that study the American landscape from an intimate leftwing lens.From Milk which looked at a gay rights activist to Elephant, which quietly observed the Columbine shootings with a docudrama approach, his films try to decode the American ethos. Along the way he makes brave choices like reshooting Psycho shot by shot, a decision for which he has been much vilified, but his reasons for doing so as a serious director were commendable.Cinema is better off with experiments like those, never mind if they fail, or don't make people happy.

Promised Land remarkably reminds one of Peter Bagdanovich's classic 1971 film The Last Picture Show in its study of the collapse of the American dream.That film perhaps sets the stage for this one, all the young people have gone away to the city and those that remain must make frightening life choices.Its easy to see the poverty struck town as a microcosm of America and the title as a commentary on the shattered "Great American Dream" (surprisingly not trademarked yet).Mr Van Sant delivers a richly textures film that neatly sidesteps the environment question and places individual choices at its centre.

Published on my blog mostlycinema.com

Let's get this out of the way up front: I'm about as anti-fracking as they come. You've heard of tree huggers? Well, I'm a bedrock hugger. So you'd think to me this movie would be 100% environmental porn. Surprisingly, on that level my reaction was somewhat meh. We'll get to that in the 4th paragraph, but let's talk about the movie on a strictly artistic/entertainment level first.

Excellent. Great acting, good thoughtful pace without becoming boring (in fact it's amazing how interesting they made a subject which puts most people to sleep), nice artistic cinematography, and a truly original story. The story is about a good guy "Steve" (Matt Damon) who works for the natural gas company intent on convincing small rural townsfolk to lease their land to them so they can drill. Steve believes he & his company are doing the right thing by bringing money to the depressed rural economy, a no brainer. But things get complicated when he encounters resistance from some townsfolk and a mysterious environmentalist who isn't exactly fighting fair.

If you caught the clever spin, you see that the film flips the character stereotypes on us. The big corporation is the honest protagonist while the anti-fracking whistleblower is the shady character. I really liked that novel approach. But here's how it sort of falls short regarding the social message it seeks to deliver....

The movie barely gets into the actual debate over fracking (which, in a nutshell, is the practice of "drilling" by shooting water & chemicals deep into the ground so it knocks stuff loose and brings it to the surface. Sorta like fishing by dumping Ajax into a pond so the fish jump up into your boat). While the movie does mention this in 1 scene, that scene was played a bit over the top, with the mystery environmentalist lighting a desk on fire and threatening to incinerate a turtle to make his point. In other words you might miss what he's saying as you are marveling at how absurd he looks. The rest of the movie handles the debate in a similarly oblique way, focusing more on the cat-and-mouse drama between Steve and the environmentalist rather than the actual talking points. In that respect, this film didn't necessarily have to be about fracking; it could've been about a poker game, or a beauty contest, or anything where the goal is to be more convincing than your opponent.

Ultimately, the showdown comes to a clever climax and resolution where a speech wraps things up for us, and if this were an 80s teencom it would certainly deserve a slow clap, but at the same time it may leave you wondering "so wait... uh why is fracking bad?"

If you already know, or if you don't really care, then no problem. Without a doubt the movie is entertaining and worth your time. But if you were expecting a compelling exposé of why fracking is bad, aside from its rather unfortunate name, then you may end up disappointed and/or running to Google to get an education.

Contrasting this movie against classics like "The China Syndrome" (nuclear power) or "The Towering Inferno" (unethical building practices) where we are shown exactly what can go wrong, "Promised Land" doesn't take us there. It just tells us, through innuendo, that we should be afraid of fracking. That was an incredible missed opportunity for an otherwise powerful film.

"Promised Land" is a movie for the present time in America. Natural gas, oil shale, oil and related explorations are becoming more common. The world's consumption of oil continues to leapfrog, as more and more one- time third world countries acquire some affluence. Energy prices continue to work their way up. Sources of natural energy that once were far too expensive to produce, now become economical. At the same times, many small farm communities continue to shrink, and most become poorer with few jobs and businesses to support the dwindling farm populations.

Into this setting, "Promised Land" gives us a story of two employees who move into a rural community to buy up the leases for natural gas exploration and possible production. It's a story about people doing their job in earnest, and about the people of a small town. The town is in rural Pennsylvania, but it could be anywhere in rural America. – as Matt Damon's character, Steve Butler says. And, the people of this community must weigh the promise of prosperity against unknown possible negative effects on their natural surroundings from drilling. There is an interesting twist in this story that comes out at the end.

The cast are all quite good. Besides Damon, Frances McDormand co-stars as his sidekick employee, Sue Thompson. John Krasinski is very smooth and believable as Dustin Noble. Rosemarie DeWitt plays Alice, the fifth- grade school teacher. Titus Welliver is Rob, the local guns and grocery story owner. Hal Holbrook, at 88 years of age, is the retired MIT scientist and volunteer high school teacher, Frank Yates. And, the many town folk who are extras add nicely to this story.

The scenic shots are something right out of Norman Rockwell's pastoral America. Damon and Krasinski wrote the screenplay for this film. They also co-produced it with director Gus Van Sant. The film moves at a steady pace that may be too slow for some people. Those who need the fast and furious frenzy of constant-action movies to get their adrenalin flowing are not likely to enjoy this film. But, for the rest of us, it's a nice story that the whole family can enjoy.