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I love movies that feature clever scams. The cycle started with "The Sting" where the audience was no longer in the position of observer but was surprised to find that it had also been conned.

David Mamet has often visited the genre with the clever "House of Games", the intriguing "Homicide", the interesting "The Spanish Prisoner", and the very ordinary "Heist". Ridley Scott does it justice with "Matchstick Men", but not everyone can pull it off as the derivative and self-satisfied "Confidence" demonstrates.

"The Prime Gig" is one that gets it right, and it features Vince Vaughan in a role that stands comparison with his Jeremy Grey in "Wedding Crashers".

The movie takes a look inside the world of telemarketing. Our worst fears about the industry are realised when many of the techniques are revealed. The ethics of the sales people in this movie seem flexible at best or as one of the characters says, "The problem with telemarketing is that it is fundamentally evil because it is set up on selling some people some bulls*#t they don't need".

Pendleton 'Penny' Wise (Vince Vaughan) is a hot telephone sales guy. He shares an apartment with his physically handicapped friend, Joel (Rory Cochrane) who he also supports financially. When his current job ends abruptly, Penny gets the chance to work for Kelly Grant (Ed Harris) - a high end operator who is putting together a sales team, a room, to sell shares in a newly discovered gold mine.

Although Penny is not as overawed by Kelly Grant's reputation as his colleagues, he has a slow start. Finally, Penny gets into his stride and outsells everyone on the team, earning a fortune in commission. However, he complicates his life and compromises his relationship with Joel when he falls for Caitlin (Julia Ormond), Kelly Grant's girlfriend. Although Grant seems to accept the situation, we begin to wonder if Penny has dialled the wrong number.

Ed Harris is superb as usual and Julia Ormond is suitably enigmatic as Caitlin, but this is Vince Vaughan's movie. He lives and breathes his role as Penny. He brings his familiar screen persona to the table - the big, reassuring guy, quick with a one-liner who is not easily fazed. He's the one others look to when things go pear-shaped. However, Vince Vaughan has built a nicely rounded portrayal on that familiar character. Penny does have a conscience, and draws the line at ripping off vulnerable old ladies. He is also loyal to his friends - especially Joel.

The movie ends on a slightly ambiguous note. Although Penny thought he had the answers, he learns some lessons about human nature and human greed including his own.

"The Prime Gig" is a movie that seems to have got lost in the shuffle but it's a great little discovery, and is full of surprises; it's definitely one call worth answering.

I had no idea what to expect from this movie. It just happened to be on cable and Vince was in it, so I watched.

I liked the portrayal of each character in this film. Greed, desperation, betrayal...I found myself disgusted with some of the characters, mainly Julia Ormond and Ed Harris. I can't stand Julia Ormond so to watch her as a conniving shrew was quite satisfying. If you can't stomach the dark underbelly of human behavior,and watching how bad someone can screw over another person, than this film's not for you. At the end I found myself bummed out - but that's not necessarily so bad. You need to be in the right mood to watch this. It's low-key, though not boring and definitely not a 'feel good' film. I can understand how some people didn't like it, but I think Vince Vaughn fans will be happy enough (I'm one myself).

As someone who used to work in a telemarketing gig in Las Vegas (two months of my life I would rather forget about), I can tell you that the first half hour of "The Prime Gig" is the most realistic look at telemarketing ever filmed. The look, the feel, the characters and the situations all ring incredibly true.

One of those characters is Penny (Vince Vaughn), the best salesman in this small time operation. He is the typical big fish in the little pool, but the title promises that he will soon achieve the big time. Of course, he does move on to a "prime gig," and this is where the realism of the movie breaks down. But becoming less realistic doesn't mean the movie becomes less engaging. As much as I enjoyed the first 30 minutes, the last hour is pretty powerful itself.

Two things sustain this movie and make well worth watching:

First, the acting. Besides Vaughn the cast includes Ed Harris, Julia Ormond, Wallace Shawn and George Wendt. All are excellent.

Secondly, at the heart of this movie is a morality tale. Director Gregory Mosher has peered into the depths of the American telemarketing industry. He has looked at the small time operations and the prime gigs.

And what he has found is disturbing. He has found a greed that does not care who it hurts. A greed that will rob an elderly woman of her life savings without a second thought. A greed that will rip off employees as easily as customers. The ending of this movie may be predictable, but it is still very powerful.

So while others on this site have bashed this movie, pay them no attention. You will love "The Prime Gig." Trust me! Hey, would I lie to you? Just give me your trust, and I won't let you down!

Telemarketeers...just the sound of it makes some of us cringe because not everyone likes those telemarketers to 'harass' us over the phone over something they want to promote on.

And when moral questions are being raised about what is right and wrong, it has become a grey area. This is where Penny Wise (Vince Vaughn) has to deal with his own conscience.

Scamming people through the phone is what Penny is good at for his job as a telemarketer, and when he was being hired to be part of this million-dollar scam, he was rather being hesitant at first. It's where his conscience starts to collide.

Very interesting and quirky look at telemarketers who scam for the sake of money. Vince Vaughn portrayed it that well.

Guess I will never see those telemarketers the same way again.

I love watching movies. I work for blockbuster for God's sakes....I watch movies all the time. I thought this movie had a good premise and that the actiing was fine(although not stellar). The thing that bothers me about this movie was the ending...it left too many unanswered questions....to many unknowns....It is good for a bored night when u don't have anything else to do but don't ask questions after it's over because they will be unanswered and unknown...big dissappointment. Overall decent movie but not great. if you can see it for free like I did...it's not a bad way to spend an hour and a half if not...wait till it comes on cable